Connie Ekelund

As a marketing expert, I've owned a portfolio of branded magazines that are powerful tools for driving client engagement and visibility. These include Good Life Connoisseur, Good Life Living Green, Report On Mining, Report On Oil & Gas, and Report On CleanTech, designed to resonate with targeted audiences across diverse industries, from luxury lifestyle to energy, mining, and cleantech. These magazines are more than just content; they are strategic assets that position clients as thought leaders in their fields.

In addition to the branded publications, we offer comprehensive white-label marketing services, allowing clients to extend their brand recognition and reach new markets by leveraging our editorial expertise and distribution networks under their own brand identity. Our approach integrates social media and email marketing campaigns to maximize impact. By combining targeted content with a robust digital presence, we ensure that clients engage with their existing audience and attract new followers and customers. These multichannel campaigns amplify brand messaging, foster community engagement, and drive measurable results, helping clients grow their influence and achieve their business objectives.

After 25 years of service, a well-established medical nonprofit faced a critical logo trademark infringement that threatened its brand identity and legal standing. This challenge required an immediate and comprehensive marketing overhaul, focusing on rebranding to navigate legal complexities while preserving the organization's brand recognition.

The rebranding process was carefully designed to retain the nonprofit's identity, ensuring supporters would still recognize and trust the brand. This balance was achieved by selecting new visual elements, messaging, and a logo that honored the organization's legacy while avoiding infringement. Simultaneously, the nonprofit revitalized its marketing and communications strategy to adapt to the evolving fundraising landscape. The strategy focused on diversifying fundraising channels, newsletters, events, social media, and digital platforms. It also enhanced donor engagement through personalized communication and compelling storytelling.

The result was a reinvigorated, legally secure brand poised for growth. The enhanced marketing strategy opened new fundraising avenues, ensuring the organization could continue its vital medical missions worldwide.

Through the years, I've consistently followed strategic branding steps, including brand discovery and strategy: understanding the client's business, goals, and market; conducting competitive analysis for distinctive positioning; and segmenting the target audience for effective messaging. Through brand identity development, I've designed versatile logos, selected color palettes based on psychology, and chosen fonts that reflect brand personality.

I've also focused on brand messaging and voice, crafting compelling brand stories, developing memorable taglines, and defining a brand's tone of voice. In addition, I've focused on website and digital presence through UX and aesthetics in website design, aligning content with brand messaging, and implementing SEO best practices. I've also created marketing collateral, designed professional business cards and packages, and created compelling pitch decks.

As a later step, I handled launch strategies, executed multichannel marketing campaigns, and managed brand launch events and PR. Additionally, I've offered ongoing brand management, continuously monitoring and adapting strategies, and supporting brand evolution and rebranding as needed.