Luis Machado Vaz, Designer in Porto, Portugal
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Luis Machado Vaz

Verified Expert  in Design


Porto, Portugal
Toptal Member Since
August 28, 2017

Luis fulfills many roles in his life: father, surfer, founder and designer of Canvaz Design Studio, and also as a judge for the CSS Design Awards. He loves to dedicate his time, creativity, and expertise to projects that represent real value and experiences for users—apps that provide and solve real needs. He has a special connection with anything sports-related, but he can't say no to a real challenge.


Work Experience

Founder | Product Desinger

2008 - PRESENT
Canvaz Design Studio
  • Designed mobile apps for both Android and iOS—focusing on the user experience and interfaces and the traction.
  • Released internal apps and products—worked through all stages of these lifecycles that allowed an overall understanding of go to market strategies and growth hacking and user traction/retention.
  • Created designs for connected devices that allow an in-depth understanding of the data visualization and valuable information (mostly on sports).
  • Researched on the future of design with case studies on UX/UI experiences—focusing on invisible design, car UI, sports tech, fintech, and educational products.
Technologies: InVision, Sketch, Adobe Fireworks, Adobe Illustrator, Adobe Photoshop, UX Design, Mobile UX Design

Lead Designer

2012 - 2017
STACK Media, Inc.
  • Designed mobile and web apps for professional athletes and coaches.
  • Created designs for the mobile, web, and watch apps for Asics Circuit training.
  • Made the Apple TV app design for
  • Designed interactive product placements for brands like Asics, Nike, Gatorade, and New Balance.
Technologies: Fireworks, Adobe Illustrator, Adobe Photoshop

Co-founder | Product Owner

2012 - 2016
  • Designed the mobile app for a news aggregator service.
Technologies: Fireworks, Adobe Illustrator, Adobe Photoshop

Co-founder | Lead Designer

2008 - 2015
  • Designed a SaaS for the B2B and B2C internal products.
  • Created the digital design strategies for product release.
  • Organized events.
Technologies: Fireworks, Adobe Illustrator, Adobe Photoshop

Web Designer

2004 - 2008
  • Designed websites for multiple clients.
Technologies: Adobe Fireworks, Adobe Illustrator, Adobe Photoshop

Art Director (Internship)

2002 - 2002
BBZ Advertising
  • Led the art direction.
  • Developed and fleshed out concepts.
  • Directed photoshoots.
  • Created campaigns.
Technologies: CorelDRAW, Adobe FreeHand, Adobe Photoshop
2003 - 2003

Post Graduate Degree in Multimedia

Alquimia da Cor - Porto, Portugal

1999 - 2003

Bachelor's Degree in Advertising

Universidade Fernando Pessoa - Porto, Portugal


Human-computer Interaction

Interaction Design Foundation


Multimedia Production

Alquimia da Cor


Adobe Photoshop, Adobe Fireworks, Figma, Sketch, Adobe Illustrator, Adobe Experience Design (XD), InVision, Fireworks, Adobe FreeHand, CorelDRAW


WatchOS, Web, iOS, Android


UI Design, Mobile UI, Mobile App Design, App UI, Web UI, Web App UI, Design, Design Direction, Financial Design, Concepting, MVP Design, Apple Watch Design, iOS UI Design, Digital Experience Design, Product Design, Mobile UI Design, Mobile UX Design, UX Design, Apps, Art Direction, Business, Android App Design, Smart TV, Smart Homes, Smartwatch Design, iPad, Connectivity, Children's Books, Target Markets (Parents), Apple TV UI, Case Studies, Mobile UX, WatchOS UI, iOS UX Design, Mobile Design, Tablet UI, Tablet UX, Kids & Families, Interaction Design (IxD), Video Players, Video Streaming, iOS App Design, Training Content, Meditation, UX Flows, Business Strategy, Leadership, Business Design, Connected Cars

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