Mike is a highly experienced product designer with a focus on innovation. He can take a flash of an idea from concept to sparkling design. He's at his best when given a problem to solve, whether it's increasing the conversion rate of an existing website or coming up with a whole new concept. Mike has gained a wealth of experience in the global sports tech and betting sector, working with a broad range of clients. From large global brands to small startups, he's covered it all!
Worked with numerous agencies across a wide range of projects including McCann Erikson, Tigerspike, Twentysix, MadeByPi, Principles Agency, Intermarketing Agency, The Shopper Agency, Home Agency, and Digital Welly.
Designed marketing campaign sites, landing pages, and banner ads for Seven Seas, ALDI, and Hammonds.
Designed UX for an internal app for store employees. The app enabled staff members to check the stock status and delivery details of any product by scanning the barcode. My role included turning research into flows and wireframes.
Designed microsites for the launch of iconic Hugo Boss, Valentino, and Lacoste fragrances. I also designed landing pages and emails to support marketing activity for Fairy and Pampers.
Completed a range of design work including microsites for Disney Channel and Disney Interactive Studios. I was also heavily involved in an Xbox anniversary site which looked back at the evolution of the Xbox over the years.
Led the design of the McCain Food Service site, which enabled B2B buyers to order directly from McCain and receive marketing. Designed various marketing support for Ronseal, including landing pages and emails.
Managed the design for a concept app for Reebok, when they were involved with CrossFit. Designed emails, landing pages, and microsites to support various marketing campaigns for Adidas.
Spearheaded the service design and UX for an in-store retail experience for Karndean flooring. I led the design for a retail demo experience Nokia and the service design of how the demo app could be managed around the world.
Led UX design on the redesign of the Coral Betting app. I designed emails, landing pages, and microsites to support various marketing campaigns for 188 Bet, Jet2, Screwfix, and Interflora.
Designed emails, landing pages, and microsites to support various marketing campaigns for Genting Casinos, ASDA, Nectar, and Butterkist.
Technologies: Zeplin, Sketch, InVision
Senior Interaction Designer (Contract)
2020 - 2020
Department for Work & Pensions
Worked with DWP as a senior interaction designer on the Universal Credit project.
Led a discovery project on the Move to Universal Credit program. My role included facilitating workshops, problem definition, documenting findings, and research guidance, followed by presenting the outcomes to senior stakeholders.
Iterated the existing service platform to help better serve claimants with complex needs. This included turning user research insights into actionable improvements to the service.
Technologies: CSS, HTML, InVision, Sketch
Lead Product Designer (Contract)
2018 - 2019
Worked with Beer Hawk as their first step into UX. This role was as much about educating the business on the power of design thinking as it was delivering solutions, and my work was across all areas of the business from B2C and B2B to omnichannel.
Directly influenced sales through the implementation of a design toolkit. This enabled us to rapidly make the site more consistent but also streamline design and development tasks.
Directly improved the sales journey through a basket redesign and implemented a new templated landing page.
Led internal and external research sessions to highlight and explore key areas and tied these into business goals. I then produced interactive prototypes, which were tested both remotely and in a moderated environment.
Technologies: Zeplin, Sketch, InVision
UX Designer (Contract)
2018 - 2018
Collaborated with a small, discovery-focused team for Rentalcars.com. The main focus of this project is to design, test, and deliver solutions to increase conversion rates for users booking cars at non-airport locations.
Conducted user research, working with the lead researcher to plan, conduct, and analyze 1-1 and remote usability testing.
Facilitated idea generation workshops with various employees and stakeholders from across the business.
Designed concepts and created prototypes for usability and A/B split testing. This included user flows, wireframes, UI design, and prototyping using InVision.
Technologies: InVision, Sketch
Lead Designer (Contract)
2017 - 2018
Sky Sports & News
Worked with the Sky Digital Content team across 13 Sky News and Sky Sports apps and three websites within the UK and European markets.
Helped lead the kick-starting of a new discovery initiative that aims to not only improve Sky's digital products but also develop a culture of innovation and collaboration within the business.
Contributed to the implementation of a dual-track agile environment, designed a discovery to delivery process, and had a large part in generating over 2,000 ideas, of which over 100 ideas have gone live.
Created a new product for under 25's to watch live sport in a new innovative way.
Technologies: Sketch, InVision
2016 - 2017
Worked with Sky on the launch of Sky Mobile, a greenfield project for the company. The aim of this project was to produce an MVP level product while keeping in mind the future vision.
Collaborated across both the sales and service parts of the product, including the eCommerce journey but also account management and billing.
Owned wireframing, UI design using the Sky "Polaris" style guide, rapid prototyping, and user research.
Worked closely with the marketing departments to ensure the key marketing messages were landed correctly.