Luis Daniel Tapia Palacios, Designer in Guadalajara, Mexico

Luis Daniel Tapia Palacios

Designer

Location
Guadalajara, Mexico
Toptal Member Since
February 7, 2018

Luis is a UX designer with more than nine years of experience working on the development of user-centered digital products such as websites, platforms, and mobile apps for worldwide companies. He specializes in user research interviews, building user personas, heuristic evaluations, and user testing sessions. Luis always strives to deliver pixel-perfect and high-fidelity design prototypes by using the most current design tools around.

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Work Experience

2016 - PRESENT

UX Designer

Wizeline
  • Developed the designs for digital products such as websites, platforms, and mobile applications for worldwide companies.
  • Created designs that were centered around the user and their interaction with different digital platforms.
  • Provided the added value of UX design as a business asset.
  • Implemented user research interviews and developed user personas, heuristic evaluations, and user testing sessions.
  • Delivered pixel-perfect and high-fidelity design prototypes by using the most current designer´s tools available.
  • Designed user experiences for platforms and apps in the services department.
  • Installed a user-centered design process in internal and external projects.
  • Worked in user research, user testing, and prototyping.
Technologies: Zeplin, Principle, InVision, Sketch
2015 - 2016

Designer and Sales Advisor

IBM
  • Managed, enhanced, and distributed daily key sales metrics supporting sales managers in the US.
  • Deployed and tested the Watson Analytics forecast model for sales support.
  • Worked on internal communications projects for the sales management team.
  • Designed a platform for internal tasks related to the sales management department.
  • Collaborated in design-thinking projects.
Technologies: InVision, Adobe Photoshop, Adobe Illustrator
2014 - 2015

Head of Design

CEEAD, A.C.
  • Led the corporate design and printing.
  • Created web designs and digital marketing for all of the different programs that the organization manages.
  • Acted as the head of the editorial design team.
  • Conducted user research for different programs in the organization.
  • Wireframed and designed the information architecture for the external app.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
2012 - 2013

Creative Director

Gecco Partner
  • Headed the corporate and web design projects for numerous clients in Denmark.
  • Managed the design and project development teams.
  • Conducted user research and sketched a platform for one of our main clients.
  • Wireframed and created a mockup design for clients' websites.
  • Sketched, wireframed, and mocked up a design for an internal website redesign.
Technologies: Adobe Photoshop, Adobe Illustrator
2010 - 2012

Corporate Designer

Universidad CNCI
  • Renovated and developed a corporate image and advertising campaigns.
  • Launched the current website and monitored the social networks.
Technologies: Rhinoceros 3D, Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
2009 - 2010

Graphic Designer, Marketing

IDEMEX
  • Handled the corporate redesign and marketing campaigns for all the company ́s services.
  • Wrote proposals for innovative packaging designs and illustrations.
Technologies: Maya, Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
2007 - 2008

Creative Director

Emisferio 3
  • Created website designs and branding for different national clients.
  • Developed various advertising campaigns.
Technologies: Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Education

2002 - 2007

Bachelor's Degree in Graphic Design

CETYS University - Mexicali, Mexico

Certifications

AUGUST 2016 - PRESENT

UX Academy Certification

Wizeline Academy

MARCH 2010 - PRESENT

Advanced Web Design

D4 Reality