Omar Aly
Verified Expert in Design
Designer
Hamburg, Germany
Toptal member since November 10, 2016
Omar is a UX designer based in Germany who has been developing businesses and startups over the past six years. He helped multiple clients to bring their projects to life in a form that would meet their customer's demands. He's looking to create unique project designs and to improve existing ones. Omar is passionate about prototyping and validating ideas through user testing and research.
Portfolio
Talk in Arabic | An Online Platform to Learn Arabic
Work Experience
Senior Product Designer
Tamara
- Recruited and interviewed the design team and onboarded them for the team.
- Revamped their website with a completely new one and a new brand identity.
- Helped shape their brand identity by setting the art direction and digital guidelines.
- Created user personas to guide the business and team on new features.
- Developed user stories to help project managers communicate design requirements.
- Completely redesigned their mobile app for customers.
- Redesigned their merchant's platform for back-end business needs entirely.
- Conducted UX research for the checkout experience.
- Set up the requirement for UX tracking and analytics.
Product Designer
Hungerstation (via Toptal)
- Completely researched and redesigned their mobile application.
- Introduced user testing to the company's UX culture.
- Conducted user interviews and created personas based on research findings.
- Created the design system for mobile applications for customers and riders.
Senior Product Designer
Edutek
- Revamped completely an application called Mint and introduced a new version to the App Store.
- Introduced the Mint as a web application to meet users' needs.
- Held users interviews and created design personas to introduce new features.
- Conducted user testing sessions to validate previous design choices.
- Helped design and revamp Qatar's Ministry of Education's new app called Taleem.
- Introduced to Taleem, a new school bus tracking feature, and helped to implement it.
Freelancer
Self-employed
- Helped to revamp the user interface and user experience of the Kngine search engine.
- Introduced the new Elmenus food discovery mobile application and web platform to the market, completely redesigning their mobile application. Helped increase photo-sharing among users by 30%.
- Created Fusion Squared company website and the companies CI.
UI Designer
Mspired
- Created web user interfaces for small businesses and startups.
- Conducted user research for mobile apps to write down project requirements.
- Created high-fidelity wireframes based on the research findings.
Education
Diploma in Creative Technology and Digital Design
Miami Ad School Europe - Hamburg, Germany
Skills
Tools
InVision, Sympli, Principle, Sketch, Zeplin, Adobe Photoshop, Illustrator CC, Adobe After Effects, Adobe, Adobe Illustrator, InVision Studio, Stripe Checkout, Figma, Adobe Creative Suite
Platforms
Android, iOS, Webflow, iOS 11
Industry Expertise
Education Technology (Edtech), Creative Tech, Government, Education, Food, Banking & Finance, Security, Cybersecurity
Languages
CoffeeScript, Clean, Blue
Other
Principal, Art Direction, Interaction Design (IxD), Windows App Design, Google Material Design, Startups, Security Design, Mobile Applications, User Interface (UI), iOS App Design, App Design, Technical Design, E-learning, Edtech Design, Product Design, Design, Instructional Design, Dashboard Design, Landing Pages, User Research, User Experience (UX), User Interviews, Logo Design, Branding, Persona Design, User Testing, Student Engagement, University, School, Learning, Platform Design, Rich User Interfaces, Illustration, Tablet UI, Google Play Store, User Flows, Microinteraction Design, Shops, Online Ordering, eCommerce, Food Ordering, Intake, UI Design, UX Design, User Stories, Interactive Design, Location Tracking, Vehicle Design, App UX, Concepting, Target Markets (Parents), Personas, Rapid Prototyping, Bitcoin, Money Transfers, Gaming, Blockchain, Esports, Web UX, Web App Design, Dark UIs, Usability Testing, Wireframing, Animation, Cryptocurrency, Saudi Arabia, Multi-language Support, Shopping, Grocery Delivery, Online Delivery, Online Shopping, Maps, Checkout, UX Flows, Educational Portals, Educational Platform Design, Web App UX, Landing Page Design, Arabic Typography, Content, A/B Testing, Landing Page Optimization, SEO Content, DynaRisk, WebApp, Senior Users, Military, Responsive, Icon Design, Iconography, Onboarding, Logotype, UX Research, System Design, Financial UX, Copywriting, Digital Design, Digital Advertising, Ideation, User Personas, Arabic-English Translation, Fintech
Experience
- Adobe Photoshop - 7 years
- User Interface (UI) - 5 years
- Mobile Applications - 5 years
- App Design - 5 years
- User Research - 3 years
- User Experience (UX) - 3 years
- Sketch - 3 years
- Branding - 1 year
Tools
- Sketch
- Adobe Photoshop
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