Karla Paliska
Verified Expert in Design
Designer
Karla is an art director and digital designer with more than eight years of professional experience designing for a wide range of clients across the sector, from startups to large companies and public institutions. She has experience collaborating in teams, as well as running teams to develop valuable and aesthetic digital products and brands.
Portfolio
Work Experience
Senior UX/UI Designer
Five
- Conducted user interviews and usability testing for digital products in finance and healthcare.
- Created UX and prototypes for a finance CRM web platform, working as part of the product team and collaborating closely with product managers and stakeholders.
- Defined the toolset, file organization, and workflow for more efficient design processes and communication with stakeholders and developers.
Art Director
Studio Ru:t
- Designed a wearable sensor and mobile app that measures air quality.
- Helped startups and investors define and develop new digital and industrial products that fit their target goals, budget, and available technology.
- Led concept testing and user research for startups to define MVPs.
UX/UI Designer
Freelance
- Created user experiences and user interfaces for various digital products and websites.
- Performed user research and usability testing for mobile apps and websites.
- Created branding and visual identities for companies and startups across sectors, cultural associations, and universities.
Art Director
Government of the Republic of Croatia
- Designed a web platform for informing the public on the goals, values, and objectives of educational reform.
- Created content strategy and information visualization design.
- Developed a communications strategy for a public information campaign that promotes educational reform.
- Led the art direction for branding and the campaign of the project.
Associate and Mentor
University of Zagreb, Faculty of Architecture, School of Design
- Co-mentored and supervised the projects of master’s degree students in the field of visual communications and user experience.
- Conceptualized and managed new interdisciplinary university courses and studies that integrate design, science, and technology.
- Held workshops about design research and cognitive ergonomics in design and information visualization.
Education
Master's Degree in Visual Communication
University of Zagreb, Faculty of Architecture, School of Design - Zagreb, Croatia
Skills
Tools
Figma, Sketch, Autodesk Fusion 360
Platforms
Adobe Suite, iOS
Other
User Interface (UI), Graphic Design, Industrial Design, UI Design, Branding, Mobile UX Design, Mobile UI Design, Design Research, UX Prototyping, UX Research, Conceptual Design, Web & Mobile Applications, Usability, Concept Testing, Information Visualization, Art Direction, Usability Testing, UX Design, App UX, Competition Research, User Interviews, Web Design, Product Design, B2B, Investment Banking, CRM Design, SaaS Design, Data Collection, Typography, FontLab, eCommerce, User Research, User Personas, Illustration, Wireframing, Mobile Apps, Video Players, Prototyping, Tablet UX, User Stories, Card Sorting, Information Architecture (IA), Responsive UI, User Experience (UX), Discovery Workshops, Online Shopping, Product Discovery, Minimum Viable Product (MVP), Content Strategy, Internet of Things (IoT), Interviews, Environmental Science, Feature Analysis, Web App Design, Concepting, Web UX, 3D Product Modeling, Discovery, Design Systems, Website Redesign, Brand Guidelines, Notes
Experience
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