Matteo di Pascale

Designer

Turin, Metropolitan City of Turin, Italy

Member since April 18, 2016

Matteo is a senior UX/UI designer and creative director. He’s founded two startups and has worked as a UX designer and art director in Milan, Turin, Amsterdam, and Shenzhen for brands such as Samsung, Whirlpool, OnePlus, FCA Group, and Philip Morris. His project Intùiti raised $50,000 on Kickstarter and his video portfolio hit 100,000 views and was defined the "most creative in the world" by Upsocl.com.

Adobe CC Product Design User Experience (UX)User Interface (UI)Mobile App Design Mobile App UX iOS UI Design UX Design User Research User-centered Thinking Prototyping Information Architecture (IA)Usability Testing Sketch Branding Show more

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Portfolio

Whirlpool 6th Sense
- User Experience (UX)
- Sketch
- Wireframe to Product
- Wireframing
- UX Flows
- UX Research
- Prototyping
- Layout
- User Interface (UI)
- Smart Homes
Samsung Smart Windshield
- Samsung
- UX Flows
- User Experience (UX)
- User Interface (UI)
- Photoshop 2017
- Sketch
- User Research
SellUpp for Philip Morris
- User Experience (UX)
- User Interface (UI)
- Sketch 3
- Information Architecture (IA)
- User Flows
- User Stories
OnePlus New Camera App
- User Experience (UX)
- User Interface (UI)
- OS Design
- Mobile UX
- Material Camera
- Android Camera App
- Technology
- Google Material Design
Fundstore Online Trading
- User Experience (UX)
- User Interface (UI)
- Banking & Finance
- Trading
- Responsive Web Design (RWD)
- Mobile
- Sketch
- Photoshop CC
ShapeFree Fitness App
- User Experience (UX)
- User Interface (UI)
- Sketch 3
- Fitness
- Lean Startups
- User Flows
- Information Architecture (IA)
- Google Material Design
- Android
- Startups

Employment

Senior UX/UI Designer | Creative Director
Freelance Work
2016 - PRESENT
- Worked with a range of clients focusing on mobile apps, web apps, and digital strategies; these included Samsung, Leo Burnett, Whirlpool, and Philip Morris.
- Met with clients in person and via Skype.
- Worked at every stage of product development—from a napkin sketch to a public company.
- Delivered detailed user flows, wireframes, prototypes, UI kit, mockups, and specifications.
Technologies: Sketch, Adobe CC, InVision, OmniGraffle
Senior UX Design Mentor
CareerFoundry
2015 - PRESENT
- Inspired eager learners all over the world as they learned new skills and launched new careers.
- Mentored students during a 6-month path—helping them grow from novices to junior UX designers.
- Worked with 1 tutor and 15 students on day-to-day tasks.
- Supported in the creation of resumes, portfolios, and preparation of candidates for the interview process and working in the industry.
- Kept up to date with the new trends and theories in user experience.
Technologies: Sketch, InVision, Photoshop, Illustrator
Senior UI/UX Designer
OnePlus
2016 - 2016
- Led the camera (four members) and the communication team (three members).
- Designed the concept for the new OnePlus OS Camera.
- Led the camera team in finding solutions to problems addressed by the users and creating features based on given requirements.
- Reported directly to the head of UX and the head of product.
- Delivered a new digital strategy for OnePlus OS.
Technologies: InVision, Sketch, Adobe CC
Co-Founder | CCO | UX Designer
ShapeFree
2015 - 2015
- Co-founded and bootstrapped ShapeFree—a startup that provides the users with home fitness workouts.
- Created the brand identity of the product and the general guidelines.
- Designed and coded the responsive website and optimized the funnel for user acquisition.
- Designed the app for Android following the Material Design guidelines.
Technologies: Sketch, InVision, Adobe CC
Digital Art Director | UX Designer
Arc WorldWide | Leo Burnett
2014 - 2015
- Ideated digital campaigns for these clients: Samsung, Ferrero, FCA group, Jeep, Alfa Romeo, and Chrysler.
- Mentored young digital designers and led small teams reporting directly to the creative director and the general manager.
- Designed responsive websites and mobile apps for several clients.
- Planned and organized social campaigns.
Technologies: Sketch, InVision, Adobe CC
Chief Commercial Officer (CCO)
Twibfy
2013 - 2015
- Designed a Pinterest-like social network from scratch which won an honorable mention on Awwwards.com.
- Designed the iOS app for mobile and tablet.
- Created the brand identity and the guidelines for all digital and offline products.
- Handled and was responsible for the overall tone-of-voice and the communication of the brand.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Creative/UX Designer
tygdigital
2012 - 2014
- Created concepts for digital campaigns and products.
- Designed websites and mobile apps for clients.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Copywriter | Art Director
LatoC
2011 - 2012
- Created concepts for advertising campaigns.
Technologies: Adobe Photoshop, Adobe Illustrator
Art Director
ADV Consulting
2008 - 2010
- Designed digital campaigns for clients.
Technologies: Adobe Photoshop

Other Experience

Think S.M.A.R.T. When Defining Business Goals for Your Next UX Project (Publication)
https://www.toptal.com/designers/ux/ux-projects-think-smart
Designers are not mere pixel pushers. They must frame the problem, identify a solution, and engage users while also impacting their client’s bottom line. This article explains how the S.M.A.R.T. framework helps designers stay goal-oriented and increase their success rate.

Education

Specialization in New Business and Startups
InnovAction Lab - Milan, Italy
2015 - 2015
Master of Science in Communication Design
Polytechnic University of Milan - Milan, Italy
2009 - 2011
Bachelor of Science in Industrial Design
Università degli Studi di Genova - Genoa, Italy
2006 - 2009

Experience

Concepting10 years
Product Design10 years
Design Strategy10 years
UX Design7 years
Mobile App Design7 years
User Interface (UI)7 years
Sketch6 years
InVision3 years

Tools

InVision
Sketch

Turin, Metropolitan City of Turin, Italy