Rafael Castello, Designer in New York, NY, United States
Rafael is available for hire
Hire Rafael

Rafael Castello

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
May 24, 2017

Rafael is a design leader with over 15 years of experience, working in New York for Pentagram, Droga5, BBDO, and Dentsu. His design practice is often informed by the most relevant art, media, and tech innovations; his aesthetic is minimalist, engaging, and playful. Rafael has designed for Fortune 500 brands such as Aesop, Chobani, Diet Coke, J&J, Oral-B, and Under Armour. He holds degrees from leading institutions in Europe and the United States.

Portfolio

Work Experience

Creative Director

2010 - PRESENT
Those Who Play
  • Designed user experiences, brand designs, patterns, icons, and typography; led concept ideation; and conducted visual research for clients.
  • Researched and designed visual direction for established brands, including creative messaging, design, audience engagement, and affordance.
  • Led ideation and execution efforts for social media campaigns, games, digital platforms, print materials, and products for Fortune 500 companies.
  • Defined launch and communication strategies for new products for Fortune 500 companies in the US market.
Technologies: Adobe Experience Design (XD), Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Sketch, Adobe CC, UI Components, Webflow, Squarespace, Shopify Plus, InVision, WordPress, Design Direction, Unity3D, Cinema 4D, Games, Mobile Game Design, Art Direction, Product Design, UX Design, Branding, eCommerce, Design Systems, Adobe Creative Suite, Visual Design, Design Thinking, UI Design, Mobile Game UI, 3D Design, Web App UI

Associate Creative Director

2019 - 2019
Saatchi & Saatchi New York
  • Played a key role in the relaunch of the Oral-B website (oralb.com).
  • Provided creative direction and consulted on the direction for images in all markets.
  • Created component libraries for all aspects of the relaunch.
Technologies: Adobe Experience Design (XD), Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Branding, Sketch, Adobe CC, UI Components, Client Management, Vendor Selection, Visual Component Library (VCL), Visual Research, Art Direction, Design Systems, CGI, Design Thinking, UI Design

Art Director - Design Lead

2015 - 2015
360i (Dentsu) New York
  • Designed and launched an online platform for Toyota's Collaborative Safety Research Center (CSRC).
  • Designed and oversaw the production for the Toyota Mobility Foundation.
  • Managed relationships and daily rapport with development and production teams.
Technologies: Adobe Experience Design (XD), Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Adobe CC, UI Components, User Interface (UI), Banner Campaigns, Social Media, Research, Images, Sketch, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding, Adobe Creative Suite, Design Thinking, UI Design

Creative

2013 - 2014
Droga5 New York
  • Contributed to the launch of an eCommerce platform and social media visual guidelines for Chobani in the US.
  • Designed and launched a site campaign for Under Armour.
  • Created and launched a campaign for Diet Coke in the US.
Technologies: Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Branding, Sketch, Adobe CC, UI Components, Website CMS, WordPress, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Design Thinking, UI Design

Senior Art Director

2013 - 2013
McGarryBowen New York
  • Launched a global online advertising campaign for United Airlines.
  • Played a key role in creating new business proposals that ultimately helped the agency win two new clients.
  • Managed daily work and mentored a team of four writers and designers.
Technologies: Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Sketch, Adobe CC, UI Components, Market Research, Testimonial Videos, Research, Strategy, Content Strategy, Marketing, Ad Campaigns, Adobe, Art Direction, Adobe Creative Suite, UI Design

Senior Art Director

2012 - 2013
BBDO
  • Concepted and designed digital campaigns for AT&T, including email marketing, banners, microsites, and social media platform messages.
  • Created digital campaigns for the Pepsi Super Bowl sponsorship event.
  • Played a key role in new business development efforts for the agency.
Technologies: Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Websites, Responsive, Website Redesign, Adobe CC, UI Components, Fortune Global 500, Microsites, Banner Campaigns, Social Media Campaigns, User Experience (UX), Adobe Creative Suite, UI Design

Senior Art Director

2009 - 2010
Adrenalina (MDC Partners) New York
  • Collaborated with a multidisciplinary team and translated creative concepts into digital media.
  • Concepted, designed, executed, and presented projects and played a key role in design services for three new business clients.
  • Identified a new market opportunity, developed the launch strategy, and led execution for a new, specialized agency in mobile media for Hispanic communities.
Technologies: Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Adobe CC, UI Components, New Business Development, User Experience (UX), Mobile Apps, Social Media, Adobe Illustrator, Adobe Photoshop, UI Design

Designer

2007 - 2008
The 7th Art Group New York
  • Developed material explorations for packaging and collaterals for real estate developers and luxury brands in the US and UAE.
  • Designed and produced press ads, brand proposals, and high-end brochures.
  • Designed presentations, website, and point of purchase solutions.
  • Worked with clients including The Renwick, Mandarin Oriental, Isla Moda, and The Plaza residences.
Technologies: Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Websites, Responsive, Website Redesign, Adobe CC, Visual Identity, Luxury Goods, Branding, Print Production, Package Design, Editorial Design, Production, Ad Campaigns, Adobe Creative Suite

Art Director

2004 - 2005
SCPF (JWT) Barcelona
  • Conceptualized ideas and researched visual references for global television and print ad campaigns.
  • Participated in projects for Vodafone, Diageo Brands, BMW Auto, and others.
  • Assisted with photoshoots to ensure alignment with client and brand needs.
Technologies: Web UX, Design Strategy, Graphic Design, Websites, Website Redesign, Adobe CC, Writing & Editing, Culture Hacking, Pop Culture, Film & Television, Visual Research, Adobe Photoshop
2006 - 2008

Master of Science Degree in Communication Design

Pratt Institute - New York, NY, United States

1999 - 2005

Bachelor of Arts Degree in Advertising, Journalism, and Commercial Communication

University of Navarra - Pamplona, Spain

JANUARY 2016 - PRESENT

Unity3D

PlayCrafting NY

JANUARY 2014 - PRESENT

Product Management

General Assembly

Tools

Adobe CC, Adobe Creative Suite, Adobe InDesign, Adobe Illustrator, Figma, Adobe Experience Design (XD), Adobe, Sketch, Illustrator CC, Maxon Cinema 4D, Adobe Photoshop, Cinema 4D, InVision, Shopify Plus

Languages

C#, HTML, CSS

Industry Expertise

Food & Beverage, Film & Television, Luxury Goods, Games, Marketing

Platforms

MacOS, WordPress, Webflow

Other

eCommerce, Website Redesign, Responsive, Design Systems, Websites, Campaign Design, Social Media Campaigns, UI Components, User Journeys, Use Cases, User Interface (UI), UX Design, Product Design, Illustration, Responsive Web Design (RWD), Web UX, Web UI, Branding, Creative Direction, Game Design, Art Direction, Typography, User Experience (UX), Graphic Design, Design Direction, Foodtech, Technical Design, Web Design, Design, Marketing Design, Digital Ad Design, Brand Strategy, Design Thinking, UI Design, Print Design, Visual Design, Mobile Game UI, 3D Design, Web App UI, Social Media, Website CMS, Wellness, Luxury Industry, Editorial Design, Interaction Design (IxD), Web Research, Apps, Atomic Design, CGI, Component Libraries, Product Styling, UX Roadmaps, User Stories, Annotated Wireframes, Communication Design, Unity3D, Scrum, Agile, Pitch Decks, Banner Campaigns, Pop Culture, Culture Hacking, Writing & Editing, Production, Package Design, Visual Identity, Mobile Game Design, Visual Component Library (VCL), Vendor Selection, Client Management, Ad Campaigns, Content Strategy, Strategy, Research, Testimonial Videos, Squarespace, Mobile Apps, New Business Development, Microsites, Fortune Global 500, 3D, Annual Reports, Infographics, Image Retouching, Design Strategy, Still-life Photography, Print Production, Icon Design, Systems, English-Spanish Translation, Unity3D AI, Market Research, Market Research & Analysis, Visual Research, Images, Unity

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring