Matteo di Pascale, Designer in Turin, Metropolitan City of Turin, Italy
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Matteo di Pascale

Verified Expert  in Design


Turin, Metropolitan City of Turin, Italy
Toptal Member Since
August 23, 2017

Matteo is a senior UX/UI designer and creative director. He’s founded two startups and has worked as a UX designer and art director in Milan, Turin, Amsterdam, and Shenzhen for brands such as Samsung, Whirlpool, OnePlus, FCA Group, and Philip Morris. His project Intùiti raised $50,000 on Kickstarter and his video portfolio hit 100,000 views and was defined the "most creative in the world" by


Work Experience

Senior UX/UI Designer | Creative Director

2016 - PRESENT
Freelance Work
  • Worked with a range of clients focusing on mobile apps, web apps, and digital strategies; these included Samsung, Leo Burnett, Whirlpool, and Philip Morris.
  • Met with clients in person and via Skype.
  • Worked at every stage of product development—from a napkin sketch to a public company.
  • Delivered detailed user flows, wireframes, prototypes, UI kit, mockups, and specifications.
Technologies: OmniGraffle, InVision, Adobe CC, Sketch

Senior UX Design Mentor

2015 - PRESENT
  • Inspired eager learners all over the world as they learned new skills and launched new careers.
  • Mentored students during a 6-month path—helping them grow from novices to junior UX designers.
  • Worked with 1 tutor and 15 students on day-to-day tasks.
  • Supported in the creation of resumes, portfolios, and preparation of candidates for the interview process and working in the industry.
  • Kept up to date with the new trends and theories in user experience.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch

Senior UI/UX Designer

2016 - 2016
  • Led the camera (four members) and the communication team (three members).
  • Designed the concept for the new OnePlus OS Camera.
  • Led the camera team in finding solutions to problems addressed by the users and creating features based on given requirements.
  • Reported directly to the head of UX and the head of product.
  • Delivered a new digital strategy for OnePlus OS.
Technologies: Adobe CC, Sketch, InVision

Co-Founder | CCO | UX Designer

2015 - 2015
  • Co-founded and bootstrapped ShapeFree—a startup that provides the users with home fitness workouts.
  • Created the brand identity of the product and the general guidelines.
  • Designed and coded the responsive website and optimized the funnel for user acquisition.
  • Designed the app for Android following the Material Design guidelines.
Technologies: Adobe CC, InVision, Sketch

Digital Art Director | UX Designer

2014 - 2015
Arc WorldWide | Leo Burnett
  • Ideated digital campaigns for these clients: Samsung, Ferrero, FCA group, Jeep, Alfa Romeo, and Chrysler.
  • Mentored young digital designers and led small teams reporting directly to the creative director and the general manager.
  • Designed responsive websites and mobile apps for several clients.
  • Planned and organized social campaigns.
Technologies: Adobe CC, InVision, Sketch

Chief Commercial Officer (CCO)

2013 - 2015
  • Designed a Pinterest-like social network from scratch which won an honorable mention on
  • Designed the iOS app for mobile and tablet.
  • Created the brand identity and the guidelines for all digital and offline products.
  • Handled and was responsible for the overall tone-of-voice and the communication of the brand.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Creative/UX Designer

2012 - 2014
  • Created concepts for digital campaigns and products.
  • Designed websites and mobile apps for clients.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Copywriter | Art Director

2011 - 2012
  • Created concepts for advertising campaigns.
Technologies: Adobe Illustrator, Adobe Photoshop

Art Director

2008 - 2010
ADV Consulting
  • Designed digital campaigns for clients.
Technologies: Adobe Photoshop
2015 - 2015

Specialization in New Business and Startups

InnovAction Lab - Milan, Italy

2009 - 2011

Master of Science in Communication Design

Polytechnic University of Milan - Milan, Italy

2006 - 2009

Bachelor of Science in Industrial Design

Università degli Studi di Genova - Genoa, Italy


InVision, Sketch, Adobe CC, Final Cut Pro, OmniGraffle, Axure RP Pro, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Photoshop 2017, Sketch 3, Photoshop CC, Marvel App


iOS, MacOS, Mobile, Android, DigitalOcean, Ubuntu, Linux

Industry Expertise

Fitness, Banking & Finance, Technology, Marketing




Branding, User-centered Design (UCD), Entrepreneurship, User Research, Prototyping, Information Architecture (IA), Product Design, Concepting, User Experience (UX), User Interface (UI), UX Design, iOS UI Design, Mobile App Design, Usability Testing, Design Strategy, OS Design, Paid Advertising, Smart Homes, SaaS, Internet of Things (IoT), Banking UI Designer, IoT Designer, Motion Graphics, Wireframe to Product, Wireframing, UX Flows, UX Research, Layout, Samsung, User Flows, User Stories, Mobile UX, Material Camera, Android Camera App, Google Material Design, Trading, Responsive Web Design (RWD), Lean Startups, Startups

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