Omar Aly, Designer in Hamburg, Germany
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Omar Aly

Verified Expert  in Design


Hamburg, Germany
Toptal Member Since
November 10, 2016

Omar is a UX designer based in Germany who has been developing businesses and startups over the past six years. He helped multiple clients to bring their projects to life in a form that would meet their customer's demands. He's looking to create unique project designs and to improve existing ones. Omar is passionate about prototyping and validating ideas through user testing and research.


Work Experience

Senior Product Designer

2021 - PRESENT
  • Recruited and interviewed the design team and onboarded them for the team.
  • Revamped their website with a completely new one and a new brand identity.
  • Helped shape their brand identity by setting the art direction and digital guidelines.
  • Created user personas to guide the business and team on new features.
  • Developed user stories to help project managers communicate design requirements.
  • Completely redesigned their mobile app for customers.
  • Redesigned their merchant's platform for back-end business needs entirely.
  • Conducted UX research for the checkout experience.
  • Set up the requirement for UX tracking and analytics.
Technologies: A/B Testing, Adobe, Adobe After Effects, Adobe Creative Suite, Figma, Illustration, Adobe Photoshop, Animation, App UX, Arabic Typography, Art Direction, Arabic-English Translation, Fintech

Product Designer

2019 - 2021
Hungerstation (via Toptal)
  • Completely researched and redesigned their mobile application.
  • Introduced user testing to the company's UX culture.
  • Conducted user interviews and created personas based on research findings.
  • Created the design system for mobile applications for customers and riders.
Technologies: A/B Testing, Adobe After Effects, Adobe Creative Suite, Adobe, Adobe Photoshop, Adobe Illustrator, Animation, Android, App Design, Arabic Typography, App UX, User Personas, User Testing, User Interviews

Senior Product Designer

2015 - 2016
  • Revamped completely an application called Mint and introduced a new version to the App Store.
  • Introduced the Mint as a web application to meet users' needs.
  • Held users interviews and created design personas to introduce new features.
  • Conducted user testing sessions to validate previous design choices.
  • Helped design and revamp Qatar's Ministry of Education's new app called Taleem.
  • Introduced to Taleem, a new school bus tracking feature, and helped to implement it.
Technologies: Adobe After Effects, InVision, Principle, Webflow, Adobe Illustrator, Adobe Photoshop, Sketch


2014 - 2016
  • Helped to revamp the user interface and user experience of the Kngine search engine.
  • Introduced the new Elmenus food discovery mobile application and web platform to the market, completely redesigning their mobile application. Helped increase photo-sharing among users by 30%.
  • Created Fusion Squared company website and the companies CI.
Technologies: Adobe Photoshop, Adobe After Effects, Sketch, Principal, Adobe Creative Suite, Android, Animation, User Interviews, User Research, User Stories

UI Designer

2011 - 2013
  • Created web user interfaces for small businesses and startups.
  • Conducted user research for mobile apps to write down project requirements.
  • Created high-fidelity wireframes based on the research findings.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, Adobe After Effects
2017 - 2019

Diploma in Creative Technology and Digital Design

Miami Ad School Europe - Hamburg, Germany


InVision, Sympli, Principle, Sketch, Zeplin, Adobe Photoshop, Illustrator CC, Adobe After Effects, Adobe, Adobe Illustrator, InVision Studio, Stripe Checkout, Figma, Adobe Creative Suite


Android, iOS, Webflow, iOS 11

Industry Expertise

Education Technology (Edtech), Creative Tech, Government, Education, Food, Banking & Finance, Security, Cybersecurity


CoffeeScript, Clean, Blue


Principal, Art Direction, Interaction Design (IxD), Windows App Design, Google Material Design, Startups, Security Design, Mobile Applications, User Interface (UI), iOS App Design, App Design, Technical Design, E-learning, Edtech Design, Product Design, Design, Instructional Design, Dashboard Design, Landing Pages, User Research, User Experience (UX), User Interviews, Logo Design, Branding, Persona Design, User Testing, Student Engagement, University, School, Learning, Platform Design, Rich User Interfaces, Illustration, Tablet UI, Google Play Store, User Flows, Microinteraction Design, Shops, Online Ordering, eCommerce, Food Ordering, Intake, UI Design, UX Design, User Stories, Interactive Design, Location Tracking, Vehicle Design, App UX, Concepting, Target Markets (Parents), Personas, Rapid Prototyping, Bitcoin, Money Transfers, Gaming, Blockchain, Esports, Web UX, Web App Design, Dark UIs, Usability Testing, Wireframing, Animation, Cryptocurrency, Saudi Arabia, Multi-language Support, Shopping, Grocery Delivery, Online Delivery, Online Shopping, Maps, Checkout, UX Flows, Educational Portals, Educational Platform Design, Web App UX, Landing Page Design, Arabic Typography, Content, A/B Testing, Landing Page Optimization, SEO Content, DynaRisk, WebApp, Senior Users, Military, Responsive, Icon Design, Iconography, Onboarding, Logotype, UX Research, System Design, Financial UX, Copywriting, Digital Design, Digital Advertising, Ideation, User Personas, Arabic-English Translation, Fintech

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