Publication
Better UX Writing: 3 Effective Strategies for a Seamless User Experience
https://www.toptal.com/designers/ux/ux-writing
Zain is available for hire
Hire ZainZain ul Abidin
Verified Expert in Design
Designer
Lahore, Punjab, Pakistan
Toptal member since January 31, 2023
Bio
Zain is a highly experienced senior product designer with a strong background in designing digital products for various domains and industries, including edtech, fintech, SaaS, blockchain, and social platforms. During his productive career, he has developed a deep understanding of product and design thinking through his work on over 100 products. Zain has also demonstrated his leadership skills by successfully leading design teams for products with over a million users.
Experience
- User Experience (UX) - 7 years
- Design Thinking - 7 years
- Product Design - 7 years
- User Interface (UI) - 7 years
- Design Sprints - 7 years
- Figma - 6 years
- Usability Testing - 6 years
- SaaS Design - 5 years
Portfolio
SaaS Product Design for IDWise
User InterviewsInterface DesignDesign for Manufacture & Assembly (DFMA)Consumer ResearchData-informed Visual DesignCustomer Portals+ 28 more
Work Experience
Visual Designer
2026 - PRESENT
Pet Assure Corp - Main
- Worked as a landing page designer and designed and implemented multiple landing pages.
- Worked with the team to improve conversion rates of the landing pages.
- Created multiple landing pages in Unbounce and managed conversion rates and improved layout design.
Technologies: Figma, Shopify, Unbounce, Shopify Plus, Market Research, Interactive Design
Visual Designer
2024 - 2026
Heartstrings Pet Hospice In-Home Euthanasia LLC
- Contributed to website layout redesign to improve conversion rate across multiple funnels.
- Designed 70+ landing pages with the newly set brand identity.
- Implemented the newly designed landing pages in WordPress using custom templates.
Technologies: WordPress, Web UX Design, Web Design, Claude, WCAG 3, Product Leadership, Ideation, Web Development, Product Prototyping, CMS, Compliance, Content Management, Visual Storytelling, Shopify Plus, Market Research, Interactive Design
WordPress Web Designer
2025 - 2025
Premier Sportscars Co.
- Redesigned the inventory browsing experience to make finding available vehicles intuitive and efficient, reducing cognitive load and helping users immediately locate cars by make, model, price, or features.
- Simplified key conversion flows (e.g., contact sales, vehicle inquiry, price quote requests) with clear CTAs and progressive disclosure, leading to a friction-reduced path from discovery to lead submission.
- Redesigned with a mobile-first approach to support the large percentage of users browsing car listings on phones, ensuring touch targets, image scaling, and menus are optimized across screens.
Technologies: Web Design, Webflow, WordPress, UI Design, Development, No-code Development, WordPress Themes, Wix, Facebook Promotion & Advertisement, Multilingual Design, Keyword Research, Shopify Theme, Mobile-first Design, Shopify Customizations, Figma, UI Design, Unbounce, Digital Marketing, eCommerce Marketing, Full-stack, Shopify Liquid, Multimedia Design, Subscription Processing, YouTube Marketing, Zoom, eCommerce Web Design, Consulting, Management Consulting, Executive Consulting, Education Technology (Edtech), Blog Design, WooCommerce, Claude, WCAG 3, Product Leadership, Ideation, Web Development, Product Prototyping, CMS, Compliance, Content Management, Visual Storytelling, Shopify Plus, Market Research, Interactive Design
Product Designer
2024 - 2025
Rattner Family Office LLC
- Identified and documented significant improvement insights. Utilized Figma to design Steven Rattner’s new website.
- Revamped the website’s visual appeal by incorporating contemporary color schemes and interactive elements.
- Developed the website utilizing WordPress and successfully migrated all existing data to the new platform. Implemented optimal search engine optimization (SEO) techniques to optimize the website’s performance.
Technologies: Web Design, News, Product Design, Editorials, Blogs, User Flows, Wireframing, Style Guides, Mockups, Web, WordPress, Professional Services, UX Design, UI Design, Media, Website Design, Interface Design, PDF, Website Audits, User Empathy, APIs, Flexbox, Form Design, Data-informed Visual Design, JavaScript, WordPress Customization, Optimizely, SEO Tools, Sales Presentations, Sports Websites, Framer, Adobe, Adobe Firefly, Development, No-code Development, WordPress Themes, Wix, Facebook Promotion & Advertisement, Multilingual Design, Keyword Research, Shopify Theme, Mobile-first Design, Shopify Customizations, Figma, UI Design, Unbounce, Digital Marketing, eCommerce Marketing, Full-stack, Shopify Liquid, Multimedia Design, Subscription Processing, YouTube Marketing, Zoom, eCommerce Web Design, Consulting, Management Consulting, Executive Consulting, Education Technology (Edtech), WooCommerce, Claude, WCAG 3, Product Leadership, Ideation, Web Development, Product Prototyping, CMS, Compliance, Content Management, Visual Storytelling, Market Research, Interactive Design
Web Designer (via Toptal)
2024 - 2024
Yerbaly
- Overhauled the website and introduced a refreshed brand identity tailored specifically for the launch of our energy drinks.
- Crafted dedicated shop pages showcasing the distinct benefits of each product while offering comprehensive product details.
- Created Lifestyle and About Us pages, refining the brand's narrative and ethos. Enhanced privacy policies and related documentation for compliance and user trust.
- Enhanced existing mockups and developed new designs to elevate the brand's visual identity and overall appeal.
- Constructed website pages on WordPress and seamlessly integrated the new designs to enhance user experience and brand cohesion.
Technologies: Web Design, WordPress, Visual Design, WordPress Design, UX Tools, Website Design, Interface Design, PDF, Website Audits, User Empathy, APIs, Flexbox, Form Design, Data-informed Visual Design, JavaScript, WordPress Customization, Optimizely, SEO Tools, Sales Presentations, Sports Websites, Shopify Design, Development, No-code Development, WordPress Themes, Wix, Facebook Promotion & Advertisement, Multilingual Design, Keyword Research, Shopify Theme, Mobile-first Design, Shopify Customizations, Figma, UI Design, Unbounce, Digital Marketing, eCommerce Marketing, Full-stack, Shopify Liquid, Multimedia Design, Subscription Processing, YouTube Marketing, Zoom, eCommerce Web Design, Consulting, Management Consulting, Executive Consulting, Education Technology (Edtech), WooCommerce, Claude, WCAG 3, Product Leadership, Ideation, Web Development, Product Prototyping, CMS, Compliance, Content Management, Visual Storytelling, Interactive Design
Product Designer via Toptal
2024 - 2024
Cala Design Pty Ltd
- Designed Lottie animations to guide users on how to use contactless payments.
- Built assets for the files according to the branding guidelines.
- Created animations in Figma and exported them to Lottie.
Technologies: Product Design, Mobile UX Design, Mobile UI Design, iOS, User Interface (UI), Android, Motion Design, Mobile App Design, Mobile Design, Mobile UI, Cross-platform UX, Business Technology, Hospitality, Webinars, Creative Tech, Lottie, Midjourney, Motion Graphics, Search Engines, Audits, Minimum Viable Product (MVP), Document Design, Digital Ad Design, Banner Ads, Sitemaps, WordPress Design, UX Tools, Website Design, Interface Design, PDF, Website Audits, User Empathy, APIs, Flexbox, Form Design, Data-informed Visual Design, JavaScript, WordPress Customization, SEO Tools, Sales Presentations, Development, No-code Development, WordPress Themes, Wix, Facebook Promotion & Advertisement, Multilingual Design, Mobile-first Design, Shopify Customizations, Figma, UI Design, Unbounce, Digital Marketing, eCommerce Marketing, Full-stack, Artificial Intelligence as a Service (AIaaS), Multimedia Design, Subscription Processing, Zoom, eCommerce Web Design, Consulting, Management Consulting, Executive Consulting, Education Technology (Edtech), Claude, WCAG 3, Product Leadership, Ideation, Web Development, Product Prototyping, CMS, Compliance, Visual Storytelling
Product Designer
2023 - 2024
Auto Inquiry, LLC
- Held design thinking workshops with the founders to lock the product's feature set.
- Established brand identity with gender-neutral colors to have a unique product standing among competitors.
- Crafted wireframes for the landing page and user flows for the product after detailed competitor research.
- Designed high-fidelity screens for the bot and prototypes to validate them with users.
- Created Lottie animations for the website to display the products' workflows to end users.
- Worked on social media branding and designed social media ads for brand launch and customer acquisition.
Technologies: Product Design, Landing Pages, Landing Page Design, Conversion, UX Tools, Website Design, Interface Design, PDF, Website Audits, User Empathy, APIs, Form Design, JavaScript, WordPress Customization, SEO Tools, Sales Presentations, Shopify Customizations, Figma, Unbounce, Digital Marketing, Full-stack, Zoom, Consulting, Management Consulting, Claude, Product Leadership, Ideation, Web Development, Product Prototyping, CMS, Visual Storytelling
Senior Product Designer
2021 - 2024
Online Freelance Talent Marketplace
- Implemented user retention and inbound conversion optimization strategies on the company's website, increasing the conversion rate from 2% to 9% and significantly improving user engagement and overall business performance.
- Directed design efforts for web and mobile applications on iOS and Android, managing research, testing, prototyping, and implementing new features and enhancements.
- Refreshed page layout designs and increased user retention and opt-in rate by 40%, significantly improving overall user engagement and conversion metrics.
- Discovered improvement points in the website's user experience to generate more traffic and have a higher lead conversion rate.
- Led the design and development of an applicant management system, optimizing internal processes for the supply team and creating significant efficiencies throughout the organization.
- Facilitated design sprints to uncover key insights, map out user journeys, develop wireframes, and produce high-fidelity designs that effectively addressed user needs and business objectives.
- Created a design system with extensive documentation for the product to ensure reusability and consistency throughout the design processes.
- Conducted extensive market research and benchmark analysis, leveraging tools such as SWOT analysis and UX analysis to gain a deep understanding of the competitive landscape and identify key opportunities for product innovation and improvement.
- Collaborated closely with stakeholders and the product team and leveraged my expertise in user experience design to translate complex business requirements into intuitive and engaging interactive experiences.
Technologies: Figma, Illustrator CC, Google Analytics, Hotjar, Mixpanel, Photoshop CC, Google Optimize, Google Search Console, Miro, User Journey Maps, Remote Usability Testing, Design Thinking, Guerilla Usability Testing, SaaS Design, User Flows, Mobile UI, UX Wireframes, User Experience (UX), Landing Page Optimization, User Behavior, User Interface (UI), User Interviews, MVP Design, User Experience Design, UI Design, Mobile Apps, Landing Page Design, Usability Testing, Scrum, Leadership, Stakeholder Mapping, Sprints, Research, Backlog Management, Backlog Grooming, Behavioral Design, Holistic UX Design, Web Design Strategy, Mobile, Mobile UX, Desktop App Design, App UX, Web UX, Workflow, Jira, Data-driven Design, Design Systems, User Research, UX Design, Agile Sprints, Information Architecture (IA), Validated User Research, Wireframing, User Testing, Accessible Design, Machine Learning, Artificial Intelligence (AI), Web App Design, Web App UI, Visual Design, Adobe CC, SaaS, B2B, Content Creation, Empathy Mapping, Google Design Sprints, Fintech, Data Analytics, Health IT, Mockups, Component Libraries, Interaction Design (IxD), Design Guidelines, UX Principles, UX Strategy, Graphic Design, Infographics, Visual Concepts, Conversion Rate Optimization (CRO), HubSpot, Design Strategy, Digital Design, Usability Guidelines, UIKit, SaaS Monitoring, Tablet UI, UX Documentation, Data-heavy Design, Mobile App UI, Android App Design, iOS App Design, User Journeys, UX Audits, Responsive Web Design (RWD), Marketplaces, Product Management, User Acceptance Testing (UAT), Educational Platform Design, Mobile UX Design, Mobile UI Design, Multivariate Testing, Design Ops, Design Leadership, Web App UX, UX Research, Dashboard Design, Android, Mobile First, Product Benchmarking, User Stories, Product Thinking, Creative Direction, Product Discovery, Qualitative Research, Quantitative Research, User Personas, Human-centered Design (HCD), Data Visualization, Lean Startups, Landing Pages, Design Sprints, Project Management, Product Design, Collaborative Design, Android UI Design, Web UX Design, Web UI Design, iOS UI Design, Product Vision, Crypto, Enterprise, Enterprise SaaS, iOS, Design Specifications, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps, Web Applications, eCommerce UI, eCommerce UX, Conversion Rate, Customer Research, Market Research, Mobile Web Design, Sketch, Mobile Design, Web Dashboards, System Design, Adobe Illustrator, Pitch Decks, Email Templates, Email Design, Discovery, Responsive Design, Lean UX, Interactive Prototypes, High-fidelity Prototypes, Competitive Analysis, Agile UX, Mood Boards, UI Branding, Style Guides, Best Practices in Design, Gamification, Product Strategy, Product Roadmaps, Annotated Wireframes, Marketing Design, Rapid Interactive Prototyping, Rapid Prototyping, Analytics, Startups, Instructional Design, Customer Experience, Web Design, Digital Project Management, Ideation Workshops, Web UI, Software as a Service (SaaS), Stakeholder Management, Responsive UI, CX Strategy, Workshops, Digital Transformation, Direct to Consumer (D2C), Iconography, Email Template Design, Pitch Books, Collaboration, Design Production, Pitch Presentations, Color Palettes, AI Design, Brand Strategy, Search Engine Optimization (SEO), Layout, Audience Targeting, UI Style Guides, Material UI, Professional Services, Consumer Products, Women's Health, Consumer Behavior, Healthcare, Adobe Photoshop, Microsoft PowerPoint, Package Design, Tone of Voice, Packaging, Product Packaging, Food & Beverage, Sports, Typography, Color Theory, Environmental Graphics, UX Branding, Intuitive UX Design, Events, Entertainment & Leisure, App UI, Squarespace, Banking & Finance, Brand Positioning, Small Business, Print Design, Production Management, Brand Identity, Service Blueprints, User Workflows, Use Cases, Fintech Design, Marketing Analytics, UX Prototyping, Heuristic Analysis, Transportation & Logistics, Banner Design, Label Design, Vector Graphics, Green Energy, Cybersecurity, Front-end Design, Brochure Design, Software Design, Brand Books, User-centered Design (UCD), Emotional Design, Social Media Management, Blogs, Newsletters, Security, IT Security, Visualization Design, Search Engine Marketing (SEM), Document Management, Blockchain, PowerPoint Templates, Visual Identity, Blog Posting, ChatGPT, Google Slides, Consulting, Blockchain & Cryptocurrency, Shopify, Advertising Technology (Adtech), Sitemaps, WordPress Design, EAGLE, UX Tools, Video Design, Salesforce, Website Design, Interface Design, PDF, Website Audits, User Empathy, Form Design, JavaScript, WordPress Customization, Sales Presentations, Shopify Customizations, Digital Marketing, Full-stack, Zoom, Consulting, Management Consulting, Claude, Ideation, Product Prototyping
Product Designer
2021 - 2021
IslamicFinder
- Drove the UX vision for the product with over 1,000,000 downloads on Google Play and App Store.
- Led the discovery of a new product, the Muslims app, from scratch, conducted user interviews, and mapped out a competitive landscape. Discovered high-value insights and converted these to features to add to the product.
- Fostered collaboration with brand and growth teams, contractors, and product managers. Closed the feedback loop while improving processes like design reviews, roadmap planning, and grooming. Elevated usability to world-class product aesthetics.
- Conducted the design sprints to discover usable insights for the product, delivered designs, and then conducted usability testing for design validation.
- Developed the best practices of UX design in collaboration with the product and design teams, delivering the best possible experience to the users.
- Improved key metrics such as user engagement time by 30 percent and reduced churn rate by 10 percent by improving the UX of the product.
- Designed new features, such as the moderation panel, allowing the content to be moderated throughout the platform based on user insights.
- Revamped the design to improve the product's overall usability and optimize metrics, leading to an overall 30 percent increase in average monthly active users.
- Contributed to the information architecture, user flows, and product design system, designing over 100 components.
- Organized and led remote stakeholder workshops. Collaborated with multiple globally distributed teams of designers, developers, and product owners.
Technologies: Figma, Illustrator CC, Hotjar, Mixpanel, Google Analytics, Miro, User Journey Maps, Remote Usability Testing, Design Thinking, Guerilla Usability Testing, SaaS Design, User Flows, Mobile UI, Google Optimize, UX Wireframes, User Experience (UX), Landing Page Optimization, User Behavior, User Interface (UI), User Interviews, MVP Design, User Experience Design, UI Design, Mobile Apps, Landing Page Design, Usability Testing, Scrum, Leadership, Stakeholder Mapping, Sprints, Research, Backlog Management, Backlog Grooming, Behavioral Design, Holistic UX Design, Web Design Strategy, Mobile, Mobile UX, Desktop App Design, App UX, Web UX, Workflow, Jira, Data-driven Design, Design Systems, User Research, UX Design, Agile Sprints, Information Architecture (IA), Validated User Research, Wireframing, User Testing, Accessible Design, Machine Learning, Artificial Intelligence (AI), Web App Design, Web App UI, Visual Design, Adobe CC, SaaS, B2B, Empathy Mapping, Google Design Sprints, Fintech, Data Analytics, Health IT, Mockups, Component Libraries, Design Guidelines, UX Principles, UX Strategy, Graphic Design, Infographics, Visual Concepts, Conversion Rate Optimization (CRO), HubSpot, Design Strategy, Digital Design, Usability Guidelines, UIKit, SaaS Monitoring, Tablet UI, UX Documentation, Data-heavy Design, Mobile App UI, Android App Design, iOS App Design, User Journeys, UX Audits, Responsive Web Design (RWD), Product Management, User Acceptance Testing (UAT), Educational Platform Design, Mobile UX Design, Mobile UI Design, Multivariate Testing, Design Ops, Design Leadership, Web App UX, UX Research, Dashboard Design, Android, Mobile First, Product Benchmarking, User Stories, Product Thinking, Creative Direction, Product Discovery, Qualitative Research, Quantitative Research, User Personas, Human-centered Design (HCD), Data Visualization, Lean Startups, Landing Pages, Design Sprints, Project Management, Product Design, Collaborative Design, Android UI Design, Web UX Design, Web UI Design, iOS UI Design, Product Vision, Enterprise, Enterprise SaaS, iOS, Design Specifications, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps, Web Applications, eCommerce UI, eCommerce UX, Conversion Rate, Customer Research, Market Research, Mobile Web Design, Sketch, Mobile Design, Web Dashboards, System Design, Adobe Illustrator, Pitch Decks, Email Templates, Email Design, Discovery, Responsive Design, Lean UX, Interactive Prototypes, High-fidelity Prototypes, Competitive Analysis, Agile UX, Mood Boards, UI Branding, Style Guides, Best Practices in Design, Gamification, Product Strategy, Product Roadmaps, Annotated Wireframes, Marketing Design, Rapid Interactive Prototyping, Rapid Prototyping, Analytics, Startups, Instructional Design, Customer Experience, Web Design, Digital Project Management, Ideation Workshops, Web UI, Software as a Service (SaaS), Stakeholder Management, Responsive UI, CX Strategy, Workshops, Digital Transformation, Direct to Consumer (D2C), Iconography, Email Template Design, Pitch Books, Design Production, Pitch Presentations, Color Palettes, Brand Guidelines, Search Engine Optimization (SEO), Layout, Audience Targeting, UI Style Guides, Material UI, Professional Services, Consumer Products, Women's Health, Consumer Behavior, Adobe Photoshop, Microsoft PowerPoint, Package Design, Tone of Voice, Packaging, Sports, Typography, Content Management Systems (CMS), Color Theory, Animation, Environmental Graphics, UX Branding, Intuitive UX Design, Business Intelligence (BI), Entertainment & Leisure, Social Networks, App UI, Squarespace, Banking & Finance, Brand Positioning, Merchandise, Small Business, Advertising, Print Design, Desktop, Software, Production Management, CAD, Brand Development, Brand Identity, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Fintech Design, UX Prototyping, Social Media Design, Banner Design, BigCommerce, Printing Materials, Cybersecurity, B2C Marketing, Marketing, Marketing Materials, Brand Books, User-centered Design (UCD), Accessibility, Edtech Design, E-learning, Workshop Facilitation, Emotional Design, Govtech, Logistics, Video Editing, Apps, Visualization Design, Apple, Search Engine Marketing (SEM), White Papers, PowerPoint Templates, Building & Construction, Onboarding, User Onboarding, Digital Brand Identity, Delivery, Maps, Internet of Things (IoT), Logo Design, Microsoft Word, Report Design, Cross-platform UX, Business Technology, Media, Blog Posting, Consulting, Minimum Viable Product (MVP), Portfolios, Content Marketing, Shopify, Document Design, Banner Ads, Alibre Design, Sitemaps, UX Tools, Website Design, Interface Design, PDF, Website Audits, User Empathy, Form Design, WordPress Customization, Right-to-Left (RTL) Scripts, Sales Presentations, Consulting
Product Designer
2020 - 2021
TechProBox
- Defined scope, plan, and design pitch collateral in collaboration with the CEO and operations team, with attention to visual design, copywriting, core value propositions, problem statements, and general formatting.
- Conducted discovery meetings with stakeholders to discover users' underserved needs and make the product strategy user-centered, leading to an overall 20 percent increase in customer lifetime value and net promoter score (NPS) metrics.
- Discovered key insights and conceptualized them to form features. Designed those features, which became the product's most used features after implementation.
- Performed UX breakdown of competitor's products to growth hack in-house product development.
- Developed in-house digital product design expertise for UX design based on human-computer interaction (HCI) principles and a data-driven design approach. Established a design team by onboarding and training product designers.
- Designed dashboards to provide reporting insights to the users. These new value-added features increased the active monthly users by up to 20%.
- Established a design system for the product, increasing the reusability of the design components and reducing the development efforts by 30%.
- Set a user feedback channel on Slack for design validations and remote usability tests for the product.
Technologies: Figma, Illustrator CC, Hotjar, Mixpanel, Miro, Usability Testing, User Journey Maps, Remote Usability Testing, Design Thinking, Guerilla Usability Testing, SaaS Design, User Flows, Mobile UI, Google Optimize, UX Wireframes, User Experience (UX), User Behavior, User Interface (UI), User Interviews, MVP Design, User Experience Design, UI Design, Mobile Apps, Landing Page Design, Scrum, Leadership, Stakeholder Mapping, Sprints, Research, Backlog Management, Backlog Grooming, Behavioral Design, Holistic UX Design, Web Design Strategy, Mobile, Mobile UX, Desktop App Design, App UX, Web UX, Jira, User Experience Strategy, Workflow, Data-driven Design, Design Systems, User Research, UX Design, Agile Sprints, Information Architecture (IA), Validated User Research, Wireframing, User Testing, Accessible Design, Machine Learning, Artificial Intelligence (AI), Web App Design, Web App UI, Visual Design, Adobe CC, SaaS, B2B, Empathy Mapping, Google Design Sprints, Fintech, Data Analytics, Health IT, Mockups, Component Libraries, Interaction Design (IxD), Design Guidelines, UX Principles, UX Strategy, Graphic Design, Infographics, Visual Concepts, Conversion Rate Optimization (CRO), HubSpot, Design Strategy, Digital Design, Usability Guidelines, UIKit, SaaS Monitoring, Tablet UI, UX Documentation, Data-heavy Design, Mobile App UI, Android App Design, iOS App Design, User Journeys, UX Audits, Responsive Web Design (RWD), Product Management, User Acceptance Testing (UAT), Educational Platform Design, Mobile UX Design, Mobile UI Design, Multivariate Testing, Design Ops, Design Leadership, Web App UX, UX Research, Dashboard Design, Android, Mobile First, Product Benchmarking, User Stories, Product Thinking, Creative Direction, Product Discovery, Qualitative Research, Quantitative Research, User Personas, Human-centered Design (HCD), Data Visualization, Lean Startups, Landing Pages, Design Sprints, Project Management, Product Design, Collaborative Design, Android UI Design, Web UX Design, Web UI Design, iOS UI Design, Product Vision, Enterprise, Enterprise SaaS, iOS, Design Specifications, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps, Web Applications, eCommerce UI, eCommerce UX, Conversion Rate, Customer Research, Market Research, Mobile Web Design, Sketch, Mobile Design, Web Dashboards, System Design, Adobe Illustrator, Pitch Decks, Email Design, Discovery, Responsive Design, Lean UX, Interactive Prototypes, High-fidelity Prototypes, Competitive Analysis, Agile UX, Mood Boards, UI Branding, Style Guides, Best Practices in Design, Gamification, Product Strategy, Product Roadmaps, Annotated Wireframes, Marketing Design, Rapid Interactive Prototyping, Rapid Prototyping, Analytics, Startups, Instructional Design, Customer Experience, Web Design, Digital Project Management, Ideation Workshops, Web UI, Software as a Service (SaaS), Stakeholder Management, Responsive UI, CX Strategy, Workshops, Digital Transformation, Direct to Consumer (D2C), Iconography, Email Template Design, Pitch Books, Design Production, Pitch Presentations, Color Palettes, Brand Guidelines, Search Engine Optimization (SEO), Journey Mapping, Layout, Audience Targeting, Material UI, Professional Services, Consumer Products, Women's Health, Consumer Behavior, Healthcare, Adobe Photoshop, Microsoft PowerPoint, Investments, Package Design, Tone of Voice, Product Packaging, Food & Beverage, Sports, Typography, Content Management Systems (CMS), Color Theory, Animation, Environmental Graphics, UX Branding, Intuitive UX Design, Business Intelligence (BI), Events, Entertainment & Leisure, App UI, Squarespace, Banking & Finance, Brand Positioning, Merchandise, Small Business, Advertising, Agriculture, Print Design, Desktop, Production Management, Brand Development, Brand Identity, User Workflows, Use Case Analysis, Design Consultation, Fintech Design, Marketing Analytics, Social Media Design, Heuristic Analysis, Transportation & Logistics, Logo Design, Banner Design, Label Design, Vector Graphics, BigCommerce, Digital Advertising, B2C Marketing, Front-end Design, Art, Marketing Materials, Software Design, Edtech Design, E-learning, Emotional Design, Social Media Management, Video Editing, Photoshop 7, Board Games, Security, Apple, Search Engine Marketing (SEM), Document Management, White Papers, Blockchain, Onboarding, Visual Identity, Internet of Things (IoT), Report Design, Cross-platform UX, Business Technology, Hospitality, Webinars, ChatGPT, Google Slides, Consulting, Search Engines, Audits, Minimum Viable Product (MVP), Blockchain & Cryptocurrency, Digital Ad Design, Sitemaps, UX Tools, Website Design, Interface Design, PDF, Website Audits, User Empathy, Form Design, Right-to-Left (RTL) Scripts, Consulting
Product Designer
2017 - 2020
Noerric Technologies
- Defined product roadmaps based on hypothesizing, learning, building, and measuring feedback loops. Implemented Lean product development framework.
- Discovered improvement points regarding the user experience of the products to generate more traffic and get the website ranked better in the Google search algorithm.
- Created wireframes, developed user flows, and delivered high-fidelity designs.
- Designed mobile and web app interfaces and developed interactions to deliver the best experiences.
- Cooperated with international clients on UI components of new products.
- Collaborated with IBM to raise a $120,000 grant and get technical consultation to improve product performance.
- Engaged industrial design consultants to devise the right solution for the product's internal assembly and create a shock-absorbing damper to keep the cameras safe throughout the impact.
- Raised $100,000 in the equity offering round, uplifting the organization to a million-dollar evaluation. Developed a go-to-market strategy to create brand awareness and devised effective marketing strategies to generate leads.
Technologies: Figma, User Journey Maps, Remote Usability Testing, Design Thinking, Guerilla Usability Testing, User Flows, Mobile UI, UX Wireframes, User Experience (UX), User Behavior, User Interface (UI), User Interviews, MVP Design, User Experience Design, Usability Testing, Scrum, Leadership, Stakeholder Mapping, Sprints, Research, Backlog Management, Backlog Grooming, Behavioral Design, Holistic UX Design, Miro, Web Design Strategy, Mobile, Mobile UX, Desktop App Design, App UX, Web UX, Workflow, Jira, Data-driven Design, Design Systems, User Research, UX Design, Agile Sprints, Information Architecture (IA), Validated User Research, Wireframing, User Testing, Accessible Design, Machine Learning, Artificial Intelligence (AI), Web App Design, Web App UI, Visual Design, Adobe CC, SaaS, B2B, Empathy Mapping, Google Design Sprints, Fintech, Data Analytics, Health IT, Mockups, Component Libraries, Interaction Design (IxD), Design Guidelines, UX Principles, UX Strategy, Graphic Design, Infographics, Visual Concepts, Conversion Rate Optimization (CRO), HubSpot, Design Strategy, Digital Design, Usability Guidelines, UIKit, SaaS Monitoring, Tablet UI, UX Documentation, Data-heavy Design, Mobile App UI, Android App Design, iOS App Design, User Journeys, UX Audits, Responsive Web Design (RWD), Product Management, User Acceptance Testing (UAT), Educational Platform Design, Mobile UX Design, Mobile UI Design, Multivariate Testing, Design Ops, Web App UX, UX Research, Dashboard Design, Android, Mobile First, Product Benchmarking, User Stories, Product Thinking, Creative Direction, Product Discovery, Qualitative Research, Quantitative Research, User Personas, Human-centered Design (HCD), Data Visualization, Lean Startups, Landing Pages, Design Sprints, Project Management, Product Design, Collaborative Design, Android UI Design, Web UX Design, Web UI Design, iOS UI Design, Product Vision, Enterprise, Enterprise SaaS, iOS, Design Specifications, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps, Web Applications, eCommerce UI, eCommerce UX, Conversion Rate, Customer Research, Market Research, Mobile Web Design, Sketch, Mobile Design, Web Dashboards, System Design, Adobe Illustrator, Pitch Decks, Discovery, Responsive Design, Lean UX, Interactive Prototypes, High-fidelity Prototypes, Competitive Analysis, Agile UX, Mood Boards, UI Branding, Style Guides, Best Practices in Design, Gamification, Product Strategy, Product Roadmaps, Annotated Wireframes, Marketing Design, Rapid Interactive Prototyping, Rapid Prototyping, Analytics, Startups, Instructional Design, Customer Experience, Web Design, Digital Project Management, Ideation Workshops, Web UI, Software as a Service (SaaS), Stakeholder Management, Responsive UI, CX Strategy, Workshops, Digital Transformation, Direct to Consumer (D2C), Iconography, Email Template Design, Pitch Books, Pitch Presentations, Color Palettes, Brand Guidelines, Audience Targeting, Material UI, Professional Services, Healthcare, Investments, Tone of Voice, Product Packaging, Typography, Content Management Systems (CMS), Color Theory, Animation, Environmental Graphics, UX Branding, Intuitive UX Design, Business Intelligence (BI), Events, Social Networks, App UI, Merchandise, Print Design, Software, CAD, Brand Development, Use Cases, Design Consultation, Marketing Analytics, UX Prototyping, Heuristic Analysis, Logo Design, Landing Page Design, Responsive Email Templates, Printing Materials, B2C Marketing, Brochure Design, Marketing Materials, Brand Books, User-centered Design (UCD), Accessibility, Edtech Design, Workshop Facilitation, Govtech, Logistics, Board Games, Director, Apps, Information Technology, Document Management, White Papers, PowerPoint Templates, Building & Construction, User Onboarding, Digital Brand Identity, Delivery, Maps, Microsoft Word, Cross-platform UX, Business Technology, Hospitality, Media, Adobe InDesign, Blog Posting, Creative Tech, Minimum Viable Product (MVP), Portfolios, Blockchain & Cryptocurrency, Content Marketing, Alibre Design, Sitemaps, UX Tools, Website Design, Interface Design, PDF, Website Audits, User Empathy, Right-to-Left (RTL) Scripts, Consulting
Experience
Education
2015 - 2019
Bachelor's Degree in Electrical Engineering
National University of Sciences and Technology - Islamabad, Pakistan
Certifications
SEPTEMBER 2021 - PRESENT
Foundations of Project Management
JULY 2021 - PRESENT
Product Analytics Certification
Mixpanel
Skills
Tools
Google Analytics, Google Optimize, Miro, Jira, Adobe CC, Adobe Illustrator, Sketch, Apple Keynote, Adobe Experience Design (XD), Adobe Creative Suite, Adobe Photoshop, Microsoft PowerPoint, Microsoft Word, Adobe InDesign, Google Slides, Canva, UX Tools, Figma Prototyping, Optimizely, Adobe, Adobe Firefly, Wix, Zoom, Claude, Shopify Plus, Zeplin, Confluence, CAD, Photoshop 7, Alibre Design, Illustrator CC, Hotjar, Photoshop CC, EAGLE
Languages
Visual Design Language, JavaScript, HTML, CSS
Platforms
Figma, iOS, Mobile, Android, Web, WordPress, Webflow, Desktop, Shopify, WooCommerce, BigCommerce, Director, Apple, Mixpanel, Salesforce
Industry Expertise
Real Estate, Luxury Goods, Professional Services, Consumer Products, Sports, Events, Entertainment & Leisure, Banking & Finance, Cybersecurity, Marketing, Retail & Wholesale, Logistics, Social Networking, Building & Construction, Hospitality, Creative Tech, Product Ideation, Healthcare, Investments, Food & Beverage, Advertising, Information Technology, Media
Other
Google Search Console, Usability Testing, User Behavior, User Interface (UI), User Interviews, MVP Design, UX Wireframes, User Experience (UX), User Experience Design, UI Design, Mobile Apps, Mobile UI, User Flows, SaaS Design, Landing Page Design, Landing Page Optimization, Product Design, Design Thinking, User Journey Maps, Agile, Stakeholder Mapping, Sprints, Research, Design Sprints, B2B, Behavioral Design, Content Creation, Dashboards, Data Matching, Empathy Mapping, Google Design Sprints, Fintech, Data Analytics, Health IT, Collaborative Design, Holistic UX Design, Usability Guidelines, UIKit, SaaS Monitoring, Tablet UI, UX Documentation, Web Design Strategy, Data-heavy Design, Mobile UX, Mobile App UI, Android App Design, iOS App Design, B2B2C, Desktop App Design, App UX, Web UX, Workflow, Design Systems, User Research, UX Design, Agile Sprints, Validated User Research, Information Architecture (IA), Wireframing, User Testing, Accessible Design, Web App Design, Web App UI, Visual Design, SaaS, Mockups, Component Libraries, Interaction Design (IxD), Design Guidelines, Prototyping, UX Principles, UX Strategy, Graphic Design, Infographics, Web Design, A/B Testing, Unbounce, Multivariate Testing, Design Ops, Design Leadership, Web App UX, UX Research, Mobile App Design, Conversion Rate Optimization (CRO), Design Strategy, Collateral Design, Mobile UI Design, Mobile UX Design, Educational Platform Design, User Acceptance Testing (UAT), Product Management, Marketplaces, Responsive Web Design (RWD), UX Audits, User Journeys, Dashboard Design, Landing Pages, Lean Startups, Data Visualization, Human-centered Design (HCD), User Personas, Quantitative Research, Qualitative Research, Product Discovery, Creative Direction, Product Thinking, User Stories, Product Benchmarking, Mobile First, iOS UI Design, Android UI Design, Web UX Design, Web UI Design, Product Vision, Mobile Prototypes, Websites, User Validation, Enterprise SaaS, Enterprise Design, eCommerce, Enterprise, Design Specifications, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps, Web Applications, eCommerce UI, eCommerce UX, Conversion Rate, Best Practices in Design, Gamification, Product Strategy, Product Roadmaps, Annotated Wireframes, Marketing Design, Rapid Interactive Prototyping, Rapid Prototyping, Style Guides, UI Branding, Mood Boards, Agile UX, Competitive Analysis, High-fidelity Prototypes, Interactive Prototypes, Lean UX, Responsive Design, Discovery, Email Design, Email Templates, Pitch Decks, System Design, Web Dashboards, Mobile Design, Mobile Web Design, Market Research, Customer Research, Analytics, Usability Heuristics, Customer Experience, Social Media Apps, eCommerce Design, UI Components, Digital Project Management, User Workshops, Design Workshops, Ideation Workshops, Layout Design, Minimalism, Website Redesign, User Engagement, Web UI, Storytelling, Product Pages, Customer Journey, Scroll Animations, UI Motion, Motion Design, Presentation Design, Software as a Service (SaaS), Stakeholder Management, Branding, Native Mobile Apps, Responsive UI, Business to Business to Consumer (B2B2C), Design Principles, Design Thinking Facilitation, Chatbot Conversation Design, Elementor, Illustration, Brand Design, Logo Design, Color Schemes, CX Strategy, Workshops, Presentations, Digital Transformation, Direct to Consumer (D2C), Stakeholder Interviews, Checkout, Iconography, PowerPoint Design, Roku, App Design, Email Template Design, Funnel Optimization, Front-end, Business Requirements, Pitch Books, Visual Assets, Proof of Concept (POC), Product Conceptualization, UI Prototyping, Messaging, Content Strategy, SEO Content, Web Content, Writing & Editing, SEO Audits, Content Writing, Design Libraries, Conversion, Social Media, Technical Writing, UX Writing, UX Workshops, Discovery Workshops, Collaboration, Onboarding, Chatbots, Loyalty Programs, Loyalty Applications, Ad Design, Ads, Marketplace Design, Design Production, Web Layout, Copywriting, Google SEO, Atomic Design, UI Audits, Design Documentation, Digital Product Design, Psychology, Human-computer Interaction (HCI), UX Leadership, Pitch Presentations, Color Palettes, Usability, Low-fidelity Prototypes, iPad, Remote User Testing, Service Design, Documentation, Key Performance Indicators (KPIs), Process Design, Communication, Communication Strategy, Case Studies, Corporate Websites, CRM Design, UX Assessment, Design Reviews, Brand Strategy, Brand Guidelines, Search Engine Optimization (SEO), Journey Mapping, Layout, Audience Targeting, Copyright, UI Style Guides, Material UI, Package Design, Tone of Voice, Product Packaging, Typography, Content Management Systems (CMS), Color Theory, Environmental Graphics, UX Branding, Intuitive UX Design, Social Networks, App UI, Squarespace, Brand Positioning, Small Business, Print Design, Software, Production Management, Brand Development, Brand Identity, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Marketing Analytics, UX Prototyping, Social Media Design, Banner Design, Vector Graphics, Responsive Email Templates, LinkedIn Ads, Printing Materials, Digital Advertising, B2C Marketing, Brand Logos, Brochure Design, Art, Marketing Materials, Software Design, Design, Brand Books, User-centered Design (UCD), Accessibility, Edtech Design, E-learning, Art Direction, Ad Campaigns, Emotional Design, Govtech, Social Media Management, Video Editing, Blogs, Apps, Visualization Design, Search Engine Marketing (SEM), Document Management, White Papers, Blockchain, PowerPoint Templates, User Onboarding, Digital Brand Identity, Visual Identity, Delivery, Maps, Heuristic Evaluation, Report Design, Cross-platform UX, Business Technology, P2P, Photography, Blog Posting, Webinars, ChatGPT, Competitor Analysis & Profiling, Consulting, White Label Design, POS, Audits, Minimum Viable Product (MVP), Company Portfolio Design, Portfolios, PDF Design, Blockchain & Cryptocurrency, Content Marketing, Blogging, Social Media Content, Document Design, Management Consulting, Digital Ad Design, Banner Ads, User Empathy, Feature Analysis, Sitemaps, Enterprise Resource Planning (ERP), WordPress Design, Website Design, Interface Design, PDF, Pixel Perfect, Website Audits, Product Ownership, APIs, Form Design, Design for Manufacture & Assembly (DFMA), Consumer Research, Data-informed Visual Design, Customer Portals, Questionnaires, Analytical Dashboards, Ebook Design, WordPress Customization, GeneratePress, SaaS UX Consulting, Right-to-Left (RTL) Scripts, SEO Tools, Detail-oriented, Localization, Print Layout, Sales Presentations, Elementor Pro, Luxury Retail, Luxury, Desktop Web Design, Heat Maps, Pitch Deck Design, Sports Websites, Framer, Shopify Design, Development, No-code Development, WordPress Themes, Tailwind UI, Advertisement Design, Facebook Promotion & Advertisement, Multilingual Design, 2D Motion Graphics, Keyword Research, Shopify Theme, Mobile-first Design, Shopify Customizations, Figma, Landing Page Design, UI Design, Unbounce, Visual Design, Digital Marketing, eCommerce Marketing, Full-stack, Artificial Intelligence as a Service (AIaaS), Shopify Liquid, Multimedia Design, Subscription Processing, YouTube Marketing, eCommerce Web Design, Artificial Intelligence (AI), Consulting, Management Consulting, Blog Design, Rebranding, WCAG 3, Functional Testing, HIPAA Compliance, Agentic AI, Product Leadership, Brainstorming, Ideation, Web Development, Product Prototyping, CMS, Content Management, Visual Storytelling, Interactive Design, Remote Usability Testing, Guerilla Usability Testing, Scrum, Feature Prioritization, Backlog Management, Backlog Grooming, B2C, Startups, Statistics, Artificial Intelligence (AI), Visual Concepts, Digital Design, Point of Sale, Crypto, Instructional Design, Personas, Metaverse, Web3, Cryptocurrency, Presentation Boards, AI Design, Women's Health, Consumer Behavior, Packaging, Animation, Business Intelligence (BI), Merchandise, Agriculture, Fintech Design, Heuristic Analysis, Naming, Video Games, Label Design, Green Energy, Climate Change, Workshop Facilitation, Icon Design, Newsletters, Incident Management, Security, IT Security, Lottie, Midjourney, Motion Graphics, Search Engines, Editorials, News, Advertising Technology (Adtech), Flexbox, Education Technology (Edtech), Compliance, VWO, Project Management, Leadership, Complex Problem Solving, Creative Problem Solving, Integrated Communication Systems, Software Development Management, User Experience Strategy, Data-driven Design, Machine Learning, HubSpot, Arabic Typography, Learning Management Systems (LMS), Transportation & Logistics, Cross-functional Collaboration, Meetings, Extensions, Data Transcription, Notes, Mapping, Charts, Artificial Intelligence Product Manager, Mind Maps, Web Security, Front-end Design, Board Games, Internet of Things (IoT), Design Management, Design Project Management, Component Design, Piping Design, Touchpoint Analysis, Video Design, Executive Consulting
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