Tom Bloomfield

Tom Bloomfield

London, United Kingdom
Member since August 26, 2019
Tom is a user experience lead who has defined experiences for global brands like Unilever and The Wizarding World of Harry Potter and transformed many more in between. He has helped launch both startups in Asia and household names in the States. He takes a holistic approach to user experience, considering every interaction a user may have with a brand, from service to product design, and content strategy to motion.
Tom is now available for hire
Digital Design
  • User Experience Lead (Contract)
    2018 - 2019
    Huge Inc.
    • Worked for over a year as UX lead on a new digital product for the Wizarding World (Harry Potter) franchise.
    • Focused on key areas including product design, design strategy, and user research. All from conception through to build and iterations.
    • Defined the strategy for a rewards system on the product.
    • Worked closely with the content team to define content strategy and communicate different content types easily to the user.
    • Helped define the different membership tiers on the product, from benefits to design.
    • Contributed to a CX project in the flex workspace industry, conducting different research methods such as Service Safaris and stakeholder interviews during the vision stage.
    Technologies: Sketch, Principle, Omnigraffle
  • Senior Experience Designer
    2015 - 2018
    • Worked on a number of digital transformation, service design, and innovation projects for leading global brands.
    • Served as the UX lead for Axe (Lynx UK) account for over one year. Led the digital transformation and subsequent localisations and campaigns, winning multiple awards.
    • Acted as the UX lead for Unilever’s Hair Care category. Created a UX framework to be adapted to each brands’ needs, including two new Unilever brands that we launched in the US in Summer ‘17.
    • Led a team of 12 designers as part of hypermarket chain Carrefour's €2.8 billion digital investment.
    Technologies: Sketch, Omnigraffle, Principle, After Effects, Axure, InVision
  • Bachelor of Arts degree in English Literature
    2009 - 2012
    University of Southampton - Southampton, UK


London, United Kingdom

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