Tom Bloomfield, Designer in Barcelona, Spain
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Tom Bloomfield

Verified Expert  in Design


Barcelona, Spain
Toptal Member Since
October 11, 2019

Tom is a user experience lead who has defined experiences for global brands like Unilever and The Wizarding World of Harry Potter and transformed many more in between. He has helped launch both startups in Asia and household names in the States. He takes a holistic approach to user experience, considering every interaction a user may have with a brand, from service to product design and content strategy to motion.


Work Experience

Principal Product Designer (contract)

2019 - 2020
  • Served as the principal designer for the accommodations design team spread across Barcelona and London.
  • Helped define and execute a product strategy to achieve the new company focus on overall “trip-planning”.
  • Conducted large-scale quant studies and remote, moderated user testing to uncover user needs when discovering destinations.
  • Helped unify multiple squads and stakeholders within the Accommodations tribe around a customer-centric vision.
Technologies: Zeplin, Jira, Confluence, Miro, Figma, Sketch, UX Strategy, UI Design, UX Design, User Research

User Experience Lead (Contract)

2018 - 2019
Huge Inc.
  • Worked for over a year as UX lead on a new digital product for the Wizarding World (Harry Potter) franchise.
  • Focused on key areas including product design, design strategy, and user research. All from conception through to build and iterations.
  • Defined the strategy for a rewards system on the product.
  • Worked closely with the content team to define content strategy and communicate different content types easily to the user.
  • Helped define the different membership tiers on the product, from benefits to design.
  • Contributed to a CX project in the flex workspace industry, conducting different research methods such as Service Safaris and stakeholder interviews during the vision stage.
Technologies: OmniGraffle, Principle, Sketch, UX Strategy, UX Design, User Research

Senior Experience Designer

2015 - 2018
  • Worked on a number of digital transformation, service design, and innovation projects for leading global brands.
  • Served as the UX lead for Axe (Lynx UK) account for over one year. Led the digital transformation and subsequent localisations and campaigns, winning multiple awards.
  • Acted as the UX lead for Unilever’s Hair Care category. Created a UX framework to be adapted to each brands’ needs, including two new Unilever brands that we launched in the US in Summer ‘17.
  • Led a team of 12 designers as part of hypermarket chain Carrefour's €2.8 billion digital investment.
Technologies: InVision, Axure, Adobe After Effects, Principle, OmniGraffle, Sketch, UX Strategy, UX Design

Creative Lead

2013 - 2015
  • Served as the creative lead for an internationally owned start-up in Thailand that soon became one of the leading eCommerce sites in the country.
  • Led the design, content and photography studio teams, pushing experiences across web, app, print, social, CRM, product shooting, branding, video and content.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Photoshop, UX Strategy, UI Design, UX Design

Product Manager

2012 - 2013
  • Worked with the creative team in developing a new platform for video creators.
  • Led the fashion community on the platform with numerous marketing efforts to bring others onboard. In-depth research on Youtube culture and Gen Z.
  • Led a team of around 15 community managers who handled different categories on the platform such as Music, Film, and News.
Technologies: Final Cut Pro, Adobe After Effects, Adobe Photoshop, UX Strategy, UI Design, UX Design
2009 - 2012

Bachelor of Arts Degree in English Literature

University of Southampton - Southampton, UK


Sketch, InVision, OmniGraffle, Photoshop CC, Axure RP Pro, After Effects CC, InDesign CC, Adobe Experience Manager (AEM), Principle, Adobe After Effects, Adobe Photoshop, Adobe InDesign, Final Cut Pro, Miro, Confluence, Jira, Zeplin, Lookback, Google Sheets, Hotjar, Figma


Web, iOS, Android, Contentful, WordPress, Axure

Industry Expertise

Fashion, Automotive, Consumer Products, Fashion & Beauty, Health & Wellness


Product Design, User Experience (UX), Content Strategy, Service Design, Design Strategy, Cognitive Psychology, User Testing, eCommerce UX, Mobile Web, Mobile Apps, Web UX, Responsive Design, eCommerce Platforms, eCommerce, CRM Design, UX Strategy, B2B2C, B2B, B2C, Beauty Products, Platform Design, Atomic Design, Publishing, Digital Publishing, Experience Maps, Usability Testing, Remote Usability Testing, Consumer Packaged Goods (CPG), Startups, Enterprise, Template Design, Component Libraries, User Flows, Task Flows, Personas, Interactive UX, Behavioral Economics, Behavioral Design, Heuristic Analysis, Information Architecture (IA), Taxonomy, UX Design, Business to Business to Consumer (B2B2C), User Research, Prototyping, Motion Design, Art Direction, Workshops, Leadership, Web App UX, Responsive Web Apps, SaaS, Community Platforms, Sports Websites, Home Furnishing, Card Sorting, Home Entertainment, Home Delivery, Brand Handbooks, Guidebooks, Service Safari, Customer Service Strategy, Personalization, Web Design, Apps, Gamification, Rewards Programs, Quiz Generation, Polling, Communities, Science Fiction & Fantasy, Paid Memberships Pro (PMPro), Registration & Sign-up, Wireframing, Ideation Workshops, Motion Interaction, Tags, Workshop Facilitation, User Personas, Mental Model, Brand Architecture, Ideation, Competitor Analysis & Profiling, Landscape Analysis, Qualitative Research, Collaborative Design, Customer Experience, Product Vision, Branding, Form Design, Toolkits, Functional Specifications, Rapid Interactive Prototyping, Usability Guidelines, User Registration, Data Capture, Design Leadership, Sprint Planning, Design Sprints, Rapid Prototyping, Responsive Web Design (RWD), Grocery Delivery, Navigation Models, Mega Navigation Design, Digital Transformation, Editorial Design, Platform Building, Mobile Web Design, Brand Books, Sitemaps, Analytics, Brand Guidelines, Profiling, Schemas, Diagnostics, Archetypes, UI Design

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