Virginia Tejada, Designer in Palma, Spain
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Virginia Tejada

Verified Expert  in Design


Palma, Spain
Toptal Member Since
March 21, 2019

A digital designer with multiple years of experience, Virginia is focused on UX, particularly in the areas of research, design, and strategy. Her professional career includes both startups and large companies, spanning development of early products and concepts as well as existing products and their interactions. Virginia is passionate about identifying problems and transforming them into intuitive interfaces.


Work Experience

Digital Product Design | UX Strategy Consultant

2016 - PRESENT
Freelance Work
  • Helped build diverse digital products, from early concepts and MVPs to mature products, new features, and their interactions.
  • Worked on all aspects of the UX-design process: ideation, strategy, research, low fidelity architecture, and final UI.
  • Provided UX audits, stakeholder workshops, customer journey mapping, user journey, competitor analysis, guerrilla research, user personas, user testing validation, etc.
  • Collaborated with large corporations in the technology space and with non-governmental environmental organizations like Greenpeace.
  • Helped over seven startups, both B2C and B2B, including, Consentio, and
Technologies: MURAL, Miro, Confluence, Jira, Asana, Trello, Business Processes, Slack, Zoom, Hotjar, Google Drive, Adobe Photoshop, Figma, Sketch, Mobile UX, Mobile UI, Mobile Design, Mobile Mockups, Design Strategy, UI Design, Responsive Design, Responsive Web Design (RWD), Mobile UI Design, Web Design, Training, Visual Design, Education, User Experience (UX), Web App UI, Rapid Prototyping

UX Expert for Business Analysis and MVP

2019 - 2020
Toptal Client
  • Led UX research for a top tech company. Our goal was to determine how to improve part of their work process.
  • Conducted user research and interviews with C-level stakeholders and employees to identify the team’s needs and pain points.
  • Mentored and analyzed a discovery workshop with stakeholders to map their workflow, understand their personas, and identify their jobs to be done.
  • Supported the engineering team to build the proof of concept through interactive prototypes and implementation reviews.
  • Ran a co-creation workshop with the team to define user flows and to discover alternative solutions for the proof of concept mentioned above.
  • Performed other tasks and used different methods to complete the discovery project, namely benchmarking, personas, and the value proposition canvas.
Technologies: Google Drive, Business Processes, Confluence, Sketch, Miro, UX Design, Workshops

Head of Digital User Experience

2016 - 2020
  • Built crowdsourcing projects from scratch to solve complex tasks for different purposes. Conducted the ideation, stakeholders interviews, and user validation and managed the IA, prototyping, and final UI for all the below-mentioned projects.
  • Generated a color map of artificial light for The Institute of Photonic Sciences (ICFO).
  • Created awareness about solar energy through Greenpeace’s campaign.
  • Gathered clinical consensus on heart disease research with Radcliffe.
  • Designed a mobile-first platform for disaster risk reduction.
Technologies: User Flows, UX Design, User Interface (UI), Hotjar, MURAL, Zeplin, Adobe Illustrator, Adobe Photoshop, Marvel App, Sketch, UI Design, Mobile UI

Digital Product Designer | UX Designer

2013 - 2016
  • Created engaging and delightful product-design solutions across the vzaar product line.
  • Managed the redesign of a marketing site, which included conceptualization, information architecture, and user interface design.
  • Designed new platform features, such as video management.
  • Designed solutions focused on conversion optimization and marketing campaigns.
  • Implemented UX methodologies in the company's workflow, which kept users at the center of the design process (benchmarking, stakeholder interviews, user research, and prototypes).
  • Developed product front-ends, using HTML, CSS, and Sass.
  • Followed object-oriented programming principles and implemented a Bourbon framework.
Technologies: User Flows, UX Design, User Interface (UI), Bourbon, Sass, CSS, HTML, Hotjar, Adobe Illustrator, Adobe Photoshop, Marvel App, Sketch, Leadership, Usability Testing

UI/UX Designer | Product Designer | Front-end Developer

2010 - 2013
  • Contributed to the overall product strategy through concept generation focusing on innovation, usability, and monetization goals.
  • Managed the project and product development from conceptualization to the final UI.
  • Oversaw the hiring process to increase the team as design manager.
Technologies: User Flows, UX Design, User Interface (UI), CSS, HTML, Adobe Illustrator, Adobe Photoshop, Leadership
2000 - 2005

Bachelor's Degree in Advertising and Public Relations

Universidad Complutense de Madrid - Madrid, Spain


Design Thinker

DesignThinkers Academy


Usability24/7 Accredited Practitioner



User Experience Design

General Assembly London


Data Driven Design

La Nave Nodriza


Figma, Slack, Sketch, Adobe Photoshop, Marvel App, Confluence, Miro, Adobe Illustrator, Axure RP Pro, Zeplin, MURAL, Hotjar, Bourbon, Zoom, Trello, Asana, Jira, Canvas



Industry Expertise

Technology, Travel & Leisure, Marketing, Hotels & Lodging, Education




UX Design, UI Design, Mobile Design, SaaS, Web Design, SaaS Design, Ideation Workshops, Design Strategy, Early-stage Startups, Startup Consulting, Research Analysis, Web UI, Web UX, Web App Design, Mobile UI, B2B, Personas, Environment, Task Flows, Paper Prototyping, UX Research, Categorization, Tags, Labeling, User Interviews, Search, Redesign, Responsive UI, Conceptualization, Illustration, Customer Journeys, User Journeys, UI Testing, Google Drive, UX Strategy, Digital Product Design, Design Leadership, Web App UX, Web App UI, User Onboarding, Market Research, Responsive Web Design (RWD), Design Reviews, UI Audits, UX Audits, Buyer Personas, Project Estimation, User Experience (UX), Wireframing, Usability Testing, Workshop Facilitation, Remote User Testing, Prototyping, Digital Strategy, User Flows, User Journey Maps, Stakeholder Interviews, Mobile UI Design, User Personas, Product Design, Mobile UX Design, MVP Design, Web Development, Mobile Mockups, Mobile UX, Responsive Design, Design Thinking, UX Flows, Data Visualization, Design Systems, Conversion Rate Optimization (CRO), Emergency & Urgent Care, Videos, Card Sorting, Style Guides, Video Hosting, B2C, Logo Design, Dashboard Design, Enterprise SaaS, Marketplace Platforms, Mobile App Design, eCommerce, Two-sided Marketplaces, User Interface (UI), Sass, Information Architecture (IA), Moderation, Leadership, Multimedia, Graphic Design, Mobile GPS, Focus Groups, Families, Courier, Booking, Mobile First, Minimum Viable Product (MVP), User Testing, Crowdsourcing, Clean Energy, Social Impact, Interviews, Concept Sketching, Research, Photography, Tutorials, Contextual Help, Engagement Strategy, Web Search, Usability, Competitor Analysis & Profiling, Rentals, User-centered Design (UCD), Algorithms, Disaster Recovery Plans (DRP), Flood Estimation, Analytics, Graphs, Animation, Business Processes, Science, Journey Mapping, User Validation Testing, User Research, Facilitation, Heuristic Analysis, Heuristic Evaluation, Heuristic Review, Web Usability, UX Workshops, Information Gathering, Travel, Luxury Industry, Discovery, Concept Modeling, Responsive Layout, Sitemaps, Product Discovery, Proof of Concept (POC), Workshops, Design Workshops, Benchmarking, Benchmark Analysis, Lean Canvas, Value Proposition, Mapping, UX Analysis, Remote Work, Booking Systems, Booking UX, Data-driven Design, Training, Visual Design, Rapid Prototyping

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