Sandra is available for hire
Hire SandraSandra Gatica
Verified Expert in Design
Designer
Location
Santiago, Chile
Toptal Member Since
August 4, 2021
Sandra is an accomplished UI/UX designer with more than 10 years of working in a broad range of industries. In her years of expertise, Sandra has helped develop digital products in all stages of product development—strategy, research, testing, and building. The basis for the success of a project, according to her, are the client's objectives, user's needs, and comparison with the market. She works well in environments that are conducive to good communication and data-driven decision-making.
Work Experience
UX Consultant
2023 - 2023
LexCheck, Inc
- Conducted an expert usability review for an audit platform, considering heuristics and business criteria.
- Did redesign work according to the improvements observed, basing and prioritizing them according to effort versus impact on user experience.
- Created a new look (UI) proposal considering the Ant Design library. All the proposed components were designed to use the resources of the aforementioned library, and thus speed up the developers' task.
Technologies: Web UI Design, Web UX Design, UX Review, Heuristic Analysis, UX Design, Discovery Workshops, Journey Mapping, Artificial Intelligence (AI), Stakeholder Interviews, Web, Big Data UX Designer, UX Audits, B2B, User Testing, User-centered Design (UCD), Design Leadership, Accessibility, MVP Design, Mockups, Figma
UX Consultant
2020 - 2021
Empired
- Created a repository of UX tools for all the states in Australia.
- Built a framework for Episerver. The library was based on Bootstrap, and the styles, elements, and components were based on atomic design.
- Improved eCommerce by 34% by only making adjustments to the UX.
- Created the digital strategy of one of the largest age care companies in Australia.
- Led and orchestrated collaborative strategy workshops with executive leaders.
Technologies: InVision, Sketch, Figma, Optimal Workshop, UX Testing, Episerver, Fintech, User Research, B2C, App Design, Mobile Design, Healthcare, UI Design, Mobile Apps, Investing, Financial UX, Finance, BrainTree, PayPal API, Automotive, Banking & Finance, Private Banking, Product Design, Responsive, Mobile, User Personas, UX Wireflows, UX Strategy, Interaction Design (IxD), User Experience (UX), eCommerce, eCommerce UX, Responsive Web Apps, Sprints, Web Accessibility, Wireframing, A/B Testing, Agile UX, App UX, Web UX, User Interface (UI), Customer Journeys, Material Design, Web Usability, Research, Usability Testing, User Journey Maps, Web App UX, User Journeys, Design Sprints, Usability Heuristics, Heuristic Evaluation, Heuristic Analysis, Information Architecture (IA), Scrum, UX Design, Web Design, UX Research, InVision App, Responsive Design, Web UI, Prototyping, Dashboard Design, Web App Design, Google Material Design, Interactive Prototyping Expert, UI Prototyping, Desktop App Design, Desktop, Concepting, Mobile UX Design, Mobile App Design, Mobile UI, Mobile UX, Webflow, Corporate Websites, Responsive Web Design (RWD), Responsive UI, Responsive UX Design, Dashboards, UX Wireframes, eCommerce Development, Checkout, Visual Design, Workshops, Design Workshops, Consulting, UX Review, Web UX Design, Web UI Design, Conversion Rate Optimization (CRO), Discovery Workshops, Journey Mapping, Stakeholder Interviews, Web, Big Data UX Designer, UX Audits, B2B, User Testing, User-centered Design (UCD), Design Leadership, Accessibility, MVP Design, Health & Wellness, Mockups
Product Designer
2019 - 2020
Flamingo Ai
- Designed a new B2B SaaS platform with a new business logic according to the needs of the financial industry.
- Created the UX and CX area in the organization and with it the corresponding flows and protocols.
- Created a framework of elements and components based on the technology.
- Landed two new clients and increased the use of the platform by 200%.
- Created journeys and blueprints of all the cases of the app.
Technologies: Sketch, InVision, Figma, User Research, B2C, B2B, App Design, Mobile Design, UI Design, Mobile Apps, Financial UX, Finance, High-tech Startups, Startups, Black Box Testing, Product Design, Mobile, User Personas, UX Wireflows, Data Visualization, UX Strategy, Interaction Design (IxD), User Experience (UX), Sprints, Web Accessibility, Wireframing, Agile UX, Web UX, User Interface (UI), Customer Journeys, Material Design, Web Usability, UX Testing, Research, Usability Testing, User Journey Maps, User Journeys, Design Sprints, Usability Heuristics, Heuristic Evaluation, Heuristic Analysis, Information Architecture (IA), Scrum, UX Design, Web Design, UX Research, InVision App, Responsive Design, Web UI, SaaS, SaaS Design, Prototyping, Dashboard Design, Web App Design, Google Material Design, Interactive Prototyping Expert, UI Prototyping, Desktop App Design, Desktop, Concepting, Mobile UX Design, Mobile App Design, Mobile UI, Mobile UX, Webflow, Corporate Websites, Responsive Web Design (RWD), Responsive UI, Responsive UX Design, High-fidelity Mockups, UX Wireframes, Visual Design, Workshops, Design Workshops, Consulting, UX Review, Web UX Design, Web UI Design, Conversion Rate Optimization (CRO), Discovery Workshops, Journey Mapping, Artificial Intelligence (AI), Stakeholder Interviews, Web, Big Data UX Designer, UX Audits, User Testing, User-centered Design (UCD), Design Leadership, Accessibility, MVP Design, Health & Wellness, Mockups
Lead UX
2015 - 2019
Cardumen Latam
- Led the UX area with more than 15 people in various projects from the research and discovery stage to the launch.
- Created and directed external work cells and coordinated with the leaders of each of these cells.
- Ensured the guidelines issued at the start of the projects regarding the UX to achieve a good digital experience on all channels.
- Provided consultancy activities for process development, including mapping scenarios, workshops, and interviews.
- Carried out the analysis of surveys and activated results of said evaluations, always considering the business and the client.
Technologies: Sketch, Optimal Workshop, Web Usability, User Research, B2C, App Design, Mobile Design, Mobile Apps, Investing, Financial UX, Finance, Insurance, PayPal API, Banking & Finance, Private Banking, Responsive, Mobile, User Personas, UX Wireflows, UX Strategy, Interaction Design (IxD), User Experience (UX), eCommerce, eCommerce UX, Mobile Banking, Digital Banking, Online Banking, Responsive Web Apps, Sprints, Web Accessibility, Wireframing, A/B Testing, Agile UX, App UX, Web UX, User Interface (UI), Customer Journeys, Material Design, UX Testing, Research, Usability Testing, User Journey Maps, Web App UX, User Journeys, Design Sprints, Usability Heuristics, Heuristic Evaluation, Heuristic Analysis, Information Architecture (IA), Scrum, UX Design, Web Design, UX Research, InVision App, InVision, Responsive Design, Web UI, SaaS, Prototyping, Web App Design, Google Material Design, Interactive Prototyping Expert, UI Prototyping, Desktop App Design, Desktop, Concepting, Mobile UX Design, Mobile App Design, Mobile UI, Mobile UX, Webflow, Corporate Websites, Responsive Web Design (RWD), Responsive UI, Responsive UX Design, High-fidelity Mockups, Dashboards, UX Wireframes, eCommerce Development, Checkout, Visual Design, Workshops, Design Workshops, Consulting, UX Review, Web UX Design, Web UI Design, Conversion Rate Optimization (CRO), Discovery Workshops, Journey Mapping, Stakeholder Interviews, Web, Big Data UX Designer, UX Audits, B2B, User Testing, User-centered Design (UCD), Design Leadership, Accessibility, MVP Design, Mockups, Figma
UX Designer
2014 - 2014
Ingenia
- Built a laboratory user experience, developing tools commensurate with the project process from inception to its end.
- Worked with Movistar, one of the biggest telcos in Chile, and they needed a partner to validate their UX process. Our lab provided them the methodology and tested all the possible ideas that the Movistar team proposed at the moment.
- Built a UX laboratory capable of testing all the new functionalities presented by the Movistar team and presented improvements according to the results.
- Created layouts and business cases for digital project initiatives.
- Managed multiple projects of varying scopes and timelines simultaneously.
Technologies: Sketch, InVision, OmniGraffle, Tobii Eye Tracker, User Research, B2C, App Design, Mobile Design, UI Design, Mobile Apps, Investing, Financial UX, Finance, Insurance, Responsive, Mobile, User Personas, UX Wireflows, Interaction Design (IxD), User Experience (UX), eCommerce, eCommerce UX, Mobile Banking, Digital Banking, Online Banking, Responsive Web Apps, Sprints, Web Accessibility, Wireframing, App UX, Web UX, User Interface (UI), Customer Journeys, Web Usability, UX Testing, Research, Usability Testing, User Journey Maps, Web App UX, User Journeys, Design Sprints, Usability Heuristics, Heuristic Evaluation, Heuristic Analysis, Information Architecture (IA), Scrum, UX Design, Web Design, UX Research, InVision App, Responsive Design, Web UI, SaaS Design, Prototyping, Web App Design, Interactive Prototyping Expert, UI Prototyping, Desktop App Design, Desktop, Concepting, Mobile UX Design, Mobile App Design, Mobile UI, Mobile UX, Webflow, Corporate Websites, Responsive Web Design (RWD), Responsive UI, Responsive UX Design, High-fidelity Mockups, Dashboards, UX Wireframes, eCommerce Development, Checkout, Visual Design, Workshops, Design Workshops, Consulting, UX Review, Web UX Design, Web UI Design, Conversion Rate Optimization (CRO), Journey Mapping, Stakeholder Interviews, Web, UX Audits, User Testing, Accessibility, MVP Design, Mockups, Figma
Interaction Designer
2012 - 2014
Cardumen Latam
- Redesigned the new digital platform of one of the largest banks in Brazil (Itau) with an improvement of the user experience.
- Built complete and functional brand identity under UX parameters.
- Started offering services only from the UX area without depending on the complete process (dev).
- Created user flows, blueprints, journeys, wireframes, high-fi mockups, and basic prototypes.
- Developed interaction guidelines for all the departments in the agency as one source of truth for designers, developers, front end, and engineers.
Technologies: Axure, Axure RP Pro, Sketch, Tobii Eye Tracker, UX Testing, User Research, B2C, App Design, Mobile Design, Mobile Apps, Mobile, UX Wireflows, Interaction Design (IxD), User Experience (UX), Mobile Banking, Digital Banking, Online Banking, Web Accessibility, Wireframing, Web UX, Customer Journeys, Web Usability, Research, Usability Testing, User Journey Maps, Web App UX, User Journeys, Usability Heuristics, Heuristic Evaluation, Heuristic Analysis, Information Architecture (IA), Scrum, UX Design, Web Design, UX Research, Responsive Design, Prototyping, UI Prototyping, Mobile UI, High-fidelity Mockups, UX Wireframes, eCommerce Development, Checkout, Visual Design, UX Review, Journey Mapping, Web, User Testing, Accessibility, MVP Design, Mockups, Figma
Education
2015 - 2015
Diploma in UX Research
School of Visual Arts - New York
2013 - 2013
Course in Design Thinking
This is Design Thinking Doing Executive School - United States
2006 - 2010
Bachelor's Degree in Graphic Design
Pontificia Universidad Catolica de Valparaiso - Chile
Certifications
AUGUST 2018 - PRESENT
Google Developers Experts GDE
JUNE 2018 - PRESENT
Human-centered Service Design
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Experience
Tools
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