Jake McIntyre
Verified Expert in Marketing
Marketing Expert
New York, NY, United States
Toptal member since July 22, 2024
Jake is a marketing executive with a proven track record of driving profitable growth for businesses across diverse industries, including eCommerce, healthtech, CPG, disruptive technology, and lead generation. He spent five years at Meta, managing and optimizing over $50 million in annual ad spend. After Meta, Jake scaled a brand from zero members to 13,000 in three years as the VP of marketing.
Project Highlights
Expertise
- Customer Acquisition
- Customer Retention
- Email Campaigns
- Growth Hacking
- Meta Ads
- SMS Marketing
- Shopify
- TikTok Ads
Work Experience
VP of Growth Marketing
CopilotIQ
- Scaled the company to 13,000 members starting from scratch and grew the annual recurring revenue from zero to $20 million in three years.
- Designed and implemented a comprehensive growth strategy to drive customer acquisition, engagement, and retention through digital marketing channels.
- Owned the growth marketing and CRO strategy, leveraging A/B testing, user behavior analysis, and data-driven insights to optimize the customer journey and maximize conversion rates across all touchpoints.
Client Solutions Manager
Meta
- Managed over $50 million in annual advertising spend on the platform.
- Developed tailored solutions using Meta's advertising products, data insights, and creative assets.
- Analyzed campaign performance data to derive actionable insights, report on the success of advertising efforts, and make strategic recommendations for future initiatives.
Project History
Growth Marketing
Handled all marketing initiatives for CopilotIQ and scaled the company from zero to $20 million in annual recurring revenue in three years.
CopilotIQ is a telemedicine platform for seniors with diabetes and high blood pressure, with over 13,000 customers. I built and managed the marketing organization and leveraged digital marketing tactics to drive brand growth.
Creative Output Leads Increase and CPA Drop
Built an organizational process involving our internal marketing team, a creative agency, and freelancers to increase the testing frequency of new styles of creative assets.
This project I led at CopilotIQ aimed at building a system to leverage performance data and inform creative assets strategy production. I also built a process to test new creatives with a weekly cadence, leading to a 10% decrease in cost per acquisition (CPA).
Yeti Coolers Campaign
Led the strategy and execution for Yeti Coolers' custom shop campaign. The campaign drove a 7x ROI through account structure and creative assets optimization.
Yeti Coolers, a leading outdoor accessory brand, was one of my key clients during my tenure at Facebook. I managed their advertising investment on the platform, focusing on optimizing campaigns and refining their creative strategy. My primary objective was to drive improved performance by reducing their cost per acquisition through data-driven insights and strategic adjustments.
Skills
Core
TikTok Ads, Email Campaigns, Growth Hacking, Paid Advertising, Influencer Marketing, Conversion Rate Optimization (CRO), Lead Generation, TikTok Marketing, Digital Marketing, LinkedIn Ads, Facebook Ads, Social Media, Go-to-market (GTM) Strategies, Copywriting, Social Media Marketing (SMM), Digital Marketing Strategy, Marketing Strategy, Performance Marketing, Marketing Operations, SMS Marketing, Google Ads, Google SEO, A/B Testing
Platforms & Tools
Instagram Ads, Bing Ads
Other
Meta Ads, Shopify, Customer Acquisition, Tech Sales, Advertising, Paid Media, Growth Strategy, Growth Marketing, Value Proposition, Go-to-market Plans, Creative Design, Customer Retention, CTV Ads, Conversion Rate, eCommerce, Direct Mail, Radio Advertising, Creative Strategy
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