Lead Product Designer
2020 - 2022
Nuri
- Designed multiple finance products, including the decentralized finance app for mainstream users.
- Re-organized the information architecture of the app.
- Grew the design team from three to ten designers.
Technologies: Blockchain, Decentralized Finance (DeFi), Fintech, ÐApp
Product Design Lead
2018 - 2020
Upvest
- Designed a decentralized wallet for a new generation of investors interested in investing in upcoming blockchain projects.
- Interviewed big and small investors to understand their current pain points when buying and selling cryptocurrencies.
- Ensured that anyone could understand our product easily and applied existing UI design patterns and mental models.
- Created a designs system for front-end developers.
- Collaborated with the CEO and CPO on new product features and roadmap.
- Designed and maintained the company website using Webflow.
Technologies: Mailchimp, Adobe Creative Suite, InVision, Axure, Sketch
Finleap
- Designed the first ever digital banking service specially catered for small to medium businesses in Germany.
- Interviewed many business owners to identify user needs and product opportunities.
- Helped created customer journey maps, personas, and user flows so everyone in product team understands who the end user is.
- Worked with fellow visual designers to help setup design systems.
- Given the demography of our users, I had to make sure the product feels secure.
- Worked with third party business to incorporate their services within our bank services, for example insurance products for business owners.
Technologies: InVision, Axure, Sketch
Product Designer
2016 - 2017
Auto1
- Designed an exciting and innovative web based platform for trading cars between dealers.
- Created interfaces for iOS and Android devices.
- Developed wireframes and prototype.
- Conducted internal and external user testings.
- Collaborated with engineering and other stakeholders to develop new features.
Technologies: Adobe Creative Suite, Axure, Flinto, Principle, InVision, Sketch
Interaction Designer
2015 - 2016
Prospect Design Studio
- Designed cross-product solutions and new product and service development.
- Created the application flowcharts and wireframes and turned into an interactive prototype.
- Developed websites, microsites, mobile app, webpage templates, and visual assets.
- Participated in UI design, IA, visual design, and usability testing.
- Created design assets for social media campaigns, design templates for email marketing campaigns, and web banners.
Technologies: Axure, Principle, Adobe Suite, Sketch