Ruben Boerhof, Designer in Amsterdam, Netherlands
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Ruben Boerhof

Verified Expert  in Design


Amsterdam, Netherlands
Toptal Member Since
July 13, 2022

Ruben is a UX designer with 18+ years of experience at digital design agencies and large tech companies. He helps solve business problems by designing seamless user experiences. Informed by data but driven by empathy, he gets energy from interviewing users, digging into data, and converting these lessons into actionable flows, storyboards, and high-fidelity prototypes. Ruben is an experienced design leader who has led multiple agile product and UX teams.


Work Experience

Design Manager

2020 - 2021
  • Led a team of UX designers and UX writers for the fintech department of
  • Facilitated design sprints, ideation sessions, and other creative workshops.
  • Created and led UX principles, quality standards, collaborative practices, and overarching UX strategy.
  • Worked closely with stakeholders to ensure this strategy contributes to the business goals.
  • Promoted a positive work environment and managed performance and personal development.
Technologies: UX Mentoring, Lean UX, Agile UX, Agile Sprints, Management, Craft Manager, Design Sprints, Ideation Workshops, Strategy, UX Roadmaps, Stakeholder Management, Stakeholder Interviews, Product Roadmaps, Design Leadership, Mentorship & Coaching, UX Leadership

Senior UX Designer and Team Lead

2018 - 2020
  • Contributed to multiple teams as a senior UX designer and team lead, handling various projects on both sides of the marketplace.
  • Launched new payment products and improved the UX of existing ones, from payment to reconciliation.
  • Designed a globally scalable payment process to remove financial friction from the travel process.
  • Increased the conversion rate by providing travelers with a better user experience.
  • Conducted qualitative research, competitive analysis, and market research.
  • Synthesized results into actionable user flows, storyboards, and high-fidelity prototypes.
  • Validated designs through moderated and unmoderated usability testing and A/B testing.
Technologies: Figma, Sketch, InVision, Jira,, Adobe CS6, Trello, Slack, Lean Experiments, UX Design, UI Design, Design Systems, User Interviews, Design Validation, Agile Sprints, Web Design, App Design, Conversion Rate, Fintech, Financial UX, User Research, Remote User Testing, Usability Testing, Product Design, Design Leadership, Mentorship & Coaching, UX Leadership

Lead UX Designer

2004 - 2017
Yellow Lemon Tree
  • Created user-centered websites for national and global brands.
  • Improved Volkswagen's way of selling with an interactive tool that makes the learning process for salespeople more engaging and interactive. Designed to be the perfect guide for the sales process.
  • Created an online campaign for Amsterdam Airport Schiphol to inform travelers about changing legislation and ensure a smooth check-in procedure.
  • Designed a complete dealer portal for Royal Dutch Gazelle, one of the largest bicycle manufacturers in Europe.
Technologies: Adobe CS6, InVision, Marvel, Product Design, Product Roadmaps, Stakeholder Interviews, Stakeholder Management, Clients, Agency, Management, Mentorship & Coaching, Waterfall Methodology, Agile Sprints, Lean UX, Sketch, User Research, UX Design, Visual Design, Design Leadership, UX Leadership
2000 - 2004

Bachelor's Degree in Communication, Media, and Design

Inholland University of Applied Sciences - Rotterdam, The Netherlands


Figma, Sketch, InVision, Adobe CS6, Craft Manager, Jira,, Trello, Slack, Marvel

Industry Expertise

Consumer Products, Travel & Leisure


UX Design, UX Mentoring, Lean UX, Agile UX, Agile Sprints, Design Sprints, Ideation Workshops, UI Design, User Interviews, Design Validation, Web Design, Product Design, Mentorship & Coaching, User Research, Remote User Testing, Usability Testing, Design Leadership, eCommerce, UX Research, UX Workshops, Information Architecture (IA), Heuristic Review, Cognitive Walkthroughs, B2C, B2B, Responsive Web Design (RWD), Dashboard Design, Dashboards, Prototyping, User Flows, User Personas, User Stories, Wireframing, User Experience (UX), User Interface (UI), User Testing, Web UI, Web UI Design, Web UX, Web UX Design, UX Leadership, Mobile UI, Mobile UX, Mobile Design, User Journeys, Booking Apps, MVP Design, UX Audits, UX Flows, Booking, Booking UX, Design Thinking, eCommerce UI, eCommerce UX, Responsive, Visual Design, Communication, Management, Strategy, UX Roadmaps, Lean Experiments, Design Systems, App Design, Conversion Rate, Fintech, Financial UX, Stakeholder Interviews, Stakeholder Management, Clients, Agency, Waterfall Methodology, A/B Testing, E-learning, SaaS, Focus Groups, Edtech Design, Landing Pages, Web App Design, Web App UI, Web App UX, Visual Identity, Instructional Design, Content Strategy, Learning Management Systems (LMS), Illustration, Concepting, Conversion Rate Optimization (CRO), Product Roadmaps, Heatmaps, Branding

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