Mike Dean, Designer in Sydney, New South Wales, Australia
Mike Dean

Designer in Sydney, New South Wales, Australia

Member since July 21, 2020
Mike is a highly experienced product designer with a focus on innovation. He can take a flash of an idea from concept to sparkling design. He's at his best when given a problem to solve, whether it's increasing the conversion rate of an existing website or coming up with a whole new concept. Mike has gained a wealth of experience in the global sports tech and betting sector, working with a broad range of clients. From large global brands to small startups, he's covered it all!
Mike is now available for hire


Digital Design


  • Director

    2009 - PRESENT
    SGX, Ltd.
    • Worked with numerous agencies across a wide range of projects including McCann Erikson, Tigerspike, Twentysix, MadeByPi, Principles Agency, Intermarketing Agency, The Shopper Agency, Home Agency, and Digital Welly.
    • Designed marketing campaign sites, landing pages, and banner ads for Seven Seas, ALDI, and Hammonds.
    • Designed UX for an internal app for store employees. The app enabled staff members to check the stock status and delivery details of any product by scanning the barcode. My role included turning research into flows and wireframes.
    • Designed microsites for the launch of iconic Hugo Boss, Valentino, and Lacoste fragrances. I also designed landing pages and emails to support marketing activity for Fairy and Pampers.
    • Completed a range of design work including microsites for Disney Channel and Disney Interactive Studios. I was also heavily involved in an Xbox anniversary site which looked back at the evolution of the Xbox over the years.
    • Led the design of the McCain Food Service site, which enabled B2B buyers to order directly from McCain and receive marketing. Designed various marketing support for Ronseal, including landing pages and emails.
    • Managed the design for a concept app for Reebok, when they were involved with CrossFit. Designed emails, landing pages, and microsites to support various marketing campaigns for Adidas.
    • Spearheaded the service design and UX for an in-store retail experience for Karndean flooring. I led the design for a retail demo experience Nokia and the service design of how the demo app could be managed around the world.
    • Led UX design on the redesign of the Coral Betting app. I designed emails, landing pages, and microsites to support various marketing campaigns for 188 Bet, Jet2, Screwfix, and Interflora.
    • Designed emails, landing pages, and microsites to support various marketing campaigns for Genting Casinos, ASDA, Nectar, and Butterkist.
    Technologies: Zeplin, Sketch, InVision
  • Senior Interaction Designer (Contract)

    2020 - 2020
    Department for Work & Pensions
    • Worked with DWP as a senior interaction designer on the Universal Credit project.
    • Led a discovery project on the Move to Universal Credit program. My role included facilitating workshops, problem definition, documenting findings, and research guidance, followed by presenting the outcomes to senior stakeholders.
    • Iterated the existing service platform to help better serve claimants with complex needs. This included turning user research insights into actionable improvements to the service.
    Technologies: CSS, HTML, InVision, Sketch


  • Bachelor of Arts Degree (Hons) in Graphic Communication with Typography
    2005 - 2008
    University of Plymouth - Plymouth, UK
  • BTEC Diploma in Foundation Art & Design
    2004 - 2005
    Worcester College of Technology - Worcester, UK



Sydney, New South Wales, Australia

To view more profiles

Join Toptal
Share it with others