Corey August
Verified Expert in Marketing
Marketing Expert
Seattle, WA, United States
Toptal member since September 12, 2024
Corey is a results-driven and collaborative marketing professional with over eight years of experience spanning B2B, B2C, and D2C sectors. He specializes in partner marketing, global go-to-market strategies, and driving top-of-funnel growth through integrated campaigns. Corey has a proven ability to cultivate strategic partnerships, develop scalable frameworks, and deliver measurable results that align with business objectives.
Project Highlights
Expertise
- B2B Marketing
- B2B Partnerships
- Brand Strategy
- Content Marketing Strategy
- Digital Marketing Strategy
- Go-to-market (GTM) Strategy
- Integrated Marketing
- Marketing Analytics
Work Experience
Marketing Consultant | Mentor
MentorCruise
- Recognized as a top mentor (top 1% on the platform) for consistently delivering high-impact guidance and results to mentees and clients.
- Consulted with 20+ startups, SMBs, and enterprise professionals across industries to solve marketing challenges, optimize strategy, and drive business growth.
- Supported clients with go-to-market planning, brand positioning, growth marketing, and funnel optimization, adapting strategies based on business size and maturity.
Growth Partner Marketing Manager
Expedia Group
- Spearheaded integrated marketing campaigns and co-marketing initiatives for global enterprise partners, successfully managing our top-performing partner and driving $1.3 billion in revenue, exceeding goals by 182%.
- Managed global partnerships for TD Bank, Chase, Wells Fargo, Bilt Rewards, Scotiabank, Ryanair, and Alaska Airlines.
- Partnered with global sales and product leaders to implement scalable marketing strategies focused on partner enablement, go-to-market (GTM) strategy, and innovative product solutions, resulting in a 12% year-over-year growth in new users.
- Managed a $34 million marketing budget, optimizing allocation across SEM, educational content for SEO, and paid media, resulting in a +83% marketing-attributed revenue.
- Developed analyses and marketing proposals, facilitating an understanding of digital performance, growth prospects, and room for improvement. Engaged with global leadership teams through in-person and virtual monthly and quarterly business reviews.
- Optimized a partner’s CRM program by implementing behavioral triggers—including cross-sell, cart abandonment, and customer engagement workflows—boosting customer retention by 18% and repeat bookings by 22%.
- Leveraged data-driven insights and web analytics tracking to optimize partner marketing programs, increasing conversion rates by 29% through continuous refinement and A/B testing, incorporating data science-driven strategies.
- Created high-impact co-marketing content, including case studies, sales materials, and blog posts, strengthening partnerships and expanding strategic brand awareness.
- Recognized with the "Travel Award" for excellence and exceptional contributions to the global enterprise partner solutions business unit.
Marketing Manager
Alta Cycling Group
- Spearheaded brand management initiatives to maintain brand integrity across all marketing activities, setting KPIs and budgets for paid media and advertising, retail events, brand partnerships/sponsorships, and influencer programs.
- Deployed brand and go-to-market campaigns across multiple channels, generating a +320% ROI and driving increased engagement with target audiences.
- Partnered with a digital agency to develop and implement paid advertising strategies, resulting in a 5x ROAS with a $2.3 million annual budget.
- Implemented a new web analytics strategy to monitor campaign performance, leading to a 30% improvement in marketing efficiency through data-driven decisions.
- Managed agency partnerships to deliver comprehensive content deliverables, overseeing relationship management, recruiting, briefing, negotiation, and timelines.
Brand Marketing Specialist
BOA Technology
- Implemented all marketing communication programs with global brand leaders to build the BOA brand through B2B and B2C channels, including email, social, web, retail, and print.
- Crafted compelling brand and creative briefs to develop captivating brand storylines with recommended deliverables, budgets, and deadlines.
- Served as the interim marketing project manager, determining the creative team’s execution of multiple projects, driving timelines with numerous agencies, providing internal/external status updates, and enabling department collaboration.
- Collaborated with brand partners to develop and deploy customized content, leveraged to gain acquisition and engagement from global audiences.
- Art directed, produced, and managed lifestyle and studio video/photo shoots for digital and print marketing campaigns.
Product Marketing Coordinator
Taylor Stitch
- Planned, managed, and executed the launch of 200+ products across all digital channels.
- Managed the business' social media presence, email marketing program, blog posts, brand assets, product copy, intention, and segmentation approach.
- Analyzed, drove insights, and provided critical recommendations to optimize the company's merchandising and customer shopping experience.
- Collaborated with the UX team to define, develop, and deploy industry-leading eCommerce shopping flows and web marketing experiences.
Project History
National GTM Campaign for Alaska Airlines | Expedia
https://www.alaskaair.com/content/deals/staysLed the strategic design, development, and deployment of the national partnership launch, completed over six months.
Led the successful launch of Alaska Vacations, powered by Expedia, managing the end-to-end execution of a comprehensive brand repositioning, creative strategy, and national media planning. I orchestrated a fully integrated marketing approach that aligned messaging across all touchpoints, ensuring a cohesive brand experience.
I facilitated cross-functional collaboration with global marketing, creative, finance, product and tech, and PR teams to streamline efforts and optimize resources. By integrating data-driven media strategies with creative execution, I drove significant impact across multiple channels.
Post-launch: The campaign generated a 150% increase in bookings and achieved a potential reach of 346 million people, marking a substantial growth in brand visibility and customer engagement.
Growth Marketing Strategy for TD Bank
Oversaw all integrated marketing activities for a multi-million-dollar partnership with Scotiabank and Scene+.
Led the development and execution of an integrated, annual digital marketing strategy encompassing search engine marketing (SEM), search engine optimization (SEO), email marketing, paid media, merchandising, and co-branding initiatives. As the sole project manager, I ensured seamless coordination across multiple teams and channels, fostering a collaborative and goal-oriented environment to drive business objectives.
By developing cohesive cross-channel strategies, I optimized the marketing mix to maximize return on investment and enhance brand visibility. This included implementing data-driven SEM and SEO tactics to capture high-intent audiences, launching targeted email campaigns to nurture customer relationships, and designing paid media strategies that increased customer acquisition.
I achieved an impressive 124% year-over-year growth, significantly surpassing revenue targets and driving impactful business results.
Global Rebrand for BOA Technology
Led the complete rebrand for BOA Technology, encompassing a full overhaul of the brand's unique identity, messaging, creative strategy, and market positioning.
BOA Technology specializes in developing the BOA Fit System, used in top-tier athletic, outdoor, medical, and workwear brands.
Tasked with modernizing the brand’s image and expanding its appeal to broader audiences, I managed a cross-functional team to execute a cohesive rebranding strategy. This included an updated visual identity, redefined messaging frameworks, and the development of a global go-to-market strategy.
I led the effort to refresh brand touchpoints across all platforms, including digital, retail, and partner channels, while coordinating market research, stakeholder alignment, and product storytelling initiatives to ensure consistent execution.
The rebrand resulted in increased brand recognition and engagement across key markets, a significant lift in partner collaborations, and a measurable improvement in customer perceptions of product innovation and performance.
Education
Bachelor's Degree in Business Administration
California Polytechnic State University - San Luis Obispo, California, USA
Certifications
License to Hire
Expedia Group
Skills
Core
Digital Marketing Strategy, Brand Strategy, Digital Marketing, Content Marketing Strategy, Marketing Analytics, B2C Marketing, Product Marketing, Go-to-market (GTM) Strategy, Marketing Strategy, Conversion Rate Optimization (CRO), Content Strategy, Social Media, Content Creation, SEO Content, Google SEO, Search Engine Optimization (SEO), Facebook Ads, Google Ads, Growth Hacking, Performance Marketing, A/B Testing, Email Marketing, Paid Advertising, Brand Marketing, Content Marketing, Marketing Budget Management, Marketing Automation, Copywriting, Landing Pages, Search Engine Marketing (SEM), On-page SEO, Lead Generation, SMS Marketing, Media Buying
Platforms & Tools
Klaviyo, Instagram Ads, Google Analytics, Microsoft 365, Asana, Salesforce Marketing Cloud, Marketo
Business Models
Business to Consumer (B2C), B2B, B2C, B2B2C
Technical
Web3
Other
Adobe Analytics, B2B Marketing, Integrated Marketing, Growth Marketing, Presentations, B2B Partnerships, Cross-channel Marketing, Go-to-market Plans, eCommerce, Landing Page Design, Brand Awareness, Growth Strategy, SEO Writing, Web Content, Content Writing, Data Analysis, Website Audits, Tourism, Product Branding, Partnership Marketing, Channel Management, Relationship Management, Microsoft Excel, Direct to Consumer (D2C), Sales Presentations, Customer Research, Value Proposition, Partnerships, Fintech, Fashion, eCommerce Marketing, Retail Sales, Customer Acquisition, Global Digital Marketing Strategy, Demand Generation, Campaign Optimization, Business Development, Tableau, Jira, Figma, Business, Creative Strategy, Data-driven Marketing, Rebranding, Interviewing, Management, Hiring, Blockchain, Marketing Consulting, Mentorship & Coaching
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