Sandra Gatica
Verified Expert in Design
Designer
Santiago, Chile
Toptal member since August 4, 2021
Sandra is an accomplished UI/UX designer with more than 10 years of working in a broad range of industries. In her years of expertise, Sandra has helped develop digital products in all stages of product development—strategy, research, testing, and building. The basis for the success of a project, according to her, are the client's objectives, user's needs, and comparison with the market. She works well in environments that are conducive to good communication and data-driven decision-making.
Work Experience
UX Consultant
LexCheck, Inc
- Conducted an expert usability review for an audit platform, considering heuristics and business criteria.
- Did redesign work according to the improvements observed, basing and prioritizing them according to effort versus impact on user experience.
- Created a new look (UI) proposal considering the Ant Design library. All the proposed components were designed to use the resources of the aforementioned library, and thus speed up the developers' task.
UX Consultant
Empired
- Created a repository of UX tools for all the states in Australia.
- Built a framework for Episerver. The library was based on Bootstrap, and the styles, elements, and components were based on atomic design.
- Improved eCommerce by 34% by only making adjustments to the UX.
- Created the digital strategy of one of the largest age care companies in Australia.
- Led and orchestrated collaborative strategy workshops with executive leaders.
Product Designer
Flamingo Ai
- Designed a new B2B SaaS platform with a new business logic according to the needs of the financial industry.
- Created the UX and CX area in the organization and with it the corresponding flows and protocols.
- Created a framework of elements and components based on the technology.
- Landed two new clients and increased the use of the platform by 200%.
- Created journeys and blueprints of all the cases of the app.
Lead UX
Cardumen Latam
- Led the UX area with more than 15 people in various projects from the research and discovery stage to the launch.
- Created and directed external work cells and coordinated with the leaders of each of these cells.
- Ensured the guidelines issued at the start of the projects regarding the UX to achieve a good digital experience on all channels.
- Provided consultancy activities for process development, including mapping scenarios, workshops, and interviews.
- Carried out the analysis of surveys and activated results of said evaluations, always considering the business and the client.
UX Designer
Ingenia
- Built a laboratory user experience, developing tools commensurate with the project process from inception to its end.
- Worked with Movistar, one of the biggest telcos in Chile, and they needed a partner to validate their UX process. Our lab provided them the methodology and tested all the possible ideas that the Movistar team proposed at the moment.
- Built a UX laboratory capable of testing all the new functionalities presented by the Movistar team and presented improvements according to the results.
- Created layouts and business cases for digital project initiatives.
- Managed multiple projects of varying scopes and timelines simultaneously.
Interaction Designer
Cardumen Latam
- Redesigned the new digital platform of one of the largest banks in Brazil (Itau) with an improvement of the user experience.
- Built complete and functional brand identity under UX parameters.
- Started offering services only from the UX area without depending on the complete process (dev).
- Created user flows, blueprints, journeys, wireframes, high-fi mockups, and basic prototypes.
- Developed interaction guidelines for all the departments in the agency as one source of truth for designers, developers, front end, and engineers.
Education
Diploma in UX Research
School of Visual Arts - New York
Course in Design Thinking
This is Design Thinking Doing Executive School - United States
Bachelor's Degree in Graphic Design
Pontificia Universidad Catolica de Valparaiso - Chile
Certifications
Google Developers Experts GDE
Human-centered Service Design
IDEO
Skills
Tools
Figma, Sketch, InVision App, Treejack, OmniGraffle, InVision, InVision Studio, Axure RP Pro, Miro, Adobe Experience Design (XD)
Platforms
Mobile, Desktop, Webflow, Web, Axure, Apple, iOS, Android
Industry Expertise
Healthcare, Health & Wellness, Banking & Finance, Automotive, Insurance, Investments
Other
Usability Testing, Research, UX Research, Human Interface Design, Human-media Interaction, Web Usability, Material Design, User Interviews, Customer Journeys, Web UX, Information Architecture (IA), Scrum, Agile UX, A/B Testing, Wireframing, Sprints, Responsive Web Apps, Online Banking, Digital Banking, Mobile Banking, eCommerce UX, eCommerce, User Experience (UX), Interaction Design (IxD), User Flows, UX Design, UX Strategy, UX Wireflows, User Personas, Responsive, Product Design, Mobile Apps, User Research, B2C, B2B, App Design, Mobile Design, UI Design, User Journey Maps, Web App UX, User Journeys, Design Sprints, Usability Heuristics, Heuristic Evaluation, Heuristic Analysis, Web Design, Responsive Design, Prototyping, Dashboard Design, Web App Design, Google Material Design, Rapid Interactive Prototyping, UI Prototyping, Desktop App Design, Concepting, Mobile UX Design, Mobile UI, Mobile UX, Corporate Websites, Responsive Web Design (RWD), Responsive UI, Responsive UX Design, High-fidelity Mockups, UX Wireframes, eCommerce Development, Checkout, Workshops, Design Workshops, Consulting, UX Review, Web UX Design, Design Systems, Conversion Rate Optimization (CRO), Discovery Workshops, Journey Mapping, Stakeholder Interviews, UX Audits, User Testing, User-centered Design (UCD), Design Leadership, Accessibility, MVP Design, Mockups, Design Thinking, Digital Innovation, HCD, Optimal Workshop, User Interface (UI), App UX, Fintech, Web UI, SaaS, SaaS Design, Financing, Mobile App Design, Dashboards, Visual Design, Web UI Design, Artificial Intelligence (AI), Big Data UX Design, UX Testing, Episerver, Tobii Eye Tracker, Web Accessibility, Data Visualization, Private Banking, Mobile eCommerce, PayPal API, Stripe, BrainTree, Black Box Testing, Startups, High-tech Startups, Consumer Banking, Finance, Financial UX, Investing, Human-centered Design (HCD), Web Research, Quantity Surveying, Card Sorting, Interviews, UX Workshops, Ideation Workshops, Personas
Experience
Tools
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring