Andra Rotaru

This project involved diagnosing list health issues such as high bounce rates and low engagement, cleaning the list to improve deliverability, and identifying critical opportunities for segmentation. Through advanced segmentation strategies, I enabled the client to send more targeted, relevant content, boosting open and click-through rates by over 25% within three months. The audit also laid the foundation for future marketing automation and engagement efforts, helping improve overall campaign efficiency.

I headed social media and email marketing strategies for a sustainable landscaping material brand, focusing on driving awareness and sales for high-profile installations, including public projects at Harvard University and across the globe. By crafting targeted email campaigns and engaging social media content, I achieved an average 40% open rate and a 25% click-through rate and maintained a low unsubscribe rate below 1%. These efforts translated into a 2% conversion rate, helping the brand establish a strong market presence and attract sustainable development projects internationally.

I led the creation and management of an omni-channel marketing strategy to introduce the leading US business brokerage platform to the Mexican market. This included a combination of paid media, social media, email campaigns, and content marketing tailored to the local audience. My strategy focused on building brand awareness, driving lead generation, and increasing engagement through localized messaging. The launch resulted in substantial interest from both buyers and sellers in the Mexican business community, successfully positioning the platform as the market leader.