Kelli Lucas, Designer in Birmingham, AL, United States
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Kelli Lucas

Verified Expert  in Design

Bio

Kelli is a seasoned design strategist and leader. With a wealth of experience in creating aesthetically pleasing and highly engaging products for both startups and enterprises, she is an expert in the field of product design. Throughout her career, Kelli has honed her skills in designing mobile and web products for a diverse range of industries, including fintech, healthcare, publishing, sports, social media, advertising, education, logistics, and more.

Portfolio

Work Experience

Chief Design Officer

2021 - PRESENT
LunarLab Benefit LLC
  • Designed a mobile and web app for clinicians to consume continuing medical education and gain CME credit. I created wireframes, prototypes, flexible design systems for web and mobile, and Figma mockups for this project.
  • Redesigned an enterprise B2B product to track scaffold inventory across job sites. Work included wireframes, design systems, and Figma mockups, as well as iterative work with a Scrum team.
  • Designed a responsive web app to disrupt the childcare industry by offering a flexible solution that benefits families and childcare centers. I created wireframes, prototypes, design systems, and Figma mockups for this project.
Technologies: Agile, App UI, B2B, B2C, Color Theory, Chrome Extensions, Design Workshops, Design Systems, Discovery Workshops, Enterprise Design, Figma

UX Consultant

2021 - 2021
Adaptive Financial Consulting
  • Designed a state-sponsored IRA retirement platform that helps people without access to a 401k save for retirement.
  • Designed all UX flows, mockups, UX copy, interactions, and design systems.
  • Created all marketing website content and communications related to the newly launched platform.
Technologies: InVision, Wireframing, Product Design, Mockups, User Flows, Web, Style Guides, UI Design, UX Design, Journey Mapping, Typography, Layout, Color Theory, Figma, Sketch, Miro, Prototyping, User Journey Maps, UX Research, UX Strategy, Workshop Facilitation, Product Strategy, User Interface (UI), Responsive Design, Enterprise Design, Mobile Apps, User Experience (UX), App UI, Design Workshops, Discovery Workshops, Usability Testing, Remote Usability Testing, Responsive Web Apps, Mobile First, Design Systems, User Research

Lead Product Designer

2019 - 2021
Airship
  • Led a team of product designers for a custom software development agency that specialized in mobile and web applications. Directed design team growth, profitability, execution and strategy.
  • Built out a profitable and user-centered design service offering to improve the quality of the products created.
  • Led UX strategy, facilitated design workshops, conducted research, synthesized findings, and implemented UX metrics for client projects.
Technologies: Sketch, MURAL, Wireframing, Product Design, Mockups, User Flows, Web, Style Guides, UI Design, UX Design, Minimum Viable Product (MVP), Journey Mapping, Project Management, Entertainment & Leisure, Sports, Typography, Layout, Color Theory, Figma, Zeplin, Prototyping, User Journey Maps, UX Research, UX Strategy, Workshop Facilitation, Product Strategy, User Interface (UI), Mobile App Design, Jira, TV App Design, Responsive Design, Enterprise Design, Mobile Apps, User Experience (UX), App UI, Design Workshops, Discovery Workshops, Usability Testing, Remote Usability Testing, Responsive Web Apps, Mobile First, Design Systems, User Research

Senior UX Designer

2015 - 2019
FIS Global
  • Led UX strategy for a team of designers on a multi-million dollar enterprise-level securities processing portal.
  • Created research plans, executed research sessions, synthesized research findings, and presented findings to executive teams.
  • Led product strategy, facilitated design workshops, and created wireflows, journey maps, and prototypes for a portal.
  • Contributed to and managed an enterprise design system for FIS.
Technologies: Axure RP Pro, Wireframing, Product Design, Mockups, User Flows, Web, Style Guides, UI Design, UX Design, Journey Mapping, Typography, Layout, Color Theory, Sketch, Prototyping, User Journey Maps, UX Research, UX Strategy, Workshop Facilitation, Product Strategy, User Interface (UI), Mobile App Design, Jira, Responsive Design, Enterprise Design, Mobile Apps, User Experience (UX), App UI, Design Workshops, Discovery Workshops, Usability Testing, Remote Usability Testing, Responsive Web Apps, Design Systems, User Research

UX and UI Designer

2013 - 2015
Ebix
  • Led the redesign of various web properties under Ebix's product portfolio.
  • Orchestrated the design for an EHR web app integration for point-of-care solutions, including user flows, prototypes, style guides, and high-fidelity mockups.
  • Led the design for the transformation of a legacy medical educational content system into an on-demand, web-based educational platform.
Technologies: UXPin, Balsamiq, Wireframing, Product Design, Mockups, User Flows, Web, Style Guides, UI Design, UX Design, Journey Mapping, Graphic Design, Typography, Layout, Color Theory, Sketch, Prototyping, User Journey Maps, UX Strategy, Product Strategy, User Interface (UI), Mobile App Design, Responsive Design, Mobile Apps, User Experience (UX), App UI, Responsive Web Apps, Design Systems
2002 - 2007

Bachelor of Fine Arts in Fine Arts (Graphic Design)

University of Montevallo - Montevallo, AL

Tools

Figma, MURAL, Axure RP Pro, Sketch, InVision, Balsamiq, Jira, Miro, Zeplin, UXPin, Maze

Platforms

Web

Industry Expertise

Entertainment & Leisure, Sports

Other

Typography, Layout, Color Theory, Prototyping, Wireframing, User Journey Maps, User Interface (UI), User Experience (UX), Design Systems, Product Design, Mockups, User Flows, Style Guides, UI Design, UX Design, Minimum Viable Product (MVP), Journey Mapping, Web App Design, Agile, Graphic Design, UX Research, UX Strategy, Workshop Facilitation, Product Strategy, Mobile App Design, Responsive Design, B2C, B2B, Enterprise Design, Healthcare Services, Healthcare Software, TV App Design, Mobile Apps, App UI, Design Workshops, Discovery Workshops, Usability Testing, Remote Usability Testing, Heuristic Analysis, Responsive Web Apps, Mobile First, User Research, Chrome Extensions, Project Management

Experience

Wireframing - 10 yearsUser Interface (UI) - 10 yearsPrototyping - 10 yearsMobile App Design - 8 yearsUX Strategy - 7 yearsProduct Strategy - 5 yearsUX Research - 5 yearsWorkshop Facilitation - 5 years
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