Luis Machado Vaz
Verified Expert in Design
Designer
Porto, Portugal
Toptal member since August 28, 2017
Luis fulfills many roles in his life: father, husband, surfer, triathlete, founder and designer of Canvaz Design Studio, and also a judge for the CSS Design Awards. He loves to dedicate his time, creativity, and expertise to projects that represent real value and experiences for users—apps that provide and solve real needs. He has a special connection with anything sports-related, but he can't say no to a real challenge.
Portfolio
Work Experience
Judge
CSS Awards
- Regularly evaluate and judge for websites that apply for a CSSDA award.
- Analyse and evaluate the criteria and goal of each website compared to the UI, UX and overall innovation.
- Study and evaluate market trends and UX to understand the best practices on webdesign.
Founder | Product Desinger
Canvaz Design Studio
- Designed mobile apps for both Android and iOS—focusing on the user experience and interfaces and the traction.
- Released internal apps and products—worked through all stages of these lifecycles that allowed an overall understanding of go to market strategies and growth hacking and user traction/retention.
- Created designs for connected devices that allow an in-depth understanding of the data visualization and valuable information (mostly on sports).
- Researched on the future of design with case studies on UX/UI experiences—focusing on invisible design, car UI, sports tech, fintech, and educational products.
UX/UI Designer
Ongo Science Inc.
- Design a SaaS Product to deliver mobile apps to fitness experts.
- Designing on a B2B2C methodology which required more thought process into every feature created.
- User interviews and UX research for several fitness experts.
- PLayed around with AI to help facilitate program building and user assitance.
Lead Designer
STACK Media, Inc.
- Designed mobile and web apps for professional athletes and coaches.
- Created designs for the mobile, web, and watch apps for Asics Circuit training.
- Made the Apple TV app design for Stack.com for training plans and training content.
- Designed interactive product placements for brands like Asics, Nike, Gatorade, and New Balance.
Co-founder | Product Owner
Niiiws
- Designed the mobile app for a news aggregator service.
- Participated on algorithm creation for sorting and delivering the best performance news according to specific personalisation.
- Created growth strategies and campaigns to increase user metrics.
Co-founder | Lead Designer
muchBeta
- Designed a SaaS for the B2B and B2C internal products.
- Created the digital design strategies for product release.
- Organized events and hackathons to promote brand awarness.
Web Designer
Seara
- Designed websites and concepts for several diferent clients.
- Got a national award distinction for creativity and interaction on an insurance company (client of the company).
- Had direct contact with the majority of our clients and responsible for managing that.
Art Director (Internship)
BBZ Advertising
- Was the art director working in parallel with a copywritter responsibel for creating ad campaings.
- Was responsible for storyboarding photoshoots and requirments for the same.
- Created several different campaing with diferent media formats (TV, radio, print, outdoors etc).
Education
Post Graduate Degree in Multimedia
Alquimia da Cor - Porto, Portugal
Bachelor's Degree in Advertising
Universidade Fernando Pessoa - Porto, Portugal
Certifications
Human-computer Interaction
Interaction Design Foundation
Multimedia Production
Alquimia da Cor
Skills
Tools
Figma, Adobe Photoshop, Adobe Fireworks, Sketch, Adobe Illustrator, Adobe Experience Design (XD), Adobe FreeHand, CorelDRAW
Platforms
WatchOS, Web, iOS, Android
Other
UI Design, Mobile UX, Mobile UI, Mobile Design, Tablet UI, Tablet UX, iOS App Design, Mobile App Design, UX Flows, Business Design, Apps, App UI, Web UI, Web App UI, Design, Design Direction, Financial Design, Concepting, MVP Design, Apple Watch Design, iOS UI Design, Digital Experience Design, Product Design, Mobile UI Design, Mobile UX Design, Branding, Mobile App UI, Apple Human Interface, User Interface (UI), App Design, Visual Design, UX Design, WatchOS UI, iOS UX Design, Business Strategy, Art Direction, Business, Android App Design, Smart TV, Smart Homes, Smartwatch Design, Digital Media, Illustration, iPad, Connectivity, Children's Books, Target Markets (Parents), Apple TV UI, Case Studies, Kids & Families, Interaction Design (IxD), Video Players, Video Streaming, Training Content, Meditation, Leadership, Connected Cars, Notion, Wellness, UI Animation, UX Research
Experience
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