Rafael Castello, Designer in Paris, France
Rafael Castello

Designer in Paris, France

Member since May 19, 2017
Rafael is a design leader with over 15 years of experience working in New York for firms like Pentagram, Droga5, BBDO, and Dentsu. His design practice is often informed by the most relevant art, media, and tech innovations; his aesthetic is referred to as minimalist, engaging, and playful. Rafael has designed for Fortune 500 brands such as Aesop, Chobani, Diet Coke, J&J, Oral-B, and Under Armour, and he has degrees from leading institutions in Europe and the United States.
Rafael is now available for hire

Portfolio

Digital Design

Employment

  • Creative Director

    2010 - PRESENT
    Those Who Play
    • Designed user experiences, brand designs, patterns, icons, and typography; led concept ideation; and conducted visual research for clients.
    • Researched and designed visual direction for established brands, including creative messaging, design, audience engagement, and affordance.
    • Led ideation and execution efforts for social media campaigns, games, digital platforms, print materials, and products for Fortune 500 companies.
    • Defined launch and communication strategies for new products for Fortune 500 companies in the US market.
    Technologies: Adobe Experience Design (XD), Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesigns, Sketch, Adobe CC, UI Components, Webflow, Squarespace, Shopify Plus, InVision, WordPress, Design Direction, Unity3D, Cinema 4D, Games, Mobile Game Design, Art Direction, Product Design, UX Design, Branding, eCommerce, Design Systems, Adobe Creative Suite
  • Associate Creative Director

    2019 - 2019
    Saatchi & Saatchi New York
    • Played a key role in the relaunch of the Oral-B website (oralb.com).
    • Provided creative direction and consulted on the direction for images in all markets.
    • Created component libraries for all aspects of the relaunch.
    Technologies: Adobe Experience Design (XD), Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesigns, Branding, Sketch, Adobe CC, UI Components, Client Management, Vendor Selection, Visual Component Library (VCL), Visual Research, Art Direction, Design Systems, CGI

Education

  • Master of Science Degree in Communication Design
    2006 - 2008
    Pratt Institute - New York, NY, USA
  • Bachelor of Arts Degree in Advertising, Journalism, and Commercial Communication
    1999 - 2005
    University of Navarra - Pamplona, Spain

Certifications

  • Unity3D
    JANUARY 2016 - PRESENT
    PlayCrafting NY
  • Product Management
    JANUARY 2014 - PRESENT
    General Assembly

Experience

Tools

Location

Paris, France

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