Tom Bloomfield

Designer

London, United Kingdom

Member since August 26, 2019

Tom is a user experience lead who has defined experiences for global brands like Unilever and The Wizarding World of Harry Potter and transformed many more in between. He has helped launch both startups in Asia and household names in the States. He takes a holistic approach to user experience, considering every interaction a user may have with a brand, from service to product design, and content strategy to motion.

Digital Publishing Product Design User Experience (UX)Mobile Web Web UX UX Strategy User Flows User Task Flows Personas Information Architecture (IA)Platform Design Experience Maps Usability Testing Photoshop CC Web Show more

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Portfolio

Digital Design

The Wizarding World of Harry Potter - App and Web
- Product Design
- Content Strategy
- Cognitive Psychology
- Design Strategy
- User Experience (UX)
- User Testing
- Apps
- Harry Potter
- The Wizarding World
- Fantastic Beasts
- Warner Bros.
- Home Entertainment
- Usability Testing
- User Research
- Android
- iOS
- Web
- Gamification
- Rewards Programs
- Quiz Generation
- Polling
- Communities
- Science Fiction & Fantasy
- User Flows
- Paid Memberships
- Registration & Sign-up
- Wireframing
- Contentful
- Sketch
- Ideation Workshops
- Principle
- Lookback
Axe Grooming Solutions Generator - Web
- Prototyping
- User Testing
- Product Design
- User Experience (UX)
- Interactive UX
- Consumer Packaged Goods (CPG)
- Unilever
- Axe grooming
- Beauty Products
- Fashion & Beauty
- Male grooming
- Content Strategy
- Motion Interaction
- Usability Testing
- Tags
- Tagging schema
- Diagnostic tool
- Physical product design
- Personalization
- CRM Design
- Wireframing
- Workshop Facilitation
- User Personas
- Personas
- Mental Model
- Behavioural archetype
- Quiz Generation
- Adobe Experience Manager
- Sketch
- Photoshop CC
- OmniGraffle
- Principle
IWG Flexible Workspaces - Service Design, Web, and App
- Service Design
- Brand Architecture
- Design Strategy
- Experience Maps
- User Experience (UX)
- Wireframing
- Ideation Workshops
- Ideation
- Service Safari
- Competitor Analysis & Profiling
- Landscape Analysis
- Flexible workspace
- Web
- Apps
- Qualitative Research
- Collaborative Design
- User Flows
- User Task Flows
- Customer Experience
- Product Vision
- Branding
- Sketch
- Principle
- Google Sheets
Carrefour Hypermarkets - Service Design, Web, and App
- Service Design
- Workshop Facilitation
- Design Leadership
- Information Architecture (IA)
- Experience Maps
- Prototyping
- User Testing
- User Research
- User Experience (UX)
- Sprint Planning
- Design Sprints
- Usability Testing
- Rapid Prototyping
- Web
- Responsive Web Design (RWD)
- Apps
- Android
- iOS
- Customer Experience
- Grocery Delivery
- Home delivery
- Consumer Packaged Goods (CPG)
- Navigation Models
- Mega Navigation Design
- User Flows
- User Task Flows
- Sketch
- OmniGraffle
Axe Grooming Digital Transformation - Web
- Digital Transformation
- Information Architecture (IA)
- Content Strategy
- Card Sorting
- Editorial Design
- User Experience (UX)
- Platform Building
- Taxonomy
- Consumer Packaged Goods (CPG)
- Beauty Products
- Fashion & Beauty
- Male grooming
- Web
- Mobile Web Design
- Component Libraries
- User Testing
- Brand Books
- User Flows
- Sitemaps
- Design Leadership
- Tagging schema
- Analytics
- Adobe Experience Manager
- Sketch
- OmniGraffle
- Photoshop CC
- After Effects CC
- Principle
- Hotjar
- Axure RP Pro
- Axure
Unilever CRM Optimization and Strategy - Web and Brand Toolkit
- CRM Design
- Design Strategy
- Form Design
- Experience Maps
- Prototyping
- Cognitive Psychology
- User Experience (UX)
- Brand toolkit
- Toolkits
- Functional Specifications
- User Testing
- Rapid Interactive Prototyping
- Behavioral Economics
- Consumer Packaged Goods (CPG)
- Unilever
- Usability Testing
- Usability Guidelines
- Progressive profiling
- Web
- Responsive Design
- Mobile Web
- Registration & Sign-up
- User Registration
- Data Capture
- Adobe Experience Manager
- Sketch
- OmniGraffle
- Axure RP Pro

Employment

User Experience Lead (Contract)
2018 - 2019
Huge Inc.
- Worked for over a year as UX lead on a new digital product for the Wizarding World (Harry Potter) franchise.
- Focused on key areas including product design, design strategy, and user research. All from conception through to build and iterations.
- Defined the strategy for a rewards system on the product.
- Worked closely with the content team to define content strategy and communicate different content types easily to the user.
- Helped define the different membership tiers on the product, from benefits to design.
- Contributed to a CX project in the flex workspace industry, conducting different research methods such as Service Safaris and stakeholder interviews during the vision stage.
Technologies: Sketch, Principle, Omnigraffle
Senior Experience Designer
2015 - 2018
Publicis.Sapient
- Worked on a number of digital transformation, service design, and innovation projects for leading global brands.
- Served as the UX lead for Axe (Lynx UK) account for over one year. Led the digital transformation and subsequent localisations and campaigns, winning multiple awards.
- Acted as the UX lead for Unilever’s Hair Care category. Created a UX framework to be adapted to each brands’ needs, including two new Unilever brands that we launched in the US in Summer ‘17.
- Led a team of 12 designers as part of hypermarket chain Carrefour's €2.8 billion digital investment.
Technologies: Sketch, Omnigraffle, Principle, After Effects, Axure, InVision
Creative Lead
2013 - 2015
WearYouWant
- Served as the creative lead for an internationally owned start-up in Thailand that soon became one of the leading eCommerce sites in the country.
- Led the design, content and photography studio teams, pushing experiences across web, app, print, social, CRM, product shooting, branding, video and content.
Technologies: Photoshop, InDesign, AfterEffects
Product Manager
2012 - 2013
CitizenTV
- Worked with the creative team in developing a new platform for video creators.
- Led the fashion community on the platform with numerous marketing efforts to bring others onboard. In-depth research on Youtube culture and Gen Z.
- Led a team of around 15 community managers who handled different categories on the platform such as Music, Film, and News.
Technologies: Photoshop, AfterEffects, FinalCutPro

Education

Bachelor of Arts degree in English Literature
2009 - 2012
University of Southampton - Southampton, UK

Experience

Content Strategy9 years
Motion Design7 years
User Research7 years
eCommerce UX7 years
Product Design7 years
User Experience (UX)7 years
Design Strategy5 years
Service Design5 years

Tom Bloomfield

Location