Felix is available for hire
Hire FelixFelix Remennik
Verified Expert in Marketing
Marketing Expert
San Jose, CA, United States
Toptal member since December 6, 2024
Bio
Felix is a seasoned marketing lead with 8+ years of experience at Google. A founder of two startups—one acquired by Toptal—and now spearheading a climate tech venture, his growth mindset revolves around customer-centric strategies. By deeply understanding clients' business models, target demographics, and industry dynamics, Felix crafts innovative growth blueprints. Notably, he has assisted 200+ firms in securing subsequent funding rounds.
Project Highlights
Talkiatry Marketing
Headed growth marketing for Talkiatry during a pivotal time of expansion for the company.
Merry People Interim CMO
Spearheaded the burgeoning Merry People marketing team with go-to-market (GTM) strategy in the US.
EarnUp
Served as the growth marketing lead for fintech startup to grow their online presence, develop their brand for both B2C and B2B2C, and drive demand.
Expertise
- Business Strategy
- Customer Acquisition
- Digital Advertising
- Go-to-market Strategy
- Growth Marketing
- Marketing Strategy
- Search Engine Optimization (SEO)
- Team Leadership
Work Experience
Director of Growth
2023 - PRESENT
Harvest Thermal
- Led all growth efforts, from cross-channel marketing to sales funnel and process optimization. Handled SEO, paid media, email/lifecycle, CRM content, and automation in both B2C and B2B channels.
- Grew monthly MQLs (verified signups) over 7x while reducing CPL by 2.5x. Increased SQLs by 8.5x with funnel optimization and tactical improvements to condense time lags. Accomplished with only a 50% increase in the marketing budget.
- Drove site rebrand to modernize platform and brand. Revamp in content structure, strategy, and production. Resulted in a 40% bounce rate improvement, 1.8x time on site, and a 70% increase in site engagement events.
- Collaborated with the sales team to improve flow automation and strengthen the funnel (Hubspot, Zapier). Building out email sequencing to nurture leads and increase conversion rates while saving sales time.
- Optimized the sales funnel to increase monthly sales over 3x, the strongest sales period in the company's history.
- Partnered with the CEO on expansion efforts, including vetting and hiring additional sales & marketing team members to support lead volumes. Assisted in messaging & presentations for fundraising of $7+ million seed round. Supported series A raise.
- Managed and coached team members for SEO and organic efforts (social, growth)—leveraging AI to produce relevant content and leading cross-funnel marketing growth with limited startup resources.
- Increased site DR from 26 to 41 within a year, built backlinks into the 800s, and ranked for over 700 relevant KWs.
- Led PR strategy to evangelize brand & educate consumers about heat pumps via media. Recognized by Times Top 200 ClimateTech companies, an Edison Sustainability Award, a Reuter’s Energy Award, and the Golden Nugget Award for Innovating Housing Tech.
Chief Growth Officer & Co-founder
2020 - 2023
Growth Collective (acquired by TopTal)
- Led all functions relating to company and client growth, heading both sales and marketing departments—from customer acquisition/retention to product marketing and sales enablement to both brand and performance marketing.
- Built the Growth Collective (GC) brand from the ground up and established messaging, narratives, and competitive positioning.
- Managed GC content team to deliver collateral and build awareness—from SEO articles to sales enablement to infographics and materials to evangelize across communities and publications and build a two-sided marketplace.
- Hired and managed three new team members to lead operational marketing, content and creative marketing, and community management. Oversaw deliverables of all functions and owned reporting to the parent company and shareholders.
- Created a fully automated product marketing intake flow to shift smaller leads to self-service. Cut down client onboarding time for these leads by 3x and saved the company ~4.5 HC of labor without sacrificing lead conversion rates.
- Owned all performance marketing, demand-gen across search, social, outbound/ABM, and lifecycle marketing. Increased SQL by an average of ~250%/year since 2020 - up to ~40 SQL per week to keep a 4-person sales team fed with leads.
- Led partnership marketing efforts to co-brand with relevant VCs, agencies, & channel partners. Instituted programs to help close larger partners, including NP Digital, WPromote, Gradient, and Signalfire, which delivered 38% of company revenue.
- Grew GMV ~220% per year on avg to over $4M annually while keeping costs low & achieving profitability. Increased active clientele over 10x from 11 to 120 & helped increase avg client lifetime value by 70% with targeted acquisition &retention efforts.
- Drove overall company growth on both client (demand) and marketer (supply through community management) side to increase valuation for a successful exit—the company was acquired in Dec 2021. Promoted to president to lead the company upon acquisition.
- Contributed to the acquisition of Growth Collective by Toptal in early 2024 as their marketing expansion branch.
Founder and CEO
2019 - 2021
Flex Ads Marketing
- Founded and led a full-service digital marketing firm to deliver long-term success to client partners. Specialized in growing funding-stage startups and SMBs and developed partnerships to serve PortCos through VC relationships.
- Acquired and managed dedicated relationships with 25+ clients across tech verticals, managing nearly $15 million in annual marketing spend across performance channels.
- Grew client businesses an average of roughly 35% YoY in marketing scale via cross-platform digital solutions.
- Hired, coached, and managed three account executives on marketing channels, sales skills, and client relationship management.
- Grew customer portfolio by approximately 60% each year, acquiring new businesses and increasing services provided to help support the growth we drove for them.
- Sold the company in 2021 and transitioned customer portfolio to acquiring business.
Senior Sales Manager
2011 - 2019
- Led a team of up to 18 sales strategists and account executives to consult with high-potential SMBs and advise on marketing growth strategies.
- Managed around $350 million in annual revenue, driving over $70 million in incremental revenue growth from that base.
- Achieved an average of 121% to sales targets across four quarters—a top-attaining manager in a 30-person org.
- Attained an average of 117% on internal KPIs (including Coaching and Customer Success)—the 2nd most of any manager in org.
- Had a 99% average rating in People Manager Reviews across five years of management—top 2% of all Google managers.
- Owned C-level client relationships, in-person client visits, and high-level portfolio management across clients. Partnerships ranged across channels/industries—numerous startups, mature traditional businesses, B2C, and B2B.
- Assisted hundreds of startups in raising funding rounds. Helped implement marketing strategies with late-stage startups that helped eight of them deliver an IPO.
Project History
Talkiatry Marketing
http://talkiatry.comHeaded growth marketing for Talkiatry during a pivotal time of expansion for the company.
As the marketing lead, I owned Google Ads, Meta Ads, Bing Ads, and SEO channels for lead generation. I also increased lead volumes by three times in the first month, continuing growth over the next half year while decreasing costs per lead.
This demand generation helped Talkiatry expand to six new states and build brand awareness that enabled them to recruit more psychiatrists to the platform (growing supply side as well).
This demand generation helped Talkiatry expand to six new states and build brand awareness that enabled them to recruit more psychiatrists to the platform (growing supply side as well).
Merry People Interim CMO
http://merrypeople.comSpearheaded the burgeoning Merry People marketing team with go-to-market (GTM) strategy in the US.
Merry People is a fashionable rain boot and gumboot startup in Australia. I worked as their CMO when their CEO was going on leave. I was entrusted with managing the marketing team and agency partners and driving the brand's strategic expansion into the US. As part of my six months there, I:
• Led an overhaul of non-brand marketing strategy.
• Assisted with the marketing platform expansion to uncover successful lead generation channels.
• Drove record sales during their peak season and the start of their low season (when my project ended).
• Oversaw the strategy for their US (primary focus), NZ, and UK expansion efforts, helping manage budgets and demand and adjusting for supply and manufacturing challenges.
• Led an overhaul of non-brand marketing strategy.
• Assisted with the marketing platform expansion to uncover successful lead generation channels.
• Drove record sales during their peak season and the start of their low season (when my project ended).
• Oversaw the strategy for their US (primary focus), NZ, and UK expansion efforts, helping manage budgets and demand and adjusting for supply and manufacturing challenges.
EarnUp
http://earnup.comServed as the growth marketing lead for fintech startup to grow their online presence, develop their brand for both B2C and B2B2C, and drive demand.
I worked with EarnUp's CMO to drive growth during the company's fundraising period. I led Google Ads, Meta Ads, and SEO channels to acquire new customers. We saw 2.5 times monthly signup growth and over two times monthly subscriber growth while keeping budgets static.
I also owned the creative strategy, conversion rate optimization (CRO), funnel optimization, and audience refinement. I revised the targeting strategy to a different audience segment that proved more engaged and a source of deeper funnel leads.
Finally, I helped the company raise its next round of funding due to strong lead generation and revenue metrics attained.
I also owned the creative strategy, conversion rate optimization (CRO), funnel optimization, and audience refinement. I revised the targeting strategy to a different audience segment that proved more engaged and a source of deeper funnel leads.
Finally, I helped the company raise its next round of funding due to strong lead generation and revenue metrics attained.
Education
2007 - 2010
Bachelor's Degree in Economics
University of California, Berkeley - Berkeley, CA, USA
Certifications
OCTOBER 2023 - PRESENT
HubSpot Content Marketing Certification
HubSpot
FEBRUARY 2017 - PRESENT
Executive Coaching Certifications
Harvard University
MARCH 2011 - PRESENT
Google Analytics Certification
FEBRUARY 2010 - PRESENT
Google Ads Certification
Skills
Core
Google Ads, Marketing Strategy, Digital Advertising, Go-to-market Strategy, B2C Marketing, Digital Marketing, Lead Generation, Growth Hacking, Marketing Analytics, LinkedIn Marketing, Media Buying, Funnel Optimization, Search Engine Optimization (SEO), Sales, Product Marketing, Content Marketing, Google SEO, SEO Audits, SEO Tools, Email Marketing, Chief Marketing Officer (CMO)
Business Models
B2B, SaaS, SaaS Product Marketing
Platforms & Tools
HubSpot, Google Analytics, HubSpot Marketing Hub
Other
Google, Growth Marketing, Team Leadership, Business Strategy, People Management, Demand Generation, B2B Marketing, Growth Strategy, Customer Acquisition, B2B Lead Generation, Startup Marketing, SEO with AI, Lifecycle Marketing, Sales Strategy, Economics, Business, Optimization, Negotiation, Leadership, Thought Leadership, Artificial Intelligence (AI), Meta Ads, Sales Funnel, Marketing ROI Optimization
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