Georgia Oro

• 87 — Pioneer Users Acquired in 6 Months via Inbound & Outbound
• 2 — Major National Newspapers in Active Pipeline
• 100% — Go-to-market Built from Scratch — Zero to Launch in 6 Weeks
• 56% — Average Open Rate on Pioneer Nurture Campaigns
• 6,9% — Average Click Rate, 3x the B2B Benchmark

Traditional news formats are failing to capture younger, social-native audiences. WIPOV needed a go-to-market strategy, commercial framework, and web presence built from zero—with no existing brand, no sales process, and no validated demand. The challenge was to move from concept to sustained Pioneer adoption in months, not years.

Designed and launched the company website and beta acquisition landing page. Built the full GTM strategy, including positioning, target audience definition, and value proposition. Developed the sales narrative and commercial framework. Led inbound and outbound lead generation, content strategy, and LinkedIn presence to grow the Pioneer program from zero to 87 users in 6 months.

Acquired 87 Pioneer users and 4 media companies as beta testers in 6 months through inbound and outbound marketing. Initiated talks with a major national newspaper, validating early product-market fit with digital-native publishers.

• 1 — eCommerce Platform Successfully Launched
• 5+ — Influencer Partnerships Activated
• $50,000+ — Revenue Generated in the First Year

The challenge was launching a CBD cosmetics brand in a highly regulated market, where strict advertising policies limit paid media opportunities. The brand needed to build trust, differentiate from competitors, and generate awareness while ensuring compliance and enabling repeatable customer acquisition.

I led the project end-to-end, from brand creation to go-to-market execution. I defined positioning, naming, and visual identity, and developed the eCommerce platform. I also designed a compliant multichannel strategy combining paid media, influencer marketing, and email automation to drive acquisition while building long-term retention.

I successfully launched the brand and eCommerce, establishing initial traction through paid and organic channels. I built a scalable acquisition and retention system, laying the foundation for repeatable growth in a regulated market.

• 15% — Increase in Violation Identification Through Data-driven Risk Scoring
• 7,000+ — Properties Analyzed to Generate Actionable Risk Insights
• 30+ — Violations Identified Through Enhanced Data Intelligence

A PropTech AI startup had powerful data but zero market traction. Real estate professionals were drowning in fragmented, hard-to-interpret information — leading to slow decisions, invisible risks, and untapped commercial potential. The product needed a clear identity, a compelling narrative, and a go-to-market strategy to turn raw data into revenue.

Designed and executed a 3-phase GTM strategy: market research to map the NYC real estate ecosystem, stakeholders, and key data pain points; strategic repositioning of the platform as a decision-making intelligence tool with clear business value; and full go-to-market execution, including target segmentation, investor narrative, scalable outreach, and lead generation systems to drive early adoption and commercial rollout.

Enabled analysis of 7,000+ properties, prioritized 300 high-risk sites, drove 178 inspections, and delivered a 15% increase in violation identification through actionable AI-driven intelligence.

• 0% Spam Rate — Across Full 6-email Activation Sequence (1,678 Contacts)
• 3.74% CTR — Peak Click-through Rate, Email 2 of Activation Sequence

PRX Vault had no email marketing infrastructure in place beyond a basic HubSpot setup. With a cashback platform launching in hyperscale mode and a post-event audience of ~1,678 cold contacts, the business needed a full lifecycle system built from scratch — automation, segmentation, deliverability, and HTML templates — with no ramp-up time and minimal oversight.

Audited the existing HubSpot setup and built the full email marketing stack independently. Designed and deployed a 6-email post-event activation sequence with engagement branching, inbox placement optimization (text-first structure for Primary tab targeting), and bulletproof dark mode rendering. Built HubSpot workflows for free member onboarding and first-purchase nudging. Implemented dual lead scoring (Fit and Engagement). Imported 8,597 partner brands with category taxonomy to power future behavioral segmentation. All templates are built as custom HTML with full mobile and dark mode control.

0% spam rate and sub-2% bounce across all sends. 3.74% CTR peak on a cold post-event cohort. Built segmentation infrastructure — Active, Warming, Dormant, and 8,597 brand categories — ready for UK and US/EU expansion.

• 80+ — Marketing Qualified Leads (MQLs) Generated Annually
• 10% — Year-over-year Revenue Growth Supported by Marketing Strategy
• 30+ — National and International Trade Shows and Events Executed
• 1 Million — Annual Marketing Budget Managed and Optimized
• 10+ — CSR and Social Impact Events Managed to Strengthen Brand Reputation

Kaeser Compressori Italy—a branch of a global industrial leader—lacked a structured marketing function to drive brand visibility, lead generation, and commercial growth in a competitive B2B industrial market. The goal was to build and scale a full marketing operation aligned with global HQ while responding to local market dynamics.

Directed all strategic and operational marketing for 5.5 years: built SEO/SEM presence from scratch, designed integrated B2B campaigns across digital and traditional channels, managed 30+ trade fairs, developed lead generation programs, produced content and PR collateral, aligned marketing with the sales network to support market growth, and led CSR initiatives, including environmental campaigns and AIRC partnerships to strengthen brand reputation.

Delivered 80+ MQLs/year, managed €1M annual marketing budget, executed 30+ trade shows, and contributed to 10% YoY revenue growth—building Kaeser Italy’s marketing into a full commercial growth engine.

• 25% — Increase in App Downloads (YoY)
• 40% — Growth in Mobile User Acquisition

Truescreen, a B2B mobile app analytics platform, faced challenges building brand awareness and driving user acquisition in a competitive market. The platform needed stronger market positioning and consistent inbound demand generation to support sustainable business growth in the mobile app analytics space.

Developed and executed an integrated digital marketing strategy focused on multi-channel campaigns, content marketing, and app growth initiatives. Coordinated marketing campaigns across digital platforms to build brand awareness and drive app user acquisition. Managed marketing operations to support market positioning and growth objectives. Implemented performance tracking and optimization to refine the acquisition strategy over time. Collaborated with product and sales teams to align marketing efforts with business priorities.

Increased mobile app downloads and user acquisition. Strengthened brand positioning in the mobile app analytics market. Established consistent demand generation supporting business growth.

• 99.8% — Email Delivery Rate

A US agency needed an email specialist for a consumer eCommerce client on Shopify, ahead of a platform migration. Flows were running, but reporting leaned on open rate, which Apple MPP has made unreliable, so decisions rested on inflated numbers. Only a small share of the database was marketable. And the migration had no baseline, so its success could never have been judged.

I started with a full platform audit: account structure, flows, segmentation, list health, deliverability, and authentication, delivered as a client-facing report with prioritized actions.

I then took ownership of campaign strategy and lifecycle flow maintenance, with pre-send QA on audience, suppression, and UTM tracking. Reporting was rebuilt on clicks and revenue.

In parallel, I designed the pre-migration baseline: click-based engagement tiers, absolute performance figures, suppression records, and a documented attribution model.

Recent sends deliver at 99.8% with zero spam complaints. More importantly, the client now measures clicks and revenue rather than open rate, and the migration has a baseline against which to judge. Measurement is part of the deliverable.