John Freund

Heron Finance is a platform that allows accredited investors to diversify their investment portfolios with private credit deals. We A/B tested various pitches and copies and discovered that targeting more sophisticated investors already familiar with private credit led to the highest conversion rate.

I built the GTM roadmap, developed SEO strategies, redesigned the website, and developed a cold email outreach strategy that generated over $100 million in transaction volume in one year.

Prior marketing efforts yielded zero conversions.

I helped launch the Legal Funding Journal. As the sole employee, I created all content, produced the podcast, and conducted all digital marketing and sales efforts. I single-handedly led the company from pre-sales to profitability.

Spearheaded customer acquisition for Heron Finance, driving around $1 million in AUM within six months through content, email, affiliate, event, and paid social media campaigns. I helped manage a $1 million per year budget.

I reduced customer acquisition costs to below $400 (beating the industry average) through a comprehensive cold outreach strategy coupled with a 40+ email onboarding campaign, leveraging automation and segmentation techniques.

I also established Heron Finance’s blog as a thought leader, ranking top 10 in Google SERPs within four months through SEO-driven content strategies.

I launched and optimized user-centric website pages and IRL events, securing high-profile demos with wealth managers from firms like Goldman Sachs and Citi.