Matteo di Pascale

Designer in Turin, Metropolitan City of Turin, Italy

Member since April 18, 2016

Matteo is a senior UX/UI designer and creative director. He’s founded two startups and has worked as a UX designer and art director in Milan, Turin, Amsterdam, and Shenzhen for brands such as Samsung, Whirlpool, OnePlus, FCA Group, and Philip Morris. His project Intùiti raised $50,000 on Kickstarter and his video portfolio hit 100,000 views and was defined the "most creative in the world" by Upsocl.com.

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Portfolio

Digital Design

Whirlpool 6th Sense
- User Experience (UX)
- Sketch
- Wireframe to Product
- Wireframing
- UX Flows
- UX Research
- Prototyping
- Layout
- User Interface (UI)
- Smart Homes
Samsung Smart Windshield
SellUpp for Philip Morris
- User Experience (UX)
- User Interface (UI)
- Sketch 3
- Information Architecture (IA)
- User Flows
- User Stories
OnePlus New Camera App
- User Experience (UX)
- User Interface (UI)
- OS Design
- Mobile UX
- Material Camera
- Android Camera App
- Technology
- Google Material Design
Fundstore Online Trading
- User Experience (UX)
- User Interface (UI)
- Banking & Finance
- Trading
- Responsive Web Design (RWD)
- Mobile
- Sketch
- Photoshop CC
ShapeFree Fitness App
- User Experience (UX)
- User Interface (UI)
- Sketch 3
- Fitness
- Lean Startups
- User Flows
- Information Architecture (IA)
- Google Material Design
- Android
- Startups

Employment

Senior UX/UI Designer | Creative Director
2016 - PRESENT
Freelance Work
- Worked with a range of clients focusing on mobile apps, web apps, and digital strategies; these included Samsung, Leo Burnett, Whirlpool, and Philip Morris.
- Met with clients in person and via Skype.
- Worked at every stage of product development—from a napkin sketch to a public company.
- Delivered detailed user flows, wireframes, prototypes, UI kit, mockups, and specifications.
Technologies: OmniGraffle, InVision, Adobe CC, Sketch
Senior UX Design Mentor
2015 - PRESENT
CareerFoundry
- Inspired eager learners all over the world as they learned new skills and launched new careers.
- Mentored students during a 6-month path—helping them grow from novices to junior UX designers.
- Worked with 1 tutor and 15 students on day-to-day tasks.
- Supported in the creation of resumes, portfolios, and preparation of candidates for the interview process and working in the industry.
- Kept up to date with the new trends and theories in user experience.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch
Senior UI/UX Designer
2016 - 2016
OnePlus
- Led the camera (four members) and the communication team (three members).
- Designed the concept for the new OnePlus OS Camera.
- Led the camera team in finding solutions to problems addressed by the users and creating features based on given requirements.
- Reported directly to the head of UX and the head of product.
- Delivered a new digital strategy for OnePlus OS.
Technologies: Adobe CC, Sketch, InVision
Co-Founder | CCO | UX Designer
2015 - 2015
ShapeFree
- Co-founded and bootstrapped ShapeFree—a startup that provides the users with home fitness workouts.
- Created the brand identity of the product and the general guidelines.
- Designed and coded the responsive website and optimized the funnel for user acquisition.
- Designed the app for Android following the Material Design guidelines.
Technologies: Adobe CC, InVision, Sketch
Digital Art Director | UX Designer
2014 - 2015
Arc WorldWide | Leo Burnett
- Ideated digital campaigns for these clients: Samsung, Ferrero, FCA group, Jeep, Alfa Romeo, and Chrysler.
- Mentored young digital designers and led small teams reporting directly to the creative director and the general manager.
- Designed responsive websites and mobile apps for several clients.
- Planned and organized social campaigns.
Technologies: Adobe CC, InVision, Sketch
Chief Commercial Officer (CCO)
2013 - 2015
Twibfy
- Designed a Pinterest-like social network from scratch which won an honorable mention on Awwwards.com.
- Designed the iOS app for mobile and tablet.
- Created the brand identity and the guidelines for all digital and offline products.
- Handled and was responsible for the overall tone-of-voice and the communication of the brand.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Creative/UX Designer
2012 - 2014
tygdigital
- Created concepts for digital campaigns and products.
- Designed websites and mobile apps for clients.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Copywriter | Art Director
2011 - 2012
LatoC
- Created concepts for advertising campaigns.
Technologies: Adobe Illustrator, Adobe Photoshop
Art Director
2008 - 2010
ADV Consulting
- Designed digital campaigns for clients.
Technologies: Adobe Photoshop

Other Experience

Think S.M.A.R.T. When Defining Business Goals for Your Next UX Project (Publication)
https://www.toptal.com/designers/ux/ux-projects-think-smart
Designers must frame a problem and identify a solution while also impacting the client’s bottom line. The S.M.A.R.T. framework helps designers stay goal-oriented and increase their success rate.

Education

Specialization in New Business and Startups
2015 - 2015
InnovAction Lab - Milan, Italy
Master of Science in Communication Design
2009 - 2011
Polytechnic University of Milan - Milan, Italy
Bachelor of Science in Industrial Design
2006 - 2009
Università degli Studi di Genova - Genoa, Italy

Experience

Product Design10 years
Design Strategy10 years
Concepting10 years
Mobile App Design7 years
UX Design7 years
User Interface (UI)7 years
Sketch6 years
InVision3 years

Tools

InVision
Sketch

Location

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Designer in Turin, Metropolitan City of Turin, Italy

Portfolio

Employment

Senior UX/UI Designer | Creative Director

Senior UX Design Mentor

Senior UI/UX Designer

Co-Founder | CCO | UX Designer

Digital Art Director | UX Designer

Chief Commercial Officer (CCO)

Creative/UX Designer

Copywriter | Art Director

Art Director

Other Experience

Education

Experience

Tools

Location