Selim Cherif
Verified Expert in Design
Designer
Lausanne, Switzerland
Toptal member since March 29, 2019
Selim has more than five years of experience in product design (UI and UX) and branding design–working on national and global projects, product designs, visual systems, motion designs, and global rebrands for the likes of Google, Mcdonald's, Ubisoft, Manchester City, the Economist, Facebook and many more. Selim provides clients with meaningful brand and product experiences based on strong concepts that come alive in the digital space.
Portfolio
Work Experience
Design Director
Quit Genius
- Set the organization's overall design direction and strategy in collaboration with other senior leaders and stakeholders.
- Hired and managed a team of designers, training and mentoring them to deliver high-quality design work.
- Conducted design research and analysis to understand user needs, market trends, and competitor offerings.
- Performed user interviews, usability testing, and other research methods to gather insights that informed my design decisions.
- Collaborated with cross-functional teams to ensure design solutions met user needs, business goals, and technical requirements.
- Developed and implemented design systems and standards to ensure consistency and coherence across all design work.
- Ensured quality and timely delivery of design work by setting clear design expectations, managing design reviews and approvals, and monitoring design progress.
Senior Visual Designer
- Designed branding and user education projects to ensure consistency between the different touchpoints.
- Prototyped various motion explorations for the product app (iOS and Android).
- Designed, explored, tested, and iterated various landing pages, pricing pages, and case study pages to name a few.
- Collaborated with writers, engineers, strategists, and product managers to deliver the best user experiences for the website and product.
- Created the entire identity for the main hackathon organized in London by Facebook in 2018.
Senior Visual Designer
Method
- Created a major rebrand for Ubisoft that was launched at the E3 at Los Angeles in 2017.
- Worked on the new ordering user experience for the McDonald's app.
- Collaborated and coached Coca-Cola from being campaign-driven to one that offers products and services.
- Crafted a new brand identity for one of the Google App for Work's product.
- Created and prototyped a chatbot for the Nightingale project.
UI/UX Designer
Apptitude
- Crafted the DLCM brand experience by creating the logo and visual language. Applied the visual language to the web platform and various touchpoints.
- Designed a University sports app to track all sports events available on the campus with various workshops, wireframes, and design iterations.
- Designed a stunning app to assist new drivers to improve their driving skills.
Education
CFC Degree in Graphic Design
École Romande d'Arts et Communication (ERACOM) - Lausanne, Switzerland
Skills
Tools
Sketch, Adobe Creative Suite, Illustrator CC, Photoshop CC 2019, Zeplin, Figma, Cinema 4D, After Effects CC, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Photoshop CC
Platforms
iOS, Android
Industry Expertise
Consumer Products, Technology
Other
UI Design, UX Design, iOS App Design, Android App Design, Motion Logo Design, Logo Design, Branding, Web Design, Web UX Design, Product Design, User Research, Digital Experience Design, Wireframing, Illustration, Motion Design, App UI, App UX, Interaction Design (IxD), Flowcharts, B2B, B2C, Art Direction, Design Direction, Web UX, Web UI, Mobile Web, Mobile UI, Mobile UX, Responsive, Corporate Design, UIKit, Strategy, Corporate Identity, Corporate Branding, Mobile Web Design, Desktop Web Design, Responsive UI, Responsive Design, Responsive UX Design, Logotype, Digital Strategy, Service Design, Workshops, Facilitation, Workshop Facilitation, Brand Positioning, UI Branding, Event Branding, Brand Guidelines, Minimalism, Responsive Web Design (RWD), Style Guides, Style Sheets, Visual Design, Patterns, Concepting, Mobile App Design, Apps, Mobile Apps, Line Icons, Iconography, Icon Design, Icon Sets, Digital Illustration, Sports & Athletics, University, Public Relations (PR), Web UI Design, Responsive Layout, Food Ordering, Online Ordering, Research, User Experience (UX), User Testing, User Validation Testing, Design Systems, System UI, Prototyping, Design Sprints
Experience
Tools
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