Edon Rexhepi

• 50+ — Partner Organizations Supported
• 1:1 — Partner-level Campaign Personalization

A global cybersecurity vendor needed to scale centrally managed campaigns across many partners while preserving brand consistency. Each partner also required its own identity, lead owners, forms, notifications, and follow-up processes.

Using Scalentra, I turned the campaign requirements into a repeatable partner rollout. I configured co-branded pages, forms, emails, workflows, lead routing, notifications, testing, approvals, and launch coordination.

The model supported phased campaign delivery to more than 50 partners. The vendor kept its messaging and structure consistent, while each partner received a branded journey and clear ownership of the leads generated.

• 50+ — EMEA Partners Supported
• 1:1 — Co-branded Partner Experiences

A single regional campaign needed to be adapted for more than 50 partner organizations. Every partner had different branding, contact details, lead owners, and compliance requirements. Leads generated through paid social activity also needed to enter the appropriate partner journey and reach the correct owner quickly.

I generated dynamic landing pages and emails, built partner-specific forms and workflows, and configured lead assignment and immediate notification processes. I also handled personalization, compliance elements, tracking, responsive behavior, form testing, and automation quality assurance for each partner variation.

The program delivered consistent, co-branded campaigns across 50+ EMEA partners. Each organization had its own lead-generation experience and follow-up process, while the shared campaign structure simplified regional coordination and maintenance.

• 8 — Target Markets Covered
• 3 — Campaign Languages
• 24 — Progressive/Dynamic Landing Pages
• 4 — Campaign Offers Delivered

The campaign included eight target markets, three languages, four offers, several advertising channels, and multiple customer journeys. Some campaign assets were not available in all required languages, which added localization, design, and coordination requirements to an already complex delivery.

I structured the automation journeys for four campaign offers and delivered 12 localized landing pages with 12 corresponding thank-you pages. I configured forms, asset delivery, automated follow-up, and lead notifications, while coordinating localized campaign copy, gated resources, and supporting creative materials.

One automation framework launched campaigns across eight markets in three languages. Each offer guided audiences from first interaction to conversion, content delivery, and follow-up with a consistent cross-market experience.

• 3 — Reusable Landing Page Templates
• 3 — Campaign Formats Supported

The marketing team needed a more flexible way to launch different campaign types without commissioning a separate page and email build for every initiative. Its HubSpot setup also required clearer segmentation, workflow enrollment, and follow-up practices.

I designed and developed three modular HubSpot landing page templates for informational, gated-content, and event campaigns. I also created adaptable email templates and helped the team improve how landing pages, forms, lists, emails, workflows, and audience segments worked together.

The client gained a reusable HubSpot framework for key campaign formats. Marketing could create consistent landing pages and emails with less development, while improved segmentation and workflows simplified future campaigns.