Mariana Rezende e Silva
Verified Expert in Design
Designer
Waterloo, ON, Canada
Toptal member since May 11, 2022
As an individual contributor designer with a diverse background in communication and digital media, Mariana combines her keen observational and strategic skills to solve complex problems through design. She can create interactive solutions that look simple and seamless to clients but are still complex behind the scenes. She does that by understanding the clients' wishes and behaviors while collaborating with creative, business, and technology partners throughout the entire project.
Experience
- Wireframing - 12 years
- User Flows - 8 years
- Mobile UX - 8 years
- Information Architecture (IA) - 5 years
- Usability Heuristics - 5 years
- User Journey Maps - 3 years
Portfolio
Work Experience
Senior UX Consultant
RBC
- Designed an account open flow for existing clients on the mobile app who started the process as new clients instead by matching their ID with the records in the back end.
- Improved the insurance cross-sell experience for credit card clients activating their cards by working with content and visual designers to make the content easier to digest and the entire flow lighter.
- Contributed to the Agile transformation by helping designers adapt to the new ceremonies, write more meaningful and smaller user stories, estimate design effort in points, and provide support during delivery.
Senior UX Architect
Sun Life Financial Canada
- Designed a feature for investment account holders to add beneficiaries on the mobile app. It looked like a simple three-step process to users, but there were lots of validations and rules to comply with the industry's regulations in the back end.
- Co-facilitated a design thinking workshop with the entire squad to kick off the beneficiaries project for a team alignment and consensus and set up high-level design requirements.
- Planned and executed unmoderated usability tests that would inform the design of the beneficiary project for the next iterations until delivery.
Senior UX Consultant
CIBC
- Redesigned the e-Transfer feature in iOS and Android to make it easier for clients to send money using Interac e-Transfer. That resulted in a relevant drop in the number of calls, reduced abandon, and increased the Autodeposit registration.
- Designed a mobile version of the onboarding flow to help mobile users easily set up their new accounts. That resulted in an increase of 700% in mobile credit card activation and 200% in e-Transfer and Autodeposit mobile registration.
- Made improvements to the onboarding flow for desktop, based on data analysis and customer feedback.
- Supported developers by working with developers, BSA, and PO to adapt designs whenever the team faced technical challenges.
- Presented low and high-fidelity prototypes in meetings with internal partners, upper management, and other stakeholders.
- Defined the research strategy in collaboration with UX research team members.
Head of Design
Brim Financial
- Designed a responsive marketing website to launch the company and generate leads for the credit card application.
- Supported the creation of the electronic communications strategy by partnering with product, operations, legal, technology, and marketing.
- Designed a responsive online banking portal and mobile app for iOS and Android to allow clients to activate and manage their credit cards online.
- Created wireframes for the creation of a portal for business partners.
- Helped hire, onboard, and lead another five designers with expertise in UX, UI, and graphic design to support the company's growth.
- Supported other marketing initiatives, such as social media, ads, and events.
Digital Consultant
Accenture Brasil
- Designed a mobile-first app for the biggest retailer in Brazil to support the sales team in improving the in-store client experience.
- Created proof of concept designs to support Accenture's interactive efforts to acquire new clients or strengthen the relationships with existing clients.
- Designed a mobile app to share technology project information with Accenture's clients' executives.
- Acted as a PMO for technology implementations at a telecommunications company.
- Supported the migration of 10,000+ digital assets by automating asset naming and metadata to follow the new conventions determined in collaboration with our clients.
Education
Postgraduate Degree in Interactive Media Management
Centennial College - Toronto, ON, Canada
Master's Degree in Business Administration
Master of Business Administration - Sao Paulo, SP, Brazil
Bachelor's Degree in Multimedia Communication
Pontificia Universidade Catolica de Sao Paulo (PUC-SP) - Sao Paulo, SP, Brazil
Certifications
UX Certified
Nielsen Norman Group
Skills
Tools
Sketch, InVision App, InVision, Photoshop CC, Adobe Experience Design (XD), Axure RP Pro
Platforms
Figma, iOS, Android
Industry Expertise
Marketing
Other
Communication, User Journey Maps, Usability Heuristics, User Flows, Agile Delivery, Delivery, Wireframing, UX Prototyping, Mobile UX, Mobile Banking, Digital Banking, Annotated Wireframes, Web UX, Web UI, iOS App Design, Responsive UX Design, Prototyping, Digital Product Design, Mobile App Design, UX Design, UI Design, UX Audits, User Experience (UX), Competitor Analysis & Profiling, Product Design, User Journeys, Responsive Web Design (RWD), Web App Design, Web App UX, PowerPoint Design, Presentations, Presentation Design, UX Wireframes, Minimum Viable Product (MVP), User Workflows, Usability, Agile, Audits, Marketplaces, Marketplace Design, Design Leadership, Finance, Mobile UX Design, Heuristic Analysis, Web UX Design, UX Review, Interaction Design (IxD), Design Reviews, Mobile Design, Stakeholder Engagement, Design Management, Content Strategy, Project Management, Business Administration, Design, UX Research, User Personas, User Stories, Information Architecture (IA), Accessibility, Fintech, Usability Testing, User Testing, Visual Design, Responsive UI, User Interface (UI), Web Design, iOS UI Design, Web App UI, High-fidelity Mockups, Dashboard Design, Design Sprints, eCommerce, Strategy, eCommerce UX, Websites, Sales, User Behavior, User Research, Workshops, Dashboards, Mobile UI Design, Web UI Design, Programming, Bootstrap, Design Workshops, User Onboarding, Responsive Design, App UX, App UI, Mobile UI, Credit Cards, UX Flows, B2B, Desktop Web Design, Financial UX, UX Wireflows, Use Cases, UX Deliverables, Design Strategy, Executive Presentations, Android App Design, Web Components, Bank Transactions, Financial Design, Financial Data, Wireframe to Product, Iterative Design, MVP Design, UX Architecture, UX Branding, UI Branding, UI Style Guides, Iconography, Typography, Business to Business (B2B), Complex Web Systems, Business Loans, Business Rules, Business Requirements, Rapid Prototyping, UX Strategy, Remote Usability Testing, Responsive Layout, Iterative Testing, UX Specifications, UI Specifications, UX Management, UX Roadmaps, UX Leadership, Workshop Facilitation, Digital Asset Management, Data Visualization
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