Amie Schlueter
Verified Expert in Marketing
Marketing Expert
Elgin, IL, United States
Toptal member since June 17, 2025
Amie is a strategic, data-driven marketing leader with 20 years of experience, including the last 10 focused on integrated marketing and demand generation. She has a proven track record of leading global, multichannel campaigns within the B2B SaaS and cybersecurity industries. Amie excels at leveraging ABM strategies, optimizing marketing automation tools, and fostering high-performing teams to deliver measurable business outcomes.
Project Highlights
Expertise
- B2B Lead Generation
- B2B Marketing
- Collaboration
- Content Marketing
- Cross-functional
- Integrated Campaigns
- Integrated Marketing
- Thought Leadership
Work Experience
Senior Integrated Marketing Manager
LastPass
- Spearheaded strategy and oversaw execution of comprehensive demand generation campaigns for enterprise and SMB B2B businesses, driving over 6,000 high-quality MQLs and $2 million in global sales in 2024.
- Architected a B2B webinar thought leadership program that boosted registrations by 284% and attendance by 26%, making webinars the second-largest source of MQLs and pipelines, surpassed only by live events.
- Led the implementation of a new webinar platform, working cross-functionally with marketing operations, field marketing, web, and sales teams, resulting in unprecedented user engagement and faster pipeline conversion.
- Crafted compelling campaign themes and messaging, leading the development of high-impact demand generation content, including ebooks, infographics, reports, blogs, and videos, ensuring strategic alignment and engagement.
Marketing Director
Ansira
- Developed and executed comprehensive communication strategies for multiple business units, driving integrated marketing campaigns across print, digital, social, and internal channels, while managing the company-wide marketing calendar.
- Created and executed the Sincro division's first lead generation program, surpassing goals by generating and qualifying 775 MQLs in 2020 and tracking 6,342 marketing engagements.
- Led the development of Sincro's marketing tech stack post-acquisition, researching, recommending, and implementing key tools like Pardot, WordPress, Asana, Agorapulse, and Hootsuite.
- Collaborated in developing the Sincro brand and ensuring its consistent execution across all collateral and media, while vetting, hiring, and directing external creative agencies to craft the brand voice, story, campaigns, and launch assets.
Integrated Marketing Communications Manager
CDK Global
- Spearheaded the flawless execution of the CDK Global brand across all collateral and media, driving the implementation of robust, results-oriented marketing plans.
- Managed the end-to-end process of creative assets, website pages, and thought leadership, collaborating closely with internal teams to deliver high-impact projects on schedule, including urgent requests.
- Partnered with public relations and business units to craft compelling press releases, media pitches, and thought leadership content, elevating brand presence.
- Designed and executed a dynamic thought leadership content plan, consistently promoting the digital marketing business story and enhancing brand authority throughout the year.
Project History
High-impact Webinar Thought Leadership Program
Increased webinar registrations by 284% and improved attendance by 26% through a reimagined B2B thought leadership strategy.
I led the strategic overhaul and execution of the LastPass webinar program, which was designed to position the company as a trusted industry voice. I delivered a dramatic lift in engagement by analyzing historical performance data, refining audience segmentation, and aligning content with customer pain points and buying stages. This project involved collaborating cross-functionally with product marketing, sales, and subject matter experts to create compelling narratives and promotional cadences that resonated with targeted personas.
Data-driven Prospect Nurture Program
Designed and launched a high-performing email nurture program that used engagement scoring to move prospects through the funnel and increase conversion velocity.
I built a sophisticated, multi-touch nurture strategy tailored to buyer behavior and funnel stage. I leveraged engagement scoring models to dynamically trigger personalized content streams, ensuring relevance at each interaction. This involved collaborating with sales and marketing operations to align lead-scoring thresholds with SDR handoff points, ultimately shortening the sales cycle and improving lead-to-opportunity conversion rates. Continuous A/B testing and performance analysis led to ongoing content, timing, and segmentation optimization.
Scalable MarTech Stack to Power Sincro's Post-acquisition Growth
Spearheaded the design and implementation of Sincro's post-acquisition marketing tech stack, establishing a modern infrastructure with tools like Pardot, WordPress, Asana, Agorapulse, and Hootsuite.
Following the acquisition of Sincro, I led the strategic overhaul of the marketing technology ecosystem to support a new business structure and aggressive growth goals. I conducted in-depth needs assessments, evaluated vendor capabilities, and collaborated across departments to ensure seamless tool integration. I became the go-to internal expert, enabling teams to optimize campaign execution, content delivery, and project collaboration. This initiative significantly enhanced marketing efficiency, campaign performance tracking, and cross-functional workflows.
Company launch
We were launching a new company in the midst of a global pandemic (April 2020)
We needed to establish new brand voice/position and grow revenue when the world was shut down
We focused on what car dealers (our audience) cared about which was “return to work” content - we became a thought leader in how to make your dealership safe for customers and how to message that so they could open their doors.
We grew our social media channels from nothing to thriving.
Skills
Core
Account-based Marketing (ABM), Content Marketing, Brand Marketing, A/B Testing, Email Marketing, Copywriting, Go-to-market (GTM) Strategy, Performance Marketing, Landing Pages, Funnel Optimization, Content Strategy, Email Automation, Marketing Automation, Marketing Technology (MarTech), Digital Marketing Strategy, Social Media Marketing (SMM)
Platforms & Tools
Pardot, Salesforce Pardot, Marketo, PathFactory, Asana, Agorapulse
Business Models
SaaS, Market Positioning
Other
B2B Lead Generation, Integrated Campaigns, Webinars, Integrated Marketing, Thought Leadership, Lead Nurturing, Collaboration, Email Content, Nurture & Retention Campaigns, Engagement Strategy, Market Segmentation, Sales Enablement, B2B Marketing, Integration, Vendor Management, Cross-functional, Leadership, Change Management, Training, Enablement, Article Writing, Blog Posting, Growth Marketing, Tone of Voice, User Retention, Buyer Personas, Campaigns, Technology, Customer Acquisition, Demand Generation, Campaign Development, Analysis, Performance Analysis, Workshops, Messaging Development, Strategy, Salesforce, 6sense, MarTech Solutions, Positioning, Sales Effectiveness, Upselling, Social Networks, Microsoft Power BI, WordPress, Hootsuite
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