Tom Bloomfield

Designer in London, United Kingdom

Member since October 11, 2019

Tom is a user experience lead who has defined experiences for global brands like Unilever and The Wizarding World of Harry Potter and transformed many more in between. He has helped launch both startups in Asia and household names in the States. He takes a holistic approach to user experience, considering every interaction a user may have with a brand, from service to product design, and content strategy to motion.

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Portfolio

Digital Design

The Wizarding World of Harry Potter - App and Web
- Product Design
- Content Strategy
- Cognitive Psychology
- Design Strategy
- User Experience (UX)
- User Testing
- Apps
- The Wizarding World
- Warner Bros.
- Home Entertainment
- Usability Testing
- User Research
- Android
- iOS
- Web
- Gamification
- Rewards Programs
- Quiz Generation
- Polling
- Communities
- Science Fiction & Fantasy
- User Flows
- Paid Memberships
- Registration & Sign-up
- Wireframing
- Contentful
- Sketch
- Ideation Workshops
- Principle
- Lookback
Axe Grooming Solutions Generator - Web
- Prototyping
- User Testing
- Product Design
- User Experience (UX)
- Interactive UX
- Consumer Packaged Goods (CPG)
- Unilever
- Beauty Products
- Fashion & Beauty
- Content Strategy
- Motion Interaction
- Usability Testing
- Tags
- Personalization
- CRM Design
- Wireframing
- Workshop Facilitation
- User Personas
- Personas
- Mental Model
- Quiz Generation
- Adobe Experience Manager
- Sketch
- Photoshop CC
- OmniGraffle
- Principle
- Male Grooming
- Tagging Schema
- Diagnostics
- Archetypes
IWG Flexible Workspaces - Service Design, Web, and App
- Service Design
- Brand Architecture
- Design Strategy
- Experience Maps
- User Experience (UX)
- Wireframing
- Ideation Workshops
- Ideation
- Service Safari
- Competitor Analysis & Profiling
- Landscape Analysis
- Flexible workspace
- Web
- Apps
- Qualitative Research
- Collaborative Design
- User Flows
- Task Flows
- Customer Experience
- Product Vision
- Branding
- Sketch
- Principle
- Google Sheets
Carrefour Hypermarkets - Service Design, Web, and App
- Service Design
- Workshop Facilitation
- Design Leadership
- Information Architecture (IA)
- Experience Maps
- Prototyping
- User Testing
- User Research
- User Experience (UX)
- Sprint Planning
- Design Sprints
- Usability Testing
- Rapid Prototyping
- Web
- Responsive Web Design (RWD)
- Apps
- Android
- iOS
- Customer Experience
- Grocery Delivery
- Consumer Packaged Goods (CPG)
- Navigation Models
- Mega Navigation Design
- User Flows
- Task Flows
- Sketch
- OmniGraffle
- Home Delivery
Axe Grooming Digital Transformation - Web
- Digital Transformation
- Information Architecture (IA)
- Content Strategy
- Card Sorting
- Editorial Design
- User Experience (UX)
- Platform Building
- Taxonomy
- Consumer Packaged Goods (CPG)
- Beauty Products
- Fashion & Beauty
- Web
- Mobile Web Design
- Component Libraries
- User Testing
- Brand Books
- User Flows
- Sitemaps
- Design Leadership
- Analytics
- Adobe Experience Manager
- Sketch
- OmniGraffle
- Photoshop CC
- After Effects CC
- Principle
- Hotjar
- Axure RP Pro
- Axure
- Male Grooming
- Tagging Schema
Unilever CRM Optimization and Strategy - Web and Brand Toolkit
- CRM Design
- Design Strategy
- Form Design
- Experience Maps
- Prototyping
- Cognitive Psychology
- User Experience (UX)
- Toolkits
- Functional Specifications
- User Testing
- Rapid Interactive Prototyping
- Behavioral Economics
- Consumer Packaged Goods (CPG)
- Unilever
- Usability Testing
- Usability Guidelines
- Web
- Responsive Design
- Mobile Web
- Registration & Sign-up
- User Registration
- Data Capture
- Adobe Experience Manager
- Sketch
- OmniGraffle
- Axure RP Pro
- Brand Guidelines
- Progressive Profiling

Employment

Principal Product Designer (contract)
2019 - 2020
Skyscanner
- Served as the principal designer for the accommodations design team spread across Barcelona and London.
- Helped define and execute a product strategy to achieve the new company focus on overall “trip-planning”.
- Conducted large-scale quant studies and remote, moderated user testing to uncover user needs when discovering destinations.
- Helped unify multiple squads and stakeholders within the Accommodations tribe around a customer-centric vision.
Technologies: Zeplin, Jira, Confluence, Miro, Figma, Sketch, UX Strategy, UI Design, UX Design, User Research
User Experience Lead (Contract)
2018 - 2019
Huge Inc.
- Worked for over a year as UX lead on a new digital product for the Wizarding World (Harry Potter) franchise.
- Focused on key areas including product design, design strategy, and user research. All from conception through to build and iterations.
- Defined the strategy for a rewards system on the product.
- Worked closely with the content team to define content strategy and communicate different content types easily to the user.
- Helped define the different membership tiers on the product, from benefits to design.
- Contributed to a CX project in the flex workspace industry, conducting different research methods such as Service Safaris and stakeholder interviews during the vision stage.
Technologies: OmniGraffle, Principle, Sketch, UX Strategy, UX Design, User Research
Senior Experience Designer
2015 - 2018
Publicis.Sapient
- Worked on a number of digital transformation, service design, and innovation projects for leading global brands.
- Served as the UX lead for Axe (Lynx UK) account for over one year. Led the digital transformation and subsequent localisations and campaigns, winning multiple awards.
- Acted as the UX lead for Unilever’s Hair Care category. Created a UX framework to be adapted to each brands’ needs, including two new Unilever brands that we launched in the US in Summer ‘17.
- Led a team of 12 designers as part of hypermarket chain Carrefour's €2.8 billion digital investment.
Technologies: InVision, Axure, Adobe After Effects, Principle, OmniGraffle, Sketch, UX Strategy, UX Design
Creative Lead
2013 - 2015
WearYouWant
- Served as the creative lead for an internationally owned start-up in Thailand that soon became one of the leading eCommerce sites in the country.
- Led the design, content and photography studio teams, pushing experiences across web, app, print, social, CRM, product shooting, branding, video and content.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Photoshop, UX Strategy, UI Design, UX Design
Product Manager
2012 - 2013
CitizenTV
- Worked with the creative team in developing a new platform for video creators.
- Led the fashion community on the platform with numerous marketing efforts to bring others onboard. In-depth research on Youtube culture and Gen Z.
- Led a team of around 15 community managers who handled different categories on the platform such as Music, Film, and News.
Technologies: Final Cut Pro, Adobe After Effects, Adobe Photoshop, UX Strategy, UI Design, UX Design

Education

Bachelor of Arts Degree in English Literature
2009 - 2012
University of Southampton - Southampton, UK

Experience

Content Strategy9 years
eCommerce UX7 years
User Research7 years
User Experience (UX)7 years
Motion Design7 years
Product Design7 years
Design Strategy5 years
Service Design5 years

Location

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Designer in London, United Kingdom

Portfolio

Employment

Principal Product Designer (contract)

User Experience Lead (Contract)

Senior Experience Designer

Creative Lead

Product Manager

Education

Experience

Location