Corey August

Led the successful launch of Alaska Vacations, powered by Expedia, managing the end-to-end execution of a comprehensive brand repositioning, creative strategy, and national media planning. I orchestrated a fully integrated marketing approach that aligned messaging across all touchpoints, ensuring a cohesive brand experience.

I facilitated cross-functional collaboration with global marketing, creative, finance, product and tech, and PR teams to streamline efforts and optimize resources. By integrating data-driven media strategies with creative execution, I drove significant impact across multiple channels.

Post-launch: The campaign generated a 150% increase in bookings and achieved a potential reach of 346 million people, marking a substantial growth in brand visibility and customer engagement.

Led the development and execution of an integrated, annual digital marketing strategy encompassing search engine marketing (SEM), search engine optimization (SEO), email marketing, paid media, merchandising, and co-branding initiatives. As the sole project manager, I ensured seamless coordination across multiple teams and channels, fostering a collaborative and goal-oriented environment to drive business objectives.

By developing cohesive cross-channel strategies, I optimized the marketing mix to maximize return on investment and enhance brand visibility. This included implementing data-driven SEM and SEO tactics to capture high-intent audiences, launching targeted email campaigns to nurture customer relationships, and designing paid media strategies that increased customer acquisition.

I achieved an impressive 124% year-over-year growth, significantly surpassing revenue targets and driving impactful business results.

BOA Technology specializes in developing the BOA Fit System, used in top-tier athletic, outdoor, medical, and workwear brands.

Tasked with modernizing the brand’s image and expanding its appeal to broader audiences, I managed a cross-functional team to execute a cohesive rebranding strategy. This included an updated visual identity, redefined messaging frameworks, and the development of a global go-to-market strategy.

I led the effort to refresh brand touchpoints across all platforms, including digital, retail, and partner channels, while coordinating market research, stakeholder alignment, and product storytelling initiatives to ensure consistent execution.

The rebrand resulted in increased brand recognition and engagement across key markets, a significant lift in partner collaborations, and a measurable improvement in customer perceptions of product innovation and performance.