Julie Rega, Designer in Brooklyn, United States
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Julie Rega

Verified Expert  in Design

Designer

Location
Brooklyn, United States
Toptal Member Since
February 25, 2016

Julie Rega has been a professional graphic designer and art director for 6 years. She's worked full time as a senior designer at a leading non-profit and Victoria's Secret PINK. She is the co-founder and art director of an iOS app called COSIMO that provides location-based audio tours around New York City. She specializes in digital design and marketing, branding and identity, digital illustration and print and environmental design.

Portfolio

Work Experience

Visual Designer

2017 - 2017
Network Canvas — Northwestern University (via Toptal)
  • Created visual identity for the Network Canvas software suite, which allows social and behavioral researchers to develop and administer their own surveys.
  • Designed a responsive user interface that will be applied to their existing prototype.
  • Developed all aspects of the Network Canvas brand from typography to color palettes that will be applied to software further down their pipeline.
  • Illustrated a set of bespoke icons that were clear and functional while adding personality and visual interest to the overall experience.
  • Organized a comprehensive style guide so the software suite can retain a strong visual identity.
  • Recorded all of the technical specifications so the Network Canvas development team can recreate the styles.
  • Prepared the bespoke icons to be easily exported as .svg files.
Technologies: Adobe Experience Design (XD), Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Co-Founder and Art Director

2015 - 2017
COSIMO Audio
  • Designed logo and complete style and brand guide for COSIMO, a mobile app enabling creation, curation, and discovery of location-triggered audio.
  • Created a custom business proposal deck and printed marketing materials.
  • Designed the company's responsive brochure marketing website.
  • Designed the app's user interface and worked with the developer and marketing manager on user experience design.
  • Designed a responsive companion web app for content contributors to upload and produce original content being showcased on the iOS and Android app.
Technologies: TestFlight, InVision, Adobe Experience Design (XD), Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Senior Visual Designer

2014 - 2016
The Jewish Federations of North America
  • Concepted, wireframed, designed, and oversaw production of the company's responsive website redesign.
  • Led the design on special event responsive websites.
  • Worked on branding, concepting, and art direction for events, missions, and special projects.
  • Designed and worked with print vendors to produce brochures, postcards, and additional printed collateral.
  • Designed and coded HTML emails.
  • Designed and executed environmental design for events and special projects.
  • Worked on concepting, art direction, and styling for seasonal photoshoots and event branding.
  • Designed stage design and projections for events and conferences.
  • Designed and branded digital and printed advertising for crisis relief mailboxes and special webcasts.
Technologies: WordPress, Adobe Experience Design (XD), Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Senior Web Designer

2010 - 2014
Victoria's Secret PINK
  • Managed and art directed freelance designers.
  • Designed and oversaw production of high level digital projects including seasonal editorials, product fit guides, event microsites, marketing engagement pieces, and annual promotion of the Victoria's Secret Fashion Show.
  • Concepted the look and feel for upcoming seasons.
  • Assisted in styling and art direction for digital marketing photoshoots.
  • Designed daily email blasts, online advertising, and biweekly landing page updates.
  • Assisted in iOS and Android app design and production.
  • Picked selects after photo shoots and communicated with retouching vendors.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2006 - 2010

B.F.A. Degree in Graphic Design

University of Miami - Miami, FL

2004 - 2008

Professional (Certificate) Degree in Botanical Illustration

Ringling School of Art and Design - Sarasota, FL

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