Zain ul Abidin
Verified Expert in Design
Designer
Lahore, Punjab, Pakistan
Toptal member since January 31, 2023
Zain is a highly experienced senior product designer with a strong background in designing digital products for various domains and industries, including edtech, fintech, SaaS, blockchain, and social platforms. During his productive career, he has developed a deep understanding of product and design thinking through his work on over 100 products. Zain has also demonstrated his leadership skills by successfully leading design teams for products with over a million users.
Portfolio
Work Experience
Product Designer
Rattner Family Office LLC
- Identified and documented significant improvement insights. Utilized Figma to design Steven Rattner’s new website.
- Revamped the website’s visual appeal by incorporating contemporary color schemes and interactive elements.
- Developed the website utilizing WordPress and successfully migrated all existing data to the new platform. Implemented optimal search engine optimization (SEO) techniques to optimize the website’s performance.
Web Designer (via Toptal)
Yerbaly
- Overhauled the website and introduced a refreshed brand identity tailored specifically for the launch of our energy drinks.
- Crafted dedicated shop pages showcasing the distinct benefits of each product while offering comprehensive product details.
- Created Lifestyle and About Us pages, refining the brand's narrative and ethos. Enhanced privacy policies and related documentation for compliance and user trust.
- Enhanced existing mockups and developed new designs to elevate the brand's visual identity and overall appeal.
- Constructed website pages on WordPress and seamlessly integrated the new designs to enhance user experience and brand cohesion.
Product Designer via Toptal
Cala Design Pty Ltd
- Designed Lottie animations to guide users on how to use contactless payments.
- Built assets for the files according to the branding guidelines.
- Created animations in Figma and exported them to Lottie.
Product Designer
Auto Inquiry, LLC
- Held design thinking workshops with the founders to lock the product's feature set.
- Established brand identity with gender-neutral colors to have a unique product standing among competitors.
- Crafted wireframes for the landing page and user flows for the product after detailed competitor research.
- Designed high-fidelity screens for the bot and prototypes to validate them with users.
- Created Lottie animations for the website to display the products' workflows to end users.
- Worked on social media branding and designed social media ads for brand launch and customer acquisition.
Senior Product Designer
Online Freelance Talent Marketplace
- Implemented user retention and inbound conversion optimization strategies on the company's website, increasing the conversion rate from 2% to 9% and significantly improving user engagement and overall business performance.
- Directed design efforts for web and mobile applications on iOS and Android, managing research, testing, prototyping, and implementing new features and enhancements.
- Refreshed page layout designs and increased user retention and opt-in rate by 40%, significantly improving overall user engagement and conversion metrics.
- Discovered improvement points in the website's user experience to generate more traffic and have a higher lead conversion rate.
- Led the design and development of an applicant management system, optimizing internal processes for the supply team and creating significant efficiencies throughout the organization.
- Facilitated design sprints to uncover key insights, map out user journeys, develop wireframes, and produce high-fidelity designs that effectively addressed user needs and business objectives.
- Created a design system with extensive documentation for the product to ensure reusability and consistency throughout the design processes.
- Conducted extensive market research and benchmark analysis, leveraging tools such as SWOT analysis and UX analysis to gain a deep understanding of the competitive landscape and identify key opportunities for product innovation and improvement.
- Collaborated closely with stakeholders and the product team and leveraged my expertise in user experience design to translate complex business requirements into intuitive and engaging interactive experiences.
Product Designer
IslamicFinder
- Drove the UX vision for the product with over 1,000,000 downloads on Google Play and App Store.
- Led the discovery of a new product, the Muslims app, from scratch, conducted user interviews, and mapped out a competitive landscape. Discovered high-value insights and converted these to features to add to the product.
- Fostered collaboration with brand and growth teams, contractors, and product managers. Closed the feedback loop while improving processes like design reviews, roadmap planning, and grooming. Elevated usability to world-class product aesthetics.
- Conducted the design sprints to discover usable insights for the product, delivered designs, and then conducted usability testing for design validation.
- Developed the best practices of UX design in collaboration with the product and design teams, delivering the best possible experience to the users.
- Improved key metrics such as user engagement time by 30 percent and reduced churn rate by 10 percent by improving the UX of the product.
- Designed new features, such as the moderation panel, allowing the content to be moderated throughout the platform based on user insights.
- Revamped the design to improve the product's overall usability and optimize metrics, leading to an overall 30 percent increase in average monthly active users.
- Contributed to the information architecture, user flows, and product design system, designing over 100 components.
- Organized and led remote stakeholder workshops. Collaborated with multiple globally distributed teams of designers, developers, and product owners.
Product Designer
TechProBox
- Defined scope, plan, and design pitch collateral in collaboration with the CEO and operations team, with attention to visual design, copywriting, core value propositions, problem statements, and general formatting.
- Conducted discovery meetings with stakeholders to discover users' underserved needs and make the product strategy user-centered, leading to an overall 20 percent increase in customer lifetime value and net promoter score (NPS) metrics.
- Discovered key insights and conceptualized them to form features. Designed those features, which became the product's most used features after implementation.
- Performed UX breakdown of competitor's products to growth hack in-house product development.
- Developed in-house digital product design expertise for UX design based on human-computer interaction (HCI) principles and a data-driven design approach. Established a design team by onboarding and training product designers.
- Designed dashboards to provide reporting insights to the users. These new value-added features increased the active monthly users by up to 20%.
- Established a design system for the product, increasing the reusability of the design components and reducing the development efforts by 30%.
- Set a user feedback channel on Slack for design validations and remote usability tests for the product.
Product Designer
Noerric Technologies
- Defined product roadmaps based on hypothesizing, learning, building, and measuring feedback loops. Implemented Lean product development framework.
- Discovered improvement points regarding the user experience of the products to generate more traffic and get the website ranked better in the Google search algorithm.
- Created wireframes, developed user flows, and delivered high-fidelity designs.
- Designed mobile and web app interfaces and developed interactions to deliver the best experiences.
- Cooperated with international clients on UI components of new products.
- Collaborated with IBM to raise a $120,000 grant and get technical consultation to improve product performance.
- Engaged industrial design consultants to devise the right solution for the product's internal assembly and create a shock-absorbing damper to keep the cameras safe throughout the impact.
- Raised $100,000 in the equity offering round, uplifting the organization to a million-dollar evaluation. Developed a go-to-market strategy to create brand awareness and devised effective marketing strategies to generate leads.
Education
Bachelor's Degree in Electrical Engineering
National University of Sciences and Technology - Islamabad, Pakistan
Certifications
Foundations of Project Management
Product Analytics Certification
Mixpanel
Skills
Tools
Figma, Google Analytics, Google Optimize, Miro, Jira, Adobe CC, Adobe Illustrator, Sketch, Apple Keynote, Adobe Experience Design (XD), Adobe Creative Suite, Adobe Photoshop, Microsoft PowerPoint, Microsoft Word, Adobe InDesign, Google Slides, Canva, UX Tools, Zeplin, Confluence, CAD, Photoshop 7, Alibre Design, Illustrator CC, Hotjar, Photoshop CC, EAGLE
Languages
Visual Design Language, HTML, CSS
Platforms
iOS, Mobile, Android, Web, WordPress, Webflow, Desktop, Shopify, BigCommerce, Director, Apple, Mixpanel
Industry Expertise
Real Estate, Luxury Goods, Professional Services, Consumer Products, Sports, Events, Entertainment & Leisure, Banking & Finance, Cybersecurity, Marketing, Retail & Wholesale, Logistics, Social Networking, Building & Construction, Hospitality, Creative Tech, Healthcare, Investments, Food & Beverage, Advertising, Information Technology, Media
Other
Google Search Console, Usability Testing, User Behavior, User Interface (UI), User Interviews, MVP Design, UX Wireframes, User Experience (UX), User Experience Design, UI Design, Mobile Apps, Mobile UI, User Flows, SaaS Design, Landing Page Design, Landing Page Optimization, Product Design, Design Thinking, User Journey Maps, Agile, Stakeholder Mapping, Sprints, Research, Design Sprints, B2B, Behavioral Design, Content Creation, Dashboards, Data Matching, Empathy Mapping, Google Design Sprints, Fintech, Data Analytics, Health IT, Collaborative Design, Holistic UX Design, Usability Guidelines, UIKit, SaaS Monitoring, Tablet UI, UX Documentation, Web Design Strategy, Data-heavy Design, Mobile UX, Mobile App UI, Android App Design, iOS App Design, B2B2C, Desktop App Design, App UX, Web UX, Workflow, Design Systems, User Research, UX Design, Agile Sprints, Validated User Research, Information Architecture (IA), Wireframing, User Testing, Accessible Design, Web App Design, Web App UI, Visual Design, SaaS, Mockups, Component Libraries, Interaction Design (IxD), Design Guidelines, Prototyping, UX Principles, UX Strategy, Graphic Design, Infographics, Web Design, A/B Testing, Unbounce, Multivariate Testing, Design Ops, Design Leadership, Web App UX, UX Research, Mobile App Design, Conversion Rate Optimization (CRO), Design Strategy, Collateral Design, Mobile UI Design, Mobile UX Design, Educational Platform Design, User Acceptance Testing (UAT), Product Management, Marketplaces, Responsive Web Design (RWD), UX Audits, User Journeys, Dashboard Design, Landing Pages, Lean Startups, Data Visualization, Human-centered Design (HCD), User Personas, Quantitative Research, Qualitative Research, Product Discovery, Creative Direction, Product Thinking, User Stories, Product Benchmarking, Mobile First, iOS UI Design, Android UI Design, Web UX Design, Web UI Design, Product Vision, Mobile Prototypes, Websites, User Validation, Enterprise SaaS, Enterprise Design, eCommerce, Enterprise, Design Specifications, High-fidelity Mockups, Low-fidelity Mockups, Material Design, Responsive Web Apps, Web Applications, eCommerce UI, eCommerce UX, Conversion Rate, Best Practices in Design, Gamification, Product Strategy, Product Roadmaps, Annotated Wireframes, Marketing Design, Rapid Interactive Prototyping, Rapid Prototyping, Style Guides, UI Branding, Mood Boards, Agile UX, Competitive Analysis, High-fidelity Prototypes, Interactive Prototypes, Lean UX, Responsive Design, Discovery, Email Design, Email Templates, Pitch Decks, System Design, Web Dashboards, Mobile Design, Mobile Web Design, Market Research, Customer Research, Analytics, Usability Heuristics, Customer Experience, Social Media Apps, eCommerce Design, UI Components, Digital Project Management, User Workshops, Design Workshops, Ideation Workshops, Layout Design, Minimalism, Website Redesign, User Engagement, Web UI, Storytelling, Product Pages, Customer Journeys, Scroll Animations, UI Motion, Motion Design, Presentation Design, Software as a Service (SaaS), Stakeholder Management, Branding, Native Mobile Apps, Responsive UI, Business to Business to Consumer (B2B2C), Design Principles, Design Thinking Facilitation, Chatbot Conversation Design, Elementor, Illustration, Brand Design, Logo Design, Color Schemes, CX Strategy, Workshops, Presentations, Digital Transformation, Direct to Consumer (D2C), Stakeholder Interviews, Checkout, Iconography, PowerPoint Design, Roku, App Design, Email Template Design, Funnel Optimization, Front-end, Business Requirements, Pitch Books, Visual Assets, Proof of Concept (POC), Product Conceptualization, UI Prototyping, Messaging, Content Strategy, SEO Content, Web Content, Writing & Editing, SEO Audits, Content Writing, Design Libraries, Conversion, Social Media, Technical Writing, UX Writing, UX Workshops, Discovery Workshops, Collaboration, Onboarding, Chatbots, Loyalty Programs, Loyalty Applications, Ad Design, Ads, Marketplace Design, Design Production, Web Layout, Copywriting, Google SEO, Atomic Design, UI Audits, Design Documentation, Digital Product Design, Psychology, Human-computer Interaction (HCI), UX Leadership, Pitch Presentations, Color Palettes, Usability, Low-fidelity Prototypes, iPad, Remote User Testing, Service Design, Documentation, Key Performance Indicators (KPIs), Process Design, Communication, Communication Strategy, Case Studies, Corporate Websites, CRM Design, UX Assessment, Design Reviews, Brand Strategy, Brand Guidelines, Search Engine Optimization (SEO), Journey Mapping, Layout, Audience Targeting, Copyright, UI Style Guides, Material UI, Package Design, Tone of Voice, Product Packaging, Typography, Content Management Systems (CMS), Color Theory, Environmental Graphics, UX Branding, Intuitive UX Design, Social Networks, App UI, Squarespace, Brand Positioning, Small Business, Print Design, Software, Production Management, Brand Development, Brand Identity, Service Blueprints, User Workflows, Use Cases, Use Case Analysis, Design Consultation, Workflow Optimization, Marketing Analytics, UX Prototyping, Social Media Design, Banner Design, Vector Graphics, Responsive Email Templates, LinkedIn Ads, Printing Materials, Digital Advertising, B2C Marketing, Brand Logos, Brochure Design, Art, Marketing Materials, Software Design, Design, Brand Books, User-centered Design (UCD), Accessibility, Edtech Design, E-learning, Art Direction, Ad Campaigns, Emotional Design, Govtech, Social Media Management, Video Editing, Blogs, Apps, Visualization Design, Search Engine Marketing (SEM), Document Management, White Papers, Blockchain, PowerPoint Templates, User Onboarding, Digital Brand Identity, Visual Identity, Delivery, Maps, Heuristic Evaluation, Report Design, Cross-platform UX, Business Technology, P2P, Photography, Blog Posting, Webinars, ChatGPT, Competitor Analysis & Profiling, Consulting, White Label Design, POS, Audits, Minimum Viable Product (MVP), Company Portfolio Design, Portfolios, PDF Design, Blockchain & Cryptocurrency, Content Marketing, Blogging, Social Media Content, Document Design, Management Consulting, Digital Ad Design, Banner Ads, Feature Analysis, Sitemaps, Enterprise Resource Planning (ERP), WordPress Design, Remote Usability Testing, Guerilla Usability Testing, Scrum, Feature Prioritization, Backlog Management, Backlog Grooming, B2C, Startups, Statistics, Artificial Intelligence (AI), Visual Concepts, Digital Design, Point of Sale, Crypto, Instructional Design, Personas, Metaverse, Web3, Cryptocurrency, Presentation Boards, AI Design, Women's Health, Consumer Behavior, Packaging, Animation, Business Intelligence (BI), Merchandise, Agriculture, Fintech Design, Heuristic Analysis, Naming, Video Games, Label Design, Green Energy, Climate Change, Workshop Facilitation, Icon Design, Newsletters, Incident Management, Security, IT Security, Lottie, Midjourney, Motion Graphics, Search Engines, Editorials, News, Advertising Technology (Adtech), VWO, Project Management, Leadership, Complex Problem Solving, Creative Problem Solving, Integrated Communication Systems, Software Development Management, User Experience Strategy, Data-driven Design, Machine Learning, HubSpot, Arabic Typography, Learning Management Systems (LMS), Transportation & Logistics, Cross-functional Collaboration, Meetings, Extensions, Data Transcription, Notes, Mapping, Charts, Artificial Intelligence Product Manager, Mind Maps, Web Security, Front-end Design, Board Games, Internet of Things (IoT), Design Management, Design Project Management, User Empathy, Component Design, Piping Design, Touchpoint Analysis
Experience
- User Experience (UX) - 7 years
- Design Thinking - 7 years
- Product Design - 7 years
- User Interface (UI) - 7 years
- Design Sprints - 7 years
- Figma - 6 years
- Usability Testing - 6 years
- SaaS Design - 5 years
Tools
- Figma
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