Filip Nakov

• 36.23X — MRR increase in twelve months
• 66.7% — Trust increase - DR from 27 to 45

• No repeatable acquisition engine (mostly network and one-off wins).
• Low trust and weak clarity: no reviews, DR 27, copycat storytelling.
• Scraping pain rising fast: stronger bot defenses, higher cost, more failures.
• Needed keywords that rank with low authority and monetize fast.
• Writer quality was unpredictable: 50+ tests, lots of revisions, hard to scale.

• Score keywords by pain, fit, ICP, ease.
• Teach DIY first, then show where it fails.
• Explain why fixes break at scale.
• Offer “one API call” path, show real output.
• Guide first win: playground -> code -> ship.
• Scale with blueprint briefs + checklists + trained writers.

• Three weeks to first revenue, so SEO monetized immediately (not months later).
• 36.23X MRR growth in 12 months, and 2.5X MRR within 90 days.
• Authority and trust improved: DR 27→45, reported 66.7% trust increase.

• 66.67% — ARR Growth

ZenRows had strong technical capabilities and a powerful API product, but its messaging failed to clearly communicate that value to different buyer segments. Messaging was inconsistent across key touchpoints—homepage, pricing page, and trial onboarding—leading to confusion about product differentiation versus competitors. The customer journey lacked a defined narrative from “problem awareness” to “trial activation,” resulting in friction between interest and signup.

I started with a full messaging and journey audit, mapping user drop-offs across the site and onboarding. From there, I built a new messaging hierarchy that linked every feature to an outcome. For example, from “The all-in-one tool to avoid getting blocked” to “Scrape Web Data at Scale Without Getting Blocked.”

I also rewrote copy to balance technical clarity with business value and unified tone across all pages. I simplified the signup flow, added trust signals earlier, and made frictionless calls to action (CTAs). After A/B testing headlines and microcopy, I documented a messaging framework to align future campaigns and maintain consistency.

We grew ARR by 66.7% in five months via messaging and journey optimization. Visitor-to-trial conversion increased from 15% to 16.9%, driven by clearer positioning and outcome-based copy. Trial-to-paid activation rate improved through reduced signup friction and stronger proof points, and onboarding drop-offs decreased after restructured microcopy and contextual CTAs. I also created a scalable messaging framework that is now used across product pages, emails, and paid campaigns for consistent growth.

• 25% — Increase in New Customers
• 28% — Lower Cost per Acquisition

Ageless Men’s Health, a national testosterone replacement therapy (TRT) clinic with 67+ locations across the US, struggled to generate any online conversions. Their landing page had a 0% conversion rate, and Google Ads underperformed with a low click-through rate (CTR). Copy across pages and ads was vague, unfocused, and failed to address the target audience’s pain points.

The core issues were:
• Unclear and impersonal messaging.
• Undefined value proposition.
• Long, confusing sentences that hid the benefits.
• Lack of differentiation between local clinics.

Within one month, I executed a full-funnel messaging and creative overhaul, comprising the following:
• Wrote 100+ new Google Ad copy variants focused on clarity, emotional triggers, and specific audience pain points.
• Created three new landing pages with 67 unique and localized hero sections, making each clinic feel personal and relevant.
• Rebuilt copy around the “pain–solution–result” model, highlighting benefits and outcomes in clean bullet points for easier readability.
• Defined the core positioning for Ageless as the most accessible and trusted TRT provider in the US.

In just three months, conversions increased by 25%, cost per acquisition decreased by 28%, and Google Ads CTR rose significantly due to stronger copy and message alignment

• 2.58% — ARR Growth
• 10.7% — New Signups

The challenge was that the company didn’t rank for industry-specific keywords when users were looking for site scrapers instead of a generic solution.

I used Ahrefs to identify 200+ high-intent keywords and created a template in Google Sheets for the landing page sections, structure, and copy formulas. With the help of a developer, we created code that uses the Google Sheet and creates 200+ unique landing pages with one click.

We grew ARR by 2.58% in the first five months and increased new signups by 10.7%. The company ranked in the top search results for the industry-specific keywords, and AI visibility significantly improved.

The company has been in the market for over 10 years, but the revenue has kept decreasing year by year, and they couldn’t figure out why. They needed someone who could map their entire funnel, identify all the gaps, and create a solid marketing strategy.

An in-depth website and funnel audit:
• Since the product pages weren’t optimized for conversion, direction and examples were provided.
• The value proposition was unclear, so I assisted in developing the unique selling proposition.
• A specific direction and examples were given on how to retain their existing customers, as there was no nurturing strategy.
• A content marketing strategy with examples in order to generate top-of-the-funnel traffic.

• Clear diagnosis of why their site isn’t converting (3.41% rate) despite getting traffic.
• Messaging and value proposition framework set in place.
• Multi-channel traffic plan.
• 27-point implementation checklist with visual wireframes.

• +142% Signups — Meta-attributed Signups Grew Significantly Month Over Month
• -47% Cost per Signup — Each Signup Got Notably Cheaper to Acquire
• +1,600% Paid Users — Went from Converting Almost None of Its Signups to Converting a Meaningful Share
• -92% Cost per Paid — Acquisition Cost per Paying Subscriber Fell Sharply

• Meta signups were cheap to acquire, but almost none converted into paying subscribers, pushing subscriber acquisition cost to an unsustainable multiple of spend.
• Meta was also a minor channel, contributing a small minority of total signups next to the top channel.

• Noticed that the signup volume and cost were healthy, but conversion to paid was nearly flat, pointing to a landing page or offer mismatch rather than a traffic quality problem.
• Stopped relying on the original landing page as the default destination for the flagship video tool campaign.
• Implemented a new landing page variant built around that campaign angle.
• Tested the new variant against the original in a head-to-head split, then scaled the winner across the ad group once it pulled ahead.

• Subscriber conversion rate improved dramatically MoM.
• Cost per subscriber dropped by over 90%.
• Meta’s share of total signups nearly doubled, moving it from a minor channel toward parity with the top channel.