Tom Bloomfield, Designer in London, United Kingdom
Tom Bloomfield

Designer in London, United Kingdom

Member since October 11, 2019
Tom is a user experience lead who has defined experiences for global brands like Unilever and The Wizarding World of Harry Potter and transformed many more in between. He has helped launch both startups in Asia and household names in the States. He takes a holistic approach to user experience, considering every interaction a user may have with a brand, from service to product design, and content strategy to motion.
Tom is now available for hire


Digital Design


  • Principal Product Designer (contract)

    2019 - 2020
    • Served as the principal designer for the accommodations design team spread across Barcelona and London.
    • Helped define and execute a product strategy to achieve the new company focus on overall “trip-planning”.
    • Conducted large-scale quant studies and remote, moderated user testing to uncover user needs when discovering destinations.
    • Helped unify multiple squads and stakeholders within the Accommodations tribe around a customer-centric vision.
    Technologies: Zeplin, Jira, Confluence, Miro, Figma, Sketch, UX Strategy, UI Design, UX Design, User Research
  • User Experience Lead (Contract)

    2018 - 2019
    Huge Inc.
    • Worked for over a year as UX lead on a new digital product for the Wizarding World (Harry Potter) franchise.
    • Focused on key areas including product design, design strategy, and user research. All from conception through to build and iterations.
    • Defined the strategy for a rewards system on the product.
    • Worked closely with the content team to define content strategy and communicate different content types easily to the user.
    • Helped define the different membership tiers on the product, from benefits to design.
    • Contributed to a CX project in the flex workspace industry, conducting different research methods such as Service Safaris and stakeholder interviews during the vision stage.
    Technologies: OmniGraffle, Principle, Sketch, UX Strategy, UX Design, User Research


  • Bachelor of Arts Degree in English Literature
    2009 - 2012
    University of Southampton - Southampton, UK



London, United Kingdom

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