Olawale Badara
Verified Expert in Design
Designer
Copenhagen, Denmark
Toptal member since August 9, 2022
Wale is a seasoned product designer with a background in computer science and very strong visual design skills. In the last seven years, he has contributed to global teams like Carta, Trustpilot, and Trivago, shaping experiences that deliver measurable business value. With extensive experience leading design efforts across the EU and US, Wale excels in guiding projects through the entire product lifecycle, from discovery and ideation to development and successful delivery.
Portfolio
Quizboot
Workfully Hiring Marketplace
Work Experience
Senior Product Designer
Quizboot
- Redesigned the platform to offer improved support for user-generated content, specifically enhancing the quiz creation workflow, doubling active users to over 100,000.
- Revamped the Quizboot.com landing page to more effectively convey the platform's value proposition.
- Explored continuous improvements and new features to meet users' needs and business goals.
UI Designer
Mobius Materials, Inc
- Designed visual improvements to the buyer and seller platforms.
- Re-organized the component library to align with Tailwind CSS existing components.
- Improved the parts listing and discovery experience.
Senior Product Designer
Carta
- Led design efforts to create company share registers, officer registers, and PSC registers, driving research, ideation, and solution design to enable businesses to remain compliant while issuing shares.
- Designed the valuations approval workflow to empower customers to request and approve valuations and get them ready to grant equity.
- Led the design of an integration with Companies House to enable businesses to submit required information for compliance.
- Created custom automations on Zapier to assist with ResearchOps, freeing time and effort for the design team.
UX/UI Designer
Workfully
- Designed the first version of the B2B recruitment marketplace from concept to execution, which enables companies to recruit more efficiently globally.
- Created the job creation process to empower company admins to efficiently post jobs, connect with recruiters, and discover talent within the platform.
- Designed the recruitment pipeline as well as the company and recruiter views to enable effective interaction between company admins and recruiters, ensuring alignment throughout the recruitment process.
Product Designer
Trustpilot
- Worked on building eCommerce and payment integrations to enable businesses to collect reviews automatically. This increased the number of active companies on the platform to over 80,000.
- Designed social integrations to Facebook, Twitter, and Pinterest, providing business users on Trustpilot with new ways to showcase their Trustpilot reviews, increase online trust, and engage customers. Over 75% of users found the feature useful.
- Built an informational page to empower businesses to keep track of their Trustpilot rating and improve their overall online trust. This became one of the most visited pages in the Trustpilot business app.
- Redesigned the Trustpilot app on Shopify to address negative reviews, increase the number of active businesses using the app, and reduce the number of uninstalls.
User Experience Designer
Trivago
- Analyzed Trivago magazine, identified usability issues, and proposed ideas to ensure it delivers an excellent user experience.
- Supported the marketing solutions team in coding newsletter templates for messaging campaigns.
- Proposed design changes for the Trivago magazine widget on Trivago's core hotel search page to provide users with a richer destination discovery experience.
Product Designer
DataGuard
- Discovered usability problems with the privacy audit dashboard and redesigned the dashboard to improve the task completion rate.
- Contributed to the design system to ensure a consistent design language and reduce time-to-ship features.
- Designed new features and improvements to the internal privacy audit workflow to support data protection officers in the privacy audit process.
User Experience Designer
Co-Creation Hub
- Designed a digital tool at cchubnigeria.com/nimcure to promote adherence to treatment in tuberculosis patients. The outcome of the clinical trial using this tool was an increase in the adherence rate to over 90%.
- Designed an educational web app at stemcafe.io to help parents book fun learning activities for their kids.
- Designed a companion HIV self-testing app to help people self-test for HIV/AIDS and an admin dashboard to manage the entire system.
- Supported over ten startups funded by the company with UX expertise to help improve their digital solutions and product offering.
Education
Bachelor's Degree in Computer Science
Federal University of Agriculture, Abeokuta (FUNAAB) - Abeokuta, Nigeria
Skills
Tools
Lightning Design System, Hotjar, Salesforce Lightning Design System (SLDS), Sketch, InVision, ProtoPie, Photoshop CC, Miro, Git, Asana, Balsamiq Mockups, FullStory
Platforms
Figma, Software Design Patterns, Web, Shopify, Salesforce, Mobile
Languages
HTML, CSS
Industry Expertise
Hospitality
Other
Usability Testing, Information Architecture (IA), Wireframing, Prototyping, Digital Product Design, UI Design, User Interviews, User Flows, eCommerce UX, Product Design, Responsive Web Apps, UX Design, User Experience (UX), B2B, eCommerce, User Interface (UI), Web UI Design, Web App Design, Marketplace Design, MVP Design, Checkout, Complex Web Systems, User Testing, Style Guides, Dashboard Design, Admin Panels, Data Visualization, Model View Controller (MVC), Social Media, Product Discovery, Web Design, SaaS Design, Journey Mapping, Enterprise SaaS, Mobile App Design, User Research, Design Systems, Design, Web UX, Landing Page Design, Dashboards, Web Development, Startups, Responsive Web Design (RWD), Web App UI, Agile UX, MVC Design, Search Engines, Stock Photos, UX Research, Rewards Programs, Software as a Service (SaaS), Branding, Discovery Workshops, Tailwind CSS, PDF, HTML Templates, Images, Tools, Web of Trust, Customer Insights, Analytics, Charts, Search, Mobile UX, Social, Facebook API, Mockups, Social Sharing, Apps, Journal Design, Amplitude, Business to Business (B2B), Reviews, Responsive UI, Online Payments, Visual Design, Auditing, IT Audits, Data, Web Components, Downloads, Optimization, Reflection, Typeform.io, Algorithms, Web UI, Intercom, Mobile Design, Loyalty Programs, Tailwind UI, Automation, UI Prototyping, Marketplaces
Experience
- SaaS Design - 7 years
- Software as a Service (SaaS) - 6 years
- Prototyping - 5 years
- UX Design - 5 years
- Design Systems - 5 years
- Figma - 5 years
- Product Design - 5 years
- User Research - 4 years
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