Zain ul Abidin, Designer in Lahore, Punjab, Pakistan
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Zain ul Abidin

Verified Expert  in Design

Designer

Location
Lahore, Punjab, Pakistan
Toptal Member Since
January 31, 2023

Zain is a highly experienced senior product designer with a strong background in designing digital products for various domains and industries, including edtech, fintech, SaaS, blockchain, and social platforms. During his productive career, he has developed a deep understanding of product and design thinking through his work on over 100 products. Zain has also demonstrated his leadership skills by successfully leading design teams for products with over a million users.

Portfolio

Work Experience

Senior Product Designer

2021 - PRESENT
Online Freelance Talent Marketplace
  • Implemented user retention and inbound conversion optimization strategies on the company's website, increasing the conversion rate from 2% to 9% and significantly improving user engagement and overall business performance.
  • Directed design efforts for web and mobile applications on iOS and Android, managing research, testing, prototyping, and implementing new features and enhancements.
  • Refreshed page layout designs and increased user retention and opt-in rate by 40%, significantly improving overall user engagement and conversion metrics.
  • Discovered improvement points in the website's user experience to generate more traffic and have a higher lead conversion rate.
  • Led the design and development of an applicant management system, optimizing internal processes for the supply team and creating significant efficiencies throughout the organization.
  • Facilitated design sprints to uncover key insights, map out user journeys, develop wireframes, and produce high-fidelity designs that effectively addressed user needs and business objectives.
  • Created a design system with extensive documentation for the product to ensure reusability and consistency throughout the design processes.
  • Conducted extensive market research and benchmark analysis, leveraging tools such as SWOT analysis and UX analysis to gain a deep understanding of the competitive landscape and identify key opportunities for product innovation and improvement.
  • Collaborated closely with stakeholders and the product team and leveraged my expertise in user experience design to translate complex business requirements into intuitive and engaging interactive experiences.
Technologies: Figma, Illustrator CC, Google Analytics, Hotjar, Mixpanel, Photoshop CC, Google Optimize, Google Search Console, Miro, User Journey Maps, Remote Usability Testing, Design Thinking, Guerilla Usability Testing, SaaS Design, User Flows, Mobile UI, UX Wireframes, User Experience (UX), Landing Page Optimization, User Behavior, User Interface (UI), User Interviews, MVP Design, User Experience Design, UI Design, Mobile Apps, Landing Page Design, Usability Testing, Scrum, Leadership, Stakeholder Mapping, Sprints, Research, Backlog Management, Backlog Grooming, Behavioral Design, Holistic UX Design, Web Design Strategy, Mobile, Mobile UX, Desktop App Design, App UX, Web UX, Workflow, Jira, Data-driven Design, Design Systems, User Research, UX Design, Agile Sprints, Information Architecture (IA), Validated User Research, Wireframing, User Testing, Accessible Design, Machine Learning, Artificial Intelligence (AI), Web App Design, Web App UI, Visual Design, Adobe CC, SaaS, B2B, Content Creation, Empathy Mapping, Google Design Sprints, Fintech, Data Analytics, Health IT, Mockups, Component Libraries, Interaction Design (IxD), Design Guidelines, UX Principles, UX Strategy, Graphic Design, Infographics, Visual Concepts, Conversion Rate Optimization (CRO), HubSpot, Design Strategy, Digital Design, Usability Guidelines, UIKit, SaaS Monitoring, Tablet UI, UX Documentation, Data-heavy Design, Mobile App UI, Android App Design, iOS App Design, User Journeys, UX Audits, Responsive Web Design (RWD), Marketplaces, Product Management, User Acceptance Testing (UAT), Educational Platform Design, Mobile UX Design, Mobile UI Design, Multivariate Testing, Design Ops, Design Leadership, Web App UX, UX Research, Dashboard Design, Android, Mobile First, Product Benchmarking, User Stories, Product Thinking, Creative Direction, Product Discovery, Qualitative Research, Quantitative Research, User Personas, Human-centered Design (HCD), Data Visualization, Lean Startups, Landing Pages, Design Sprints, Project Management, Product Design, Collaborative Design, Android UI Design, Web UX Design, Web UI Design, iOS UI Design, Product Vision, Crypto, Enterprise, Enterprise SaaS, iOS, Design Specifications, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps, Web Applications, eCommerce UI, eCommerce UX, Conversion Rate, Customer Research, Market Research, Mobile Web Design, Sketch, Mobile Design, Web Dashboards, System Design, Adobe Illustrator, Pitch Decks, Email Templates, Email Design, Discovery, Responsive Design, Lean UX, Interactive Prototypes, High-fidelity Prototypes, Competitive Analysis, Agile UX, Mood Board, UI Branding, Style Guides, Best Practices in Design, Gamification, Product Strategy, Product Roadmaps, Annotated Wireframes, Marketing Design, Rapid Interactive Prototyping, Rapid Prototyping, Analytics, Startups, Instructional Design, Customer Experience, Web Design, Digital Project Management, Ideation Workshops, Web UI, Software as a Service (SaaS), Stakeholder Management, Responsive UI, CX Strategy, Workshops, Digital Transformation, Direct to Consumer (D2C), Iconography, Email Template Design, Pitch Books, Collaboration, Design Production, Pitch Presentations, Color Palettes, AI Design, Brand Strategy, Search Engine Optimization (SEO), Layout, Audience Targeting, UI Style Guides, Material UI, Professional Services, Consumer Products, Women's Health, Consumer Behavior, Healthcare, Adobe Photoshop, Microsoft PowerPoint, Package Design, Tone of Voice, Packaging, Product Packaging, Food & Beverage, Sports, Typography, Color Theory, Environmental Graphics, UX Branding, Intuitive UX Design, Events, Entertainment & Leisure, App UI, Squarespace, Banking & Finance, Brand Positioning, Small Business, Print Design, Production Management, Brand Identity, Service Blueprints, User Workflows, Use Cases, Fintech Design, Marketing Analytics, UX Prototyping, Heuristic Analysis, Transportation & Logistics, Landing Page Designer, Banner Design, Label Design, Vector Graphics, Green Energy, Cybersecurity, Front-end Design, Brochure Design, Software Design, Brand Books, User-centered Design (UCD), Emotional Design, Social Media Management, Blogs, Newsletters, Security, IT Security, Visualization Design, Search Engine Marketing (SEM), Document Management, Blockchain, PowerPoint Templates

Product Designer

2021 - 2021
IslamicFinder
  • Drove the UX vision for the product with over 1,000,000 downloads on Google Play and App Store.
  • Led the discovery of a new product, the Muslims app, from scratch, conducted user interviews, and mapped out a competitive landscape. Discovered high-value insights and converted these to features to add to the product.
  • Fostered collaboration with brand and growth teams, contractors, and product managers. Closed the feedback loop while improving processes like design reviews, roadmap planning, and grooming. Elevated usability to world-class product aesthetics.
  • Conducted the design sprints to discover usable insights for the product, delivered designs, and then conducted usability testing for design validation.
  • Developed the best practices of UX design in collaboration with the product and design teams, delivering the best possible experience to the users.
  • Improved key metrics such as user engagement time by 30 percent and reduced churn rate by 10 percent by improving the UX of the product.
  • Designed new features, such as the moderation panel, allowing the content to be moderated throughout the platform based on user insights.
  • Revamped the design to improve the product's overall usability and optimize metrics, leading to an overall 30 percent increase in average monthly active users.
  • Contributed to the information architecture, user flows, and product design system, designing over 100 components.
  • Organized and led remote stakeholder workshops. Collaborated with multiple globally distributed teams of designers, developers, and product owners.
Technologies: Figma, Illustrator CC, Hotjar, Mixpanel, Google Analytics, Miro, User Journey Maps, Remote Usability Testing, Design Thinking, Guerilla Usability Testing, SaaS Design, User Flows, Mobile UI, Google Optimize, UX Wireframes, User Experience (UX), Landing Page Optimization, User Behavior, User Interface (UI), User Interviews, MVP Design, User Experience Design, UI Design, Mobile Apps, Landing Page Design, Usability Testing, Scrum, Leadership, Stakeholder Mapping, Sprints, Research, Backlog Management, Backlog Grooming, Behavioral Design, Holistic UX Design, Web Design Strategy, Mobile, Mobile UX, Desktop App Design, App UX, Web UX, Workflow, Jira, Data-driven Design, Design Systems, User Research, UX Design, Agile Sprints, Information Architecture (IA), Validated User Research, Wireframing, User Testing, Accessible Design, Machine Learning, Artificial Intelligence (AI), Web App Design, Web App UI, Visual Design, Adobe CC, SaaS, B2B, Empathy Mapping, Google Design Sprints, Fintech, Data Analytics, Health IT, Mockups, Component Libraries, Design Guidelines, UX Principles, UX Strategy, Graphic Design, Infographics, Visual Concepts, Conversion Rate Optimization (CRO), HubSpot, Design Strategy, Digital Design, Usability Guidelines, UIKit, SaaS Monitoring, Tablet UI, UX Documentation, Data-heavy Design, Mobile App UI, Android App Design, iOS App Design, User Journeys, UX Audits, Responsive Web Design (RWD), Product Management, User Acceptance Testing (UAT), Educational Platform Design, Mobile UX Design, Mobile UI Design, Multivariate Testing, Design Ops, Design Leadership, Web App UX, UX Research, Dashboard Design, Android, Mobile First, Product Benchmarking, User Stories, Product Thinking, Creative Direction, Product Discovery, Qualitative Research, Quantitative Research, User Personas, Human-centered Design (HCD), Data Visualization, Lean Startups, Landing Pages, Design Sprints, Project Management, Product Design, Collaborative Design, Android UI Design, Web UX Design, Web UI Design, iOS UI Design, Product Vision, Enterprise, Enterprise SaaS, iOS, Design Specifications, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps, Web Applications, eCommerce UI, eCommerce UX, Conversion Rate, Customer Research, Market Research, Mobile Web Design, Sketch, Mobile Design, Web Dashboards, System Design, Adobe Illustrator, Pitch Decks, Email Templates, Email Design, Discovery, Responsive Design, Lean UX, Interactive Prototypes, High-fidelity Prototypes, Competitive Analysis, Agile UX, Mood Board, UI Branding, Style Guides, Best Practices in Design, Gamification, Product Strategy, Product Roadmaps, Annotated Wireframes, Marketing Design, Rapid Interactive Prototyping, Rapid Prototyping, Analytics, Startups, Instructional Design, Customer Experience, Web Design, Digital Project Management, Ideation Workshops, Web UI, Software as a Service (SaaS), Stakeholder Management, Responsive UI, CX Strategy, Workshops, Digital Transformation, Direct to Consumer (D2C), Iconography, Email Template Design, Pitch Books, Design Production, Pitch Presentations, Color Palettes, Brand Guidelines, Search Engine Optimization (SEO), Layout, Audience Targeting, UI Style Guides, Material UI, Professional Services, Consumer Products, Women's Health, Consumer Behavior, Adobe Photoshop, Microsoft PowerPoint, Package Design, Tone of Voice, Packaging, Sports, Typography, Content Management Systems (CMS), Color Theory, Animation, Environmental Graphics, UX Branding, Intuitive UX Design, Business Intelligence (BI), Entertainment & Leisure, Social Networks, App UI, Squarespace, Banking & Finance, Brand Positioning, Merchandise, Small Business, Advertising, Print Design, Desktop, Software, Production Management, CAD, Brand Development, Brand Identity, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Fintech Design, UX Prototyping, Social Media Design, Landing Page Designer, Banner Design, BigCommerce, Printing Materials, Cybersecurity, B2C Marketing, Marketing, Marketing Materials, Brand Books, User-centered Design (UCD), Accessibility, Edtech, E-learning, Workshop Facilitation, Emotional Design, Govtech, Logistics, Video Editing, Apps, Visualization Design, Apple, Search Engine Marketing (SEM), White Papers, PowerPoint Templates, Building & Construction

Product Designer

2020 - 2021
TechProBox
  • Defined scope, plan, and design pitch collateral in collaboration with the CEO and operations team, with attention to visual design, copywriting, core value propositions, problem statements, and general formatting.
  • Conducted discovery meetings with stakeholders to discover users' underserved needs and make the product strategy user-centered, leading to an overall 20 percent increase in customer lifetime value and net promoter score (NPS) metrics.
  • Discovered key insights and conceptualized them to form features. Designed those features, which became the product's most used features after implementation.
  • Performed UX breakdown of competitor's products to growth hack in-house product development.
  • Developed in-house digital product design expertise for UX design based on human-computer interaction (HCI) principles and a data-driven design approach. Established a design team by onboarding and training product designers.
  • Designed dashboards to provide reporting insights to the users. These new value-added features increased the active monthly users by up to 20%.
  • Established a design system for the product, increasing the reusability of the design components and reducing the development efforts by 30%.
  • Set a user feedback channel on Slack for design validations and remote usability tests for the product.
Technologies: Figma, Illustrator CC, Hotjar, Mixpanel, Miro, Usability Testing, User Journey Maps, Remote Usability Testing, Design Thinking, Guerilla Usability Testing, SaaS Design, User Flows, Mobile UI, Google Optimize, UX Wireframes, User Experience (UX), User Behavior, User Interface (UI), User Interviews, MVP Design, User Experience Design, UI Design, Mobile Apps, Landing Page Design, Scrum, Leadership, Stakeholder Mapping, Sprints, Research, Backlog Management, Backlog Grooming, Behavioral Design, Holistic UX Design, Web Design Strategy, Mobile, Mobile UX, Desktop App Design, App UX, Web UX, Jira, User Experience Strategy, Workflow, Data-driven Design, Design Systems, User Research, UX Design, Agile Sprints, Information Architecture (IA), Validated User Research, Wireframing, User Testing, Accessible Design, Machine Learning, Artificial Intelligence (AI), Web App Design, Web App UI, Visual Design, Adobe CC, SaaS, B2B, Empathy Mapping, Google Design Sprints, Fintech, Data Analytics, Health IT, Mockups, Component Libraries, Interaction Design (IxD), Design Guidelines, UX Principles, UX Strategy, Graphic Design, Infographics, Visual Concepts, Conversion Rate Optimization (CRO), HubSpot, Design Strategy, Digital Design, Usability Guidelines, UIKit, SaaS Monitoring, Tablet UI, UX Documentation, Data-heavy Design, Mobile App UI, Android App Design, iOS App Design, User Journeys, UX Audits, Responsive Web Design (RWD), Product Management, User Acceptance Testing (UAT), Educational Platform Design, Mobile UX Design, Mobile UI Design, Multivariate Testing, Design Ops, Design Leadership, Web App UX, UX Research, Dashboard Design, Android, Mobile First, Product Benchmarking, User Stories, Product Thinking, Creative Direction, Product Discovery, Qualitative Research, Quantitative Research, User Personas, Human-centered Design (HCD), Data Visualization, Lean Startups, Landing Pages, Design Sprints, Project Management, Product Design, Collaborative Design, Android UI Design, Web UX Design, Web UI Design, iOS UI Design, Product Vision, Enterprise, Enterprise SaaS, iOS, Design Specifications, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps, Web Applications, eCommerce UI, eCommerce UX, Conversion Rate, Customer Research, Market Research, Mobile Web Design, Sketch, Mobile Design, Web Dashboards, System Design, Adobe Illustrator, Pitch Decks, Email Design, Discovery, Responsive Design, Lean UX, Interactive Prototypes, High-fidelity Prototypes, Competitive Analysis, Agile UX, Mood Board, UI Branding, Style Guides, Best Practices in Design, Gamification, Product Strategy, Product Roadmaps, Annotated Wireframes, Marketing Design, Rapid Interactive Prototyping, Rapid Prototyping, Analytics, Startups, Instructional Design, Customer Experience, Web Design, Digital Project Management, Ideation Workshops, Web UI, Software as a Service (SaaS), Stakeholder Management, Responsive UI, CX Strategy, Workshops, Digital Transformation, Direct to Consumer (D2C), Iconography, Email Template Design, Pitch Books, Design Production, Pitch Presentations, Color Palettes, Brand Guidelines, Search Engine Optimization (SEO), Journey Mapping, Layout, Audience Targeting, Material UI, Professional Services, Consumer Products, Women's Health, Consumer Behavior, Healthcare, Adobe Photoshop, Microsoft PowerPoint, Investments, Package Design, Tone of Voice, Product Packaging, Food & Beverage, Sports, Typography, Content Management Systems (CMS), Color Theory, Animation, Environmental Graphics, UX Branding, Intuitive UX Design, Business Intelligence (BI), Events, Entertainment & Leisure, App UI, Squarespace, Banking & Finance, Brand Positioning, Merchandise, Small Business, Advertising, Agriculture, Print Design, Desktop, Production Management, Brand Development, Brand Identity, User Workflows, Use Case Analysis, Design Consultation, Fintech Design, Marketing Analytics, Social Media Design, Heuristic Analysis, Transportation & Logistics, Logo Design, Landing Page Designer, Banner Design, Label Design, Vector Graphics, BigCommerce, Digital Advertising, B2C Marketing, Front-end Design, Art, Marketing Materials, Software Design, Edtech, E-learning, Emotional Design, Social Media Management, Video Editing, Photoshop 7, Board Games, Security, Apple, Search Engine Marketing (SEM), Document Management, White Papers, Blockchain

Product Designer

2017 - 2020
Noerric Technologies
  • Defined product roadmaps based on hypothesizing, learning, building, and measuring feedback loops. Implemented Lean product development framework.
  • Discovered improvement points regarding the user experience of the products to generate more traffic and get the website ranked better in the Google search algorithm.
  • Created wireframes, developed user flows, and delivered high-fidelity designs.
  • Designed mobile and web app interfaces and developed interactions to deliver the best experiences.
  • Cooperated with international clients on UI components of new products.
  • Collaborated with IBM to raise a $120,000 grant and get technical consultation to improve product performance.
  • Engaged industrial design consultants to devise the right solution for the product's internal assembly and create a shock-absorbing damper to keep the cameras safe throughout the impact.
  • Raised $100,000 in the equity offering round, uplifting the organization to a million-dollar evaluation. Developed a go-to-market strategy to create brand awareness and devised effective marketing strategies to generate leads.
Technologies: Figma, User Journey Maps, Remote Usability Testing, Design Thinking, Guerilla Usability Testing, User Flows, Mobile UI, UX Wireframes, User Experience (UX), User Behavior, User Interface (UI), User Interviews, MVP Design, User Experience Design, Usability Testing, Scrum, Leadership, Stakeholder Mapping, Sprints, Research, Backlog Management, Backlog Grooming, Behavioral Design, Holistic UX Design, Miro, Web Design Strategy, Mobile, Mobile UX, Desktop App Design, App UX, Web UX, Workflow, Jira, Data-driven Design, Design Systems, User Research, UX Design, Agile Sprints, Information Architecture (IA), Validated User Research, Wireframing, User Testing, Accessible Design, Machine Learning, Artificial Intelligence (AI), Web App Design, Web App UI, Visual Design, Adobe CC, SaaS, B2B, Empathy Mapping, Google Design Sprints, Fintech, Data Analytics, Health IT, Mockups, Component Libraries, Interaction Design (IxD), Design Guidelines, UX Principles, UX Strategy, Graphic Design, Infographics, Visual Concepts, Conversion Rate Optimization (CRO), HubSpot, Design Strategy, Digital Design, Usability Guidelines, UIKit, SaaS Monitoring, Tablet UI, UX Documentation, Data-heavy Design, Mobile App UI, Android App Design, iOS App Design, User Journeys, UX Audits, Responsive Web Design (RWD), Product Management, User Acceptance Testing (UAT), Educational Platform Design, Mobile UX Design, Mobile UI Design, Multivariate Testing, Design Ops, Web App UX, UX Research, Dashboard Design, Android, Mobile First, Product Benchmarking, User Stories, Product Thinking, Creative Direction, Product Discovery, Qualitative Research, Quantitative Research, User Personas, Human-centered Design (HCD), Data Visualization, Lean Startups, Landing Pages, Design Sprints, Project Management, Product Design, Collaborative Design, Android UI Design, Web UX Design, Web UI Design, iOS UI Design, Product Vision, Enterprise, Enterprise SaaS, iOS, Design Specifications, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps, Web Applications, eCommerce UI, eCommerce UX, Conversion Rate, Customer Research, Market Research, Mobile Web Design, Sketch, Mobile Design, Web Dashboards, System Design, Adobe Illustrator, Pitch Decks, Discovery, Responsive Design, Lean UX, Interactive Prototypes, High-fidelity Prototypes, Competitive Analysis, Agile UX, Mood Board, UI Branding, Style Guides, Best Practices in Design, Gamification, Product Strategy, Product Roadmaps, Annotated Wireframes, Marketing Design, Rapid Interactive Prototyping, Rapid Prototyping, Analytics, Startups, Instructional Design, Customer Experience, Web Design, Digital Project Management, Ideation Workshops, Web UI, Software as a Service (SaaS), Stakeholder Management, Responsive UI, CX Strategy, Workshops, Digital Transformation, Direct to Consumer (D2C), Iconography, Email Template Design, Pitch Books, Pitch Presentations, Color Palettes, Brand Guidelines, Audience Targeting, Material UI, Professional Services, Healthcare, Investments, Tone of Voice, Product Packaging, Typography, Content Management Systems (CMS), Color Theory, Animation, Environmental Graphics, UX Branding, Intuitive UX Design, Business Intelligence (BI), Events, Social Networks, App UI, Merchandise, Print Design, Software, CAD, Brand Development, Use Cases, Design Consultation, Marketing Analytics, UX Prototyping, Heuristic Analysis, Logo Design, Landing Page Designer, Responsive Email Templates, Printing Materials, B2C Marketing, Brochure Design, Marketing Materials, Brand Books, User-centered Design (UCD), Accessibility, Edtech, Workshop Facilitation, Govtech, Logistics, Board Games, Director, Apps, Information Technology, Document Management, White Papers, PowerPoint Templates, Building & Construction
2015 - 2019

Bachelor's Degree in Electrical Engineering

National University of Sciences and Technology - Islamabad, Pakistan

SEPTEMBER 2021 - PRESENT

Foundations of Project Management

Google

JULY 2021 - PRESENT

Product Analytics Certification

Mixpanel

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