Selim Edin, Finance Expert in Istanbul, Turkey
Selim is available for hire
Hire Selim

Selim Edin

Verified Expert  in Finance

Finance Expert

Istanbul, Turkey
Toptal Member Since
August 25, 2017

Selim has extensive CFO experience across large and small enterprises, ranging from a $100 million multinational company to a $500,000 Autotech startup. He is proficient in planning and executing strategies for fundraising, cash flow management, and financial system development. Selim is an international investor in startups and freelances to help emerging companies scale their businesses with strategic financial planning.

Career Highlights

Servus Bilgisayar

Education Highlights

Master of Business Administration (MBA) Degree
Schulich School of Business, York University
Bachelor's Degree
Stanford University

Case Studies

Work Experience


2019 - PRESENT
Rofoods Micro Markets
  • Began as an investor and became a founder and CEO when the founders quit at the beginning of COVID-19. The business manages unattended micro markets at offices. I navigated the company through COVID-19, managing cash flow, investor relations, and customers.
  • Managed an 80% growth YoY, accomplished through both same-store sales and growth in locations. Key success factors are effective SKU management, efficient logistics operations, and good digital marketing.
  • Managed software development and entirely led the UI/UX design and API integration processes. The purchasing process is through a mobile app that is developed in-house and involves basic eCommerce functions as well as 10 different payment methods.
Focus areas: Angel/Seed Funding, Board Reporting, Startup Funding, Funding Process, Marketing, B2B, B2C Marketing, Retail Management, Retail Technology, Fintech, Payment Gateways, Payment APIs, Software Design, Mobile UX, Mobile App UI, Logistics & Warehousing

Board Member and Part-time CFO

2017 - PRESENT
  • Developed procedures for daily operations and the monitoring of key performance indicators for the 10-person team of engineers, developers, and sales and marketing staff.
  • Prepared separate business plans for expansion into the North American vehicle market, Eastern Europe, the Middle East, and Central Asia. The plans included sales channel research, pricing analysis, market size estimation, and financial model preparation.
  • Launched an international subsidiary in Canada to enter the North American market, set up the legal entity structure, developed investor relationships, and prepared the financial model and budget.
  • Prepared pricing and service structure, service contracts, and installation procedures for the launch of a software platform that conducts detailed assessments of driver safety, eco-driving, and productivity.
  • Prepared the investment deck, business strategy, and financial model for a seed round that raised $3 million in September 2018.
  • Spearheaded the initial angel-stage funding process by finding investors, negotiating the term sheet, and managing the legal process. Raised $400,000 from 11 investors.
  • Raised $1,000,000 in funding from a leading auto industry company, Otokoç. Prepared and negotiated term sheets and shareholder agreements.
Focus areas: CFO, Finance Strategy, Startup Funding, Board Reporting


2017 - PRESENT
  • Delivered advice to high net worth clients on North American commercial real estate investment strategy. Currently serving multiple clients with a $10 million portfolio.
  • Sourced suitable properties as per investor requirements and led fiscal negotiations for final purchase. Investments range from $2 million to $10 million in value.
  • Provided ongoing property management through a local partner and created an investment performance reporting process for $2.5 million in annual lease revenue from 15 tenants.
Focus areas: Finance, Real Estate, Wealth Management

Managing Partner

2016 - PRESENT
Cloud Research Studio
  • Oversaw the financial performance and reporting functions for a software company with $5 million in annual revenue.
  • Explored alternative sales channel, created market size estimates, assessed the competitive landscape, developed pricing analysis, and built financial models to evaluate product and geographic expansion strategies into Turkey and the Balkans.
  • Prepared tender offers for $2+ million government projects in Central America and Africa with detailed cost analysis and cash flow projections.
  • Capitalized on business development opportunities for proprietary Intema Big Data Platform product by exploring the untapped Turkish private sector market, signing multiple six-figure deals each year.
  • Prepared investment deck and presented to potential investors.
Focus areas: Investor Presentations, Financial Systems, Cash Flow Forecasting, Accounting

Managing Partner

2016 - PRESENT
  • Directed a team of software developers, entrepreneurs, and seasoned casino specialists deploying gaming software solutions across Central Europe and Africa.
  • Identified market development strategies to promote services outside of Romania, leading to product and services expansion to Moldavia and Northern Cyprus.
  • Managed a team of four that was responsible for a budget of $3 million as well as financial activities including reporting, accounting, and accounts receivable management.
  • Led the team launching the company’s primary product, which provided management and compliance software for gaming venues.
  • Optimized software operations via the development of gaming venue solutions, increasing revenue from $1 million to $4 million in three years.
  • Negotiated customer contract terms and improved cash flow by running a 3-month account receivable reduction campaign.
  • Revised reporting systems to comply with international standards, preparing the company for new potential investors.
Focus areas: Financial Systems, Feasibility Studies, Financial Modeling, Accounting


2008 - 2012
Servus Bilgisayar
  • Executed the management buyout of a $100 million revenue company, preparing and managing all accounting, financial, and legal workstreams.
  • Sourced multimillion-dollar project financing initiatives for government system integration projects from financial institutions and international suppliers.
  • Managed the cash consumption needs that were created by revenue growth of more than 100% per year by negotiating new financing lines that included assignment of receivables, international receivable insurance for trade suppliers and general loans based on the balance sheet. Worked with banks, trade suppliers, factoring companies, and credit insurance companies such as Euler Hermes.
  • Prepared the company for investment, creating the investor deck and managing the due diligence process. The Romanian subsidiary was sold to an international acquirer.
  • Reformed software platforms, including the enterprise resource planning system (ERP) and management information system (MIS), to scale with the growth of the 1,000 employee, 60 branch operation.
  • Improved working capital by running an optimization project for spare part inventory.
Focus areas: Management Buyout Finance, Cash Management, IFRS Audit Planning, Mergers & Acquisitions (M&A), CFO
1988 - 1989

Master of Business Administration (MBA) Degree in General Management

Schulich School of Business, York University - Toronto, Canada

1983 - 1987

Bachelor's Degree in Industrial Engineering

Stanford University - California


CFO, Finance Strategy, Financial Modeling, Three-statement Modeling, Feasibility, Cash Management, Accounting, Angel/Seed Funding, Budget Controls, Private Equity, Working Capital Management, Wealth Management, Startup Funding, Management Buyout Finance, Mergers & Acquisitions (M&A), Financial Systems, Cash Flow Forecasting, IFRS Audit Planning, Funding Process

Output Software

Excel 2016, Microsoft PowerPoint, Microsoft Word

Industry Expertise

Apparel & Accessories, Real Estate, Commercial Real Estate, Software, High-tech Startups, International Trade, Hospitality

Geographic Expertise

Turkey, Egypt, Romania, Canada


Pitch Decks, Investment Presentations, Investor Reporting, Investor Relations, Entrepreneurship, International Commerce, International Affairs, Small Business Management, Business Models, Business Planning, Business Analysis, Distressed/Special Situations, Investor Relations Consultant, Board Presentations, Information Memoranda, International Expansion, Legal Structuring, Startups, Budget Modeling, Legal Contract Drafting, IT, Enterprise Startups, Lean Startups, Startup Growth Strategy Development, Software as a Service (SaaS), Finance, Feasibility Studies, Investor Presentations, Progress Reporting, Annual Budgets, Board Work, Reporting, Executive Summaries, Large-scale Turnaround & Transformation, Financing, Strategic Planning & Execution, Funding Presentations, Government Contracting, Enterprise SaaS, Board Reporting, Marketing, B2B, B2C Marketing, Retail Management, Retail Technology, Fintech, Payment Gateways, Payment APIs, Software Design, Mobile UX, Mobile App UI, Logistics & Warehousing

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring