Matteo is a senior UX/UI designer and creative director. He’s founded two startups and has worked as a UX designer and art director in Milan, Turin, Amsterdam, and Shenzhen for brands such as Samsung, Whirlpool, OnePlus, FCA Group, and Philip Morris. His project Intùiti raised $50,000 on Kickstarter and his video portfolio hit 100,000 views and was defined the "most creative in the world" by Upsocl.com.
Designers are not mere pixel pushers. They must frame the problem, identify a solution, and engage users while also impacting their client’s bottom line. This article explains how the S.M.A.R.T. framework helps designers stay goal-oriented and increase their success rate.