Dejan Travnikar

Mia Belle Girls, an eCommerce brand offering girls’ clothing, accessories, and matching mother-daughter looks, sought our expertise to boost their online sales. As their digital marketing agency, we initiated a thorough eCommerce audit to identify growth opportunities and pain points. Our analysis revealed untapped potential in their Facebook advertising strategy.

Leveraging our findings, we developed and implemented a highly optimized Meta Ads campaign. This involved refining audience targeting, improving ad creatives, and enhancing the overall marketing funnel. Our data-driven approach and continuous optimization resulted in a remarkable 612% increase in sales. This project exemplifies our ability to scale eCommerce businesses rapidly through strategic digital marketing interventions. It showcases our expertise in conducting comprehensive audits, optimizing paid social media campaigns, and delivering substantial ROI for online retail brands.

Frame Drum Academy is an online course created by Maria Goldstein, a Grammy-nominated frame drum teacher and one of the world’s leading female professional frame drummers. As a Grammy-nominated percussionist, flutist, and internationally recognized educator, performer, and composer, Maria sought to share her expertise through a comprehensive online platform.

Our role was to develop and implement a robust digital marketing strategy to launch her academy successfully. We created a multifaceted approach that included targeted Facebook Ads and Google Ads campaigns, customized email marketing sequences, and optimized funnel strategies covering the top, middle, and bottom stages.

By leveraging data-driven insights and continuous optimization, we achieved an impressive eight-fold ROAS. This success demonstrates our ability to effectively market high-value digital products in niche markets.
The project showcased our expertise in digital goods marketing, specifically for online courses. It highlighted our skills in Facebook Ads, Instagram Ads, YouTube Ads, and advanced pixel implementation for precise audience targeting and retargeting.

Kyrö Distillery, a Finnish rye distillery founded in 2012, produces award-winning rye gin and whisky. Our engagement focused on scaling their eCommerce presence and event promotion. We began with a thorough eCommerce audit, identifying critical CRO and media buying opportunities. We then implemented these optimizations, increasing sales by a remarkable 370% within six months in the German market, where direct alcohol sales are permitted.

In Finland, where direct alcohol sales are restricted, we pivoted our strategy to promote Kyröfest and visitor center events. Our targeted campaigns resulted in Kyröfest selling out weeks in advance, significantly boosting brand awareness and engagement. Additionally, we executed a highly successful holiday merchandise campaign in Finland, selling out the entire Christmas collection in just five days.

This project showcased our ability to adapt strategies to different regulatory environments while driving substantial growth. It also highlighted our expertise in eCommerce optimization, conversion rate improvement, and the effective use of Facebook Ads and Google Ads for direct sales and event promotion.

Founded in 1755, Yliopiston Apteekki is one of Finland’s oldest and most respected pharmacy chains. It consistently ranks among the top Finnish businesses for customer experience. As part of the team tasked with scaling this venerable brand, I focused on optimizing its eCommerce performance. My primary contribution was leading CRO efforts for their online platform. By conducting an in-depth analysis of user behavior, implementing A/B testing, and refining the customer journey, we achieved a remarkable 77% increase in revenue from online purchases.

This significant growth boosted sales and enhanced Yliopiston Apteekki’s digital presence, aligning its online experience with its renowned in-store customer service. The project demonstrated my ability to apply cutting-edge eCommerce strategies to traditional businesses, driving substantial growth while maintaining brand integrity. The success of this initiative showcased how strategic CRO can dramatically impact even well-established brands, proving that there’s always room for improvement in the digital space, regardless of a company’s history or current market position.

Strategic Parenting sought our expertise to launch its first online parenting course. Our challenge was creating a comprehensive digital marketing strategy to scale its new offering in a competitive market. We developed a multifaceted approach focusing on targeted Facebook advertising campaigns, strategic sales funnel optimization, and comprehensive launch strategy consulting.

Our data-driven methodology and continuous optimization resulted in exceptional performance. We scaled revenue from $0 to $300,000 in just three months, achieving a remarkable 15-fold ROAS with only $20,000 in ad spending. This project showcased our ability to rapidly scale digital products from launch, effectively targeting and converting a niche audience. Our success stemmed from a deep understanding of the parenting market and expertise in meta-advertising and sales funnel optimization. The dramatic results established Strategic Parenting as a significant player in the online parenting education space and demonstrated our capacity to deliver exponential growth for digital course creators and e-learning platforms.

WellO2, a Finnish health technology company specializing in respiratory wellness devices, sought to boost its eCommerce performance and optimize digital marketing efforts. As a key strategist, I conducted comprehensive CRO audits, email marketing, and Facebook Ads and Google Ads campaigns. I also developed and implemented a data-driven growth strategy and optimized the entire digital sales funnel, achieving a 200% increase in eCommerce revenue. There was also a significantly improved ROAS across all digital channels and an enhanced email marketing performance.

This project showcased our ability to scale eCommerce operations for healthtech products through advanced analytics and best practices in CRO, email marketing, and paid advertising. Our holistic approach transformed WellO2’s digital presence and sales performance, demonstrating expertise in driving substantial growth in the competitive health and wellness eCommerce sector.