Tamar Schori
Verified Expert in Design
UX Researcher and Product Designer
Paphos, Cyprus
Toptal member since May 25, 2023
Tamar is a motivated product designer with 10+ years of experience in UI/UX design for mobile, desktop, and web. With a keen eye for design trends, consumer needs, and elegant design solutions, she specializes in 0-to-1 and seed projects. Her unique analytics skills lead to creative solutions and a big-picture perspective. For an elevated design perspective, Tamar combines academic practices, research insights, AI and UX expertise, design thinking, and agile processes.
Experience
- SaaS Design - 8 years
- User Experience (UX) - 8 years
- Information Visualization - 8 years
- Mobile UX - 6 years
- Business Intelligence (BI) - 5 years
- User Research - 4 years
- UX Research - 3 years
- Artificial Intelligence as a Service (AIaaS) - 2 years
Portfolio
Ice Hockey Data Analytics SaaS and AI Coach
UX Audits such as Teachshare - An AI-driven Educational Material Platform
Work Experience
UX Researcher and Senior Product Designer
SaaS AI
- Defined the strategic shift toward AI at Sisense by collaborating with in-house AI experts to integrate AI-powered data sifting and tagging into legacy BI tools, aligning user workflows with emerging machine learning capabilities.
- Designed an AI coach interface for a sports analytics platform (ice hockey), simplifying complex performance metrics through persona-driven dashboards, progressive AI prompts, and on-demand coaching insights.
- Redesigned the user experience of an AI development platform, improving onboarding and workflow clarity for technical users and integrating explainability patterns into the interface to boost adoption.
- Performed UX audits for two AI-enhanced platforms: one supporting teachers in generating personalized lesson plans, and another helping an insurance provider improve transparency and usability of AI-driven policy recommendations.
- Created a cultural mapping framework to uncover global user expectations around AI, which informed product design strategies across multiple projects by aligning cultural narratives with interaction models.
- Developed AI-enhanced branding workflows for startups using generative tools, enabling rapid visual prototyping and cost-effective design iterations while maintaining UX consistency.
- Led discovery and 0 to 1 design of an AI-powered platform helping cancer researchers identify personalized treatments, redefining workflows and data visualization to support evidence-based decision-making.
Product Designer
Evolution Media Group LLC.
- Selected and participated in a top-notch information visualization think tank of three Toptalers to offer innovative solutions for complex data sets relating to car dealerships, ad campaigns, and CRM literacy.
- Innovated a dashboard paradigm, blending a 'bird's eye view' strategy and metaphor-driven design to demystify geolocation's role in programmatic CTV advertising for novices (the car industry).
- Pioneered a user-centric dashboard, employing visualization widgets to elucidate complex advertising dynamics, enhancing user engagement and understanding (adtech).
- Transformed complex programmatic advertising concepts into accessible insights through an instructional approach, significantly enhancing decision-making capabilities for unqualified business owners (CCTV).
Product Designer
Dockyard Capital Management LP
- Led seed-stage startup's discovery phase, defining its unique selling point and establishing it as a unique brand in the competitive fintech sector. Overcome naming challenges with the distinctive brand name "Sigmasight."
- Drove the development of Sigmasight's strong brand identity, effectively differentiating it within the crowded financial market by leveraging innovative portfolio management visualizations aimed at independent investors.
- Conceptualized an innovative feature set for Sigmasight's MVP, incorporating tailored information visualization widgets to clarify investment management processes. Designed the MVP to validate market demand and future growth.
Senior Product Designer and UX Researcher
SiSense
- Invented the 'Attention Map' dashboard inspired by Gartner Quadrant to incorporate business intelligence (BI) in data-driven decisions within a BI organization, including AI topic model categorization. The dashboard shortens PM time to insight by 75%.
- Led the PLG transformation to incorporate product-led growth capabilities for a complex product that relies heavily on PS services. Work included analyzing user flows and improving in-app assistance. This project serves as a benchmark.
- Led the 'AI as service' research to lay the ground for a strategic approach to incorporating AI within BI, showing how natural language conversations can enhance procedures and empower users to perform beyond their current level of expertise.
Senior Product Designer
DoFlash Ltd
- Led business intelligence (BI) projects for the Cyber Security and Emergency Department, Ministry of Finance, Israel, in mitigation, fintech, emergency, and cybersecurity, increasing awareness of the importance of preparedness by 60%.
- Consulted, planned, and executed a monitoring system for interoffice best practices and knowledge retention in case of an earthquake in Israel for the Cyber Security and Emergency Department, Ministry of Finance.
- Developed a BI site for online visualization and comparison that enabled citizens to explore and understand the budget distribution from 2010 to 2014.
Senior Product Designer
Adaptive Project Portfolio Management Platform
- Tasked with enhancing their existing Gantt chart interface, my role was to research and propose a complementary dashboard system that would provide users with comprehensive project insights and facilitate effective project portfolio management.
- Drew on my expertise in user-centric design and conducted extensive research to understand the specific needs and pain points of project managers and stakeholders.
- Developed, in collaboration, an intuitive dashboard system that seamlessly integrated with their Gantt chart interface. The dashboard presented crucial project data, metrics, and progress indicators in a visually appealing and digestible format.
- Provided users with clarity across their entire project portfolio, enabling them to respond quickly to changes and make informed decisions.
Senior Product Designer
UI interactive - a top local freelance agency
- Led cross-functional projects with a proven track record and delivered efficient user experiences through collaborative design and development. Adept at balancing aesthetics and functionality, creating impactful user interfaces.
- Crafted captivating branding materials, fostering recognition and engagement. Transformed brand identity into compelling designs across touchpoints.
- Leveraged research and design thinking to identify pain points and deliver innovative solutions. Created seamless, user-centered experiences exceeding expectations.
- Drove engagement and retention through gamification strategies. Designed interactive elements and rewards, boosting satisfaction and loyalty.
- Crafted immersive virtual reality experiences with cutting-edge technology. Delivered realistic environments, leaving users with unforgettable moments.
- Developed analytics dashboards for complex systems, empowering data-driven decisions. Monitored performance, identified trends, and drove business growth with actionable insights.
Senior Product Designer
Ministry of Finance - Official Provider
- Designed a groundbreaking SaaS BI platform that provided a comprehensive overview of vital issues during times of crisis, reducing response time by 30%.
- Led the complete branding identity of the department, resulting in a 20% increase in employee engagement and recognition.
- Created edtech materials for annual cybersecurity and mitigation drills, improving employee training efficiency by 25% and reducing drill completion time by 15%.
- Implemented an interactive information visualization tool for budget allocation, resulting in a 40% increase in transparency and understanding of the budgeting process among stakeholders.
- Developed and executed a comprehensive cybersecurity awareness campaign, resulting in a 25% decrease in cybersecurity incidents among government agencies.
Education
Master's Degree in Product Design
Shenkar College of Engineering, Design and Art - Ramat Gan, Israel
Bachelor's Degree in Art and Design
Bezalel Academy of Art and Design - Jerusalem, Israel
Certifications
Entrepreneur's Point of View
ACT Shenkar - Accelerating Creative Talents
Skills
Tools
Microsoft PowerPoint, Adobe Illustrator, Wix, Adobe Photoshop, Miro, Figma Prototyping, Adobe After Effects, Jira, AI Tools, Confluence, FigJam, Canva, Figma Component Library, Usertesting.com, Claude, Adobe Creative Suite, Adobe Experience Design (XD), InVision, Sketch, Figma to React, Figma Make, Google Sheets
Platforms
Figma, Mobile, Web, iOS, Android, Salesforce, Webflow, WordPress, Apple, Shopify, Dovetail, Userlytics, Google Sites, Telerik
Industry Expertise
Healthcare, Creative Tech, Technology, Education Technology (Edtech), Health & Wellness, Social Networking, Events, Entertainment & Leisure, Marketing, Professional Services, Banking & Finance, Android UX Design, Information Technology, Logistics, Product Ideation, Education, Consumer Products, Sports, Investments, Automotive
Languages
CSS, HTML
Other
UX Design, User Interface (UI), Drawing, Interactive UX, Design Thinking, UX Research, UI Research, Web UI Design, Mobile UI, Mobile UX, Gamification, Information Visualization, Material Design, User Experience (UX), User Research, Competition Research, Web App UX, Branding, Mobile Prototypes, Information Design, Art, Digital Art, Youth, Artificial Intelligence (AI), Infographics, Big Data, Web Applications, UI Design, Logo Design, Motivational Content, UI Branding, Business, Artificial Intelligence as a Service (AIaaS), Interviews, Personas, Web Design, UX Wireframes, UX Strategy, App Design, Layout Design, Product Design, MVP Design, UX Audits, Design Systems, Responsive Web Apps, Prototyping, User Journeys, Journey Mapping, Dashboards, Data Visualization, Mobile Design, Mobile UI Design, Mobile UX Design, Color Palettes, Web App Design, System Design, Style Guides, SaaS, Lean Startups, B2B, Dashboard Design, Fintech, Mind Maps, Edtech Design, Web Dashboards, Analytical Dashboards, Interactive Dashboards, Visual Design, Graphic Design, Mobile Apps, Interaction Design (IxD), UX Review, Landing Page Design, Chatbots, Onboarding, Responsive Web Design (RWD), Mood Boards, Rapid Prototyping, B2B2C, UI Prototyping, Finance, User Journey Maps, Feature Prioritization, B2C, SaaS Design, Business Intelligence (BI), Wireframing, Web UI, Mobile App UI, Web UX Design, Information Architecture (IA), Design Leadership, User Flows, User Personas, User Stories, Responsive UI, Responsive Layout, Personal Finance, Interactive Prototypes, High-fidelity Prototypes, Web App UI, Web UX, User Interviews, Lean UX, Discovery, Discovery Workshops, White Label Design, Complex Application User Interfaces (UI), Marketplaces, eCommerce UX, Color Schemes, Workshops, Stakeholder Interviews, User Behavior, Mobile App Design, User-centered Design (UCD), Design Guidelines, Pitch Decks, Presentations, Email Design, Conversion Rate, Conversion, Analytics, Data-driven Dashboards, Complex Web Systems, Competitive Analysis, Annotated Wireframes, Agile, Landing Pages, UI Components, Desktop App Design, UI Audits, Pixel Perfect, Illustration, Big Data UX Design, Big Data Architecture, eCommerce, Service Design, Maps, Responsive Design, User Testing, App UI, Social Media, Product Strategy, WebApp, Print Design, Modular Design, User Validation, Quantitative Research, Qualitative Research, Software as a Service (SaaS), Design Workshops, Design Consultation, Social Networks, Best Practices in Design, CRM Design, Leadership, AI Design, Portraits, Atomic Design, Component Libraries, Usability Testing, Navigation Design, Design Documentation, Color Theory, Heuristic Analysis, Software, Interactive UI, Enterprise, Stakeholder Management, Communication, Customer Relationship Management (CRM), Content Management Systems (CMS), Instructional Design, Biotechnology, Adult Learning, E-learning, Instructor-led Training (ILT), Articulate Rise, Learning Management Systems (LMS), Colleges & Universities, Design Production, Mobile First, Layout, User Requirements, Pitch Deck Consultant, Interactive Design, Presentation Design, PowerPoint Design, Videos, Animation, DataViz, Mockups, Accessibility, React, Typography, Apps, Document Management, Market Research, Educational Games, Business Technology, Design Strategy, Conversational UX, Product Discovery, Project Management, Data-heavy Design, P2P, UX Workshops, Marketing Technology (MarTech), White Labeling, Sitemaps, K-12 Education, Feature Analysis, Low-fidelity Prototypes, Generative Artificial Intelligence (GenAI), Product Management, CV Design, Virtual Reality (VR), Product Ownership, Email Template Design, Marketing Design, Booking Systems, Tablet Design, Curriculum Development, Enterprise SaaS, A/B Testing, Midjourney, Concept Art, Design Reviews, Research, WCAG 2, Travel, Requirements Analysis, Workflow, Tone of Voice, Digital Drawing, Digital Illustration, Web & Mobile Applications, Foodtech, Design Sprints, Product Consultant, Reviews, Conversion-driven UX, Web Platforms, Usability, Stakeholder Engagement, Native Mobile Apps, Ant Design, Web Usability, Web Application Design, UI Style Guides, Cross-functional Collaboration, Data-driven Design, User-centered Development (UCD), Brand Design, Conversion Rate Optimization (CRO), Landing Page Optimization, User Psychology, Adobe UX, Financial UX, Brand Guidelines, Luxury Industry, Luxury, Direct to Consumer (D2C), eCommerce Design, iOS UX Design, Business to Consumer (B2C), Website Design, Android App Design, iOS App Design, User Experience Design, SEO Tools, UX Prototyping, Enterprise Design, Remote User Testing, AI Art Generator, Image Generation, Stable Diffusion, Image Processing, Android UI Design, High-fidelity Mockups, Rapid Interactive Prototyping, iOS UI Design, Product Growth, ChatGPT, App Growth, Feature Planning, Brainstorming, Growth, User Experience Strategy, Data Aggregation, Fintech Design, Design Patterns, Search Engine Optimization (SEO), Mobile Applications, Design Evaluation, Stakeholder Mapping, Employee Training, Technical Writing, Training Videos, Strategy, Google Material Design, Navigation Redesign, Field Research, Qualitative Analysis, Quantitative Analysis, Reporting, Surveys, Technical SEO, Web Accessibility, User Engagement, Content Creation, Content Strategy, Content Design, Content Update, Content Writing, SEO Content, Web Content, Immersive Experiences, Immersive Learning, Learning, Training Content, Training, Workshop Facilitation, Training Materials, Graphs, Print, UX Consulting, Digital Brand Identity, Startup Marketing, Visual Identity, Electronic Medical Records (EMR), Healthcare Software, Information Systems, Industrial & Manufacturing, Industrial Internet of Things (IIoT), Human-machine Interface (HMI), Industrial Equipment, Empathy, User Empathy, Consumer Applications, Wellness, AI-generated Video, Content Marketing, Video Editing, Product Research, Visual Storytelling, Minimum Viable Product (MVP), AI-enabled Applications, Social Media Apps, Forum Design, Social Media Design, Marketplace Design, ADA Compliance, Web Content Accessibility Guidelines (WCAG), WCAG 3, Cross-functional Team Collaboration, Customer Journey, Scrum, Token Design, AG Grid, Highcharts, Storybook, Agentic AI, Agentic Frameworks, Systems Thinking, Usability Analysis, Systems Design, Audits, AI-powered Product Design, Business to Business (B2B), Markets, Iconography, Stock Trading, Trading Systems, Trading, Qualitative User Research, Quantitative User Research, Design, HIPAA Compliance, Agentic AI Systems, Technical Product Management, Consumer Insights, Executive Communication, Data-informed Visual Design, Reports, Report Design, Mobile Banking, Conversational AI, Market Research & Analysis, AI Chatbots, AI Prompts, Design Specifications, Data Reporting, Auditing, AI Product Strategy, Strategy Consulting, Product Launch, Sprint Planning, Insight Reporting, iPad, Conversational Interfaces, Conversational Design, CX Strategy, Customer Experience, Data Synthesis, Customer Experience (CX) Design, AI Research, Experimental Design, AI Content Creation, Design Management, Experience Design, Consulting, AI Agents, Enterprise Application Design, Research Synthesis, User Surveys, Internal Apps, Behavioral Analysis, Financial Services, User Conversion, Chatbot Conversation Design, CRM, IoT, AI-assisted UX, Brand Marketing, Collateral Design, Process Design, Marketing Collateral Development, 2D Illustrations, Character Design, Conceptualization, Retail Merchandising, Websites, Image Design, Motion Graphics, Video Production, Storyboarding, Creative Production, UX Architecture, AI Governance, Data Analysis, Digital Experience Design, Enterprise UX, Employee Experience, Large Language Models (LLMs), Human-centered Design (HCD), Taxonomy, Productivity, Productivity Improvement, ServiceNow, Team Productivity, Sentiment Analysis, AI Workflow, AI-assisted Development, AI-driven Insights, AI-assisted Prototyping, AI-generated Code, AI-generated Assets, Accessible Design, Component Design, Conversational UI Design, Stakeholder Communication, Conversational UI, Inclusive Design, UX Branding, Tourism, Wine & Wineries, Process Flow Design, User Onboarding, Complex Data Analysis, Poster Design, Collaboration, Internet of Things (IoT), Board Games, Localization, Mosaic, Wearables, Android Wearables, Natural Language Processing (NLP), Loyalty Programs, Rewards Programs, Flutter, Claude Code, Full-stack, Metabase, Sustainability, Whiteboarding, Lifestyle, Shops, Commercial Management, Brand Books, Research Methods, App UX, Booking UX, Online Payments, Task Management, Design Thinking Facilitation, Genomics, Drag & Drop, Git GUI, Map Making, Medtech, Web Illustration, Web Architecture, Design Revamps, React Native
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