Virginia Tejada
Verified Expert in Design
Designer
Palma, Spain
Toptal member since March 21, 2019
A digital designer with multiple years of experience, Virginia is focused on UX, particularly in the areas of research, design, and strategy. Her professional career includes both startups and large companies, spanning the development of early products and concepts as well as existing products and their interactions. Virginia is passionate about identifying problems and transforming them into intuitive interfaces.
Portfolio
HundredRooms | Significant Insights by Listening to HundredRooms' Audience
The E2mC Project | Crowdsourcing to Help Emergency Services
Work Experience
Digital Product Designer | UX Strategy Consultant
Freelance Work
- Helped build diverse digital products, from early concepts and MVPs to mature products, new features, and their interactions.
- Worked on all aspects of the UX design process: ideation, strategy, research, low-fidelity architecture, and final UI.
- Provided UX audits, stakeholder workshops, customer journey mapping, user journey, competitor analysis, guerrilla research, user personas, user testing validation, etc.
- Collaborated with large corporations in the technology space and with non-governmental environmental organizations like Greenpeace.
- Helped over seven startups, both B2C and B2B, including BoB.io, Consentio, and Essentialist.com.
Product Designer
Meltwater News US, Inc.
- Developed new features for the Owler Max product, including sales intelligence integrations (Salesforce, HubSpot, and Slack), contact data, and a Chrome extension with an AI-powered feature.
- Facilitated several workshops with the team focused on problem-solving and co-creation, incorporating design thinking exercises such as proto-personas, user journey mapping, JTBD, and HMW.
- Led ideation and co-creation workshops, conducted competitor analysis and user validation, and managed information architecture, user flows, wireframes, and final UI design.
- Worked with the design team to refine and improve the existing design system and master files.
- Designed product enhancements such as admin area improvements, list import capabilities, company addition features, and an optimized checkout page.
UX Expert for Business Analysis and MVP
Toptal Client
- Handled UX research, business analysis, and MVP development aimed at enhancing work processes and the knowledge management system for the Global Security Governance department of a leading tech company (name withheld for confidentiality).
- Conducted user research and interviews with C-level stakeholders and employees to identify the team’s needs and pain points.
- Mentored and analyzed a discovery workshop with stakeholders to map their workflow, understand their personas, and identify their jobs to be done.
- Supported the engineering team to build a proof of concept (PoC) of a conversational interface through interactive prototypes and implementation reviews.
- Ran a co-creation workshop with the team to define user flows and discover alternative solutions for the proof of concept mentioned above.
- Performed other tasks and used different methods to complete the discovery project, namely benchmarking, personas, and the value proposition canvas.
Head of Digital User Experience
Scifabric
- Built crowdsourcing projects from scratch to solve complex tasks for different purposes. Conducted the ideation, stakeholders interviews, and user validation and managed the IA, prototyping, and final UI for all the below-mentioned projects.
- Generated a color map of artificial light for The Institute of Photonic Sciences (ICFO).
- Created awareness about solar energy through Greenpeace’s campaign.
- Gathered a clinical consensus on heart disease research with Radcliffe.
- Designed a mobile-first platform for disaster risk reduction.
Digital Product Designer | UX Designer
vzaar
- Created engaging and delightful product-design solutions across the vzaar product line.
- Managed the redesign of a marketing site, which included conceptualization, information architecture, and user interface design.
- Designed new platform features, such as video management.
- Designed solutions focused on conversion optimization and marketing campaigns.
- Implemented UX methodologies in the company's workflow, which kept users at the center of the design process (benchmarking, stakeholder interviews, user research, and prototypes).
- Developed product front-ends, using HTML, CSS, and Sass.
- Followed object-oriented programming principles and implemented a Bourbon framework.
UI/UX Designer | Product Designer | Front-end Developer
Educaedu
- Contributed to the overall product strategy through concept generation focusing on innovation, usability, and monetization goals.
- Managed the project and product development from conceptualization to the final UI.
- Oversaw the hiring process to increase the team as design manager.
Education
Bachelor's Degree in Advertising and Public Relations
Universidad Complutense de Madrid - Madrid, Spain
Certifications
Design Thinker
DesignThinkers Academy
Usability24/7 Accredited Practitioner
UX24/7
User Experience Design
General Assembly London
Data Driven Design
La Nave Nodriza
Skills
Tools
Figma, Slack, Sketch, Adobe Photoshop, Marvel App, Confluence, Miro, Adobe Illustrator, Axure RP Pro, Zeplin, MURAL, Hotjar, Bourbon, Zoom, Trello, Asana, Jira, Canvas, FigJam
Platforms
Mobile, Webflow
Industry Expertise
Technology, Travel & Leisure, Marketing, Hotels & Lodging, Education
Languages
HTML, HTML5, CSS
Other
UX Design, UI Design, Mobile Design, SaaS, Web Design, SaaS Design, Ideation Workshops, Design Strategy, Early-stage Startups, Startup Consulting, Research Analysis, Web UI, Web UX, Web App Design, Design Systems, Mobile UI, B2B, Personas, Environment, Task Flows, Paper Prototyping, UX Research, Categorization, Tags, Labeling, User Interviews, Search, Redesign, Responsive UI, Conceptualization, Illustration, Customer Journeys, User Journeys, UI Testing, Google Drive, UX Strategy, Digital Product Design, Design Leadership, Web App UX, Web App UI, User Onboarding, Enterprise SaaS, Market Research, Responsive Web Design (RWD), Design Reviews, UI Audits, UX Audits, Buyer Personas, Project Estimation, User Experience (UX), Wireframing, Usability Testing, Workshop Facilitation, Remote User Testing, Information Architecture (IA), Prototyping, Digital Strategy, User Flows, User Journey Maps, Stakeholder Interviews, Mobile UI Design, User Personas, Product Design, Mobile UX Design, MVP Design, Web Development, Mobile Mockups, Mobile UX, Mockups, High-fidelity Prototypes, Lean Startups, AI Design, UX Wireframes, Web Platforms, Responsive Design, Design Thinking, UX Flows, Data Visualization, Conversion Rate Optimization (CRO), Emergency & Urgent Care, Videos, Card Sorting, Style Guides, Video Hosting, B2C, Logo Design, Dashboard Design, Marketplace Platforms, Mobile App Design, eCommerce, Two-sided Marketplaces, User Interface (UI), Sass, Moderation, Leadership, Multimedia, Graphic Design, Artificial Intelligence as a Service (AIaaS), Mobile GPS, Focus Groups, Families, Courier, Booking, Mobile First, Minimum Viable Product (MVP), User Testing, Crowdsourcing, Clean Energy, Social Impact, Interviews, Concept Sketching, Research, Photography, Tutorials, Contextual Help, Engagement Strategy, Web Search, Usability, Competitor Analysis & Profiling, Rentals, User-centered Design (UCD), Algorithms, Disaster Recovery Plans (DRP), Flood Estimation, Analytics, Graphs, Animation, Business Processes, Science, Journey Mapping, User Validation Testing, User Research, Facilitation, Heuristic Analysis, Heuristic Evaluation, Heuristic Review, Web Usability, UX Workshops, Information Gathering, Travel, Luxury Industry, Discovery, Concept Modeling, Responsive Layout, Sitemaps, Product Discovery, Proof of Concept (POC), Workshops, Design Workshops, Benchmarking, Benchmark Analysis, Lean Canvas, Value Proposition, Mapping, UX Analysis, Remote Work, Booking Systems, Booking UX, Data-driven Design, Training, Visual Design, Rapid Prototyping, Scalability, Artificial Intelligence (AI), Integration, Sustainability, Sustainability Reports
Experience
- Prototyping - 15 years
- Product Design - 15 years
- Web App Design - 10 years
- UX Design - 10 years
- Design Strategy - 10 years
- MVP Design - 8 years
- Workshop Facilitation - 5 years
- Customer Journeys - 5 years
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