John Hasenauer
Verified Expert in Marketing
Marketing Expert
Simi Valley, CA, United States
Toptal member since March 5, 2020
John is a digital marketing specialist who develops high-performing growth marketing campaigns. He grows businesses and has driven a startup to $33 million in annual revenue. Seasoned in almost all aspects of digital marketing, he focuses on fueling the sales funnel with demand generation, amplifying brand presence with paid media, and future-proofing the business with AI marketing automation. John is also certified in Google Ads, Google Analytics, and HubSpot's Marketing Hub and Sales Hub.
Project Highlights
Expertise
- Facebook Ads
- Google Ads
- HubSpot
- HubSpot Sales Hub
- LinkedIn Ads
- Marketing Strategy
- SEO Tools
- WordPress
Work Experience
Marketing Strategist
Grand Marketing Solutions
- Worked on a copywriting, WordPress SEO, and CRO project, leveraging Yoast SEO and other tools for a catering company. Doubled the impressions and increased organic traffic by 25% in 30 days. Organic traffic is now the leading sales channel.
- Took over an underperforming Google Ads campaign for a business lending company struggling with high lead costs and poor lead quality. Lead quality improved: 50% of the leads generated were qualified compared to 2% when I took over the campaign.
- Worked in an HVAC company that had its Google My Business listing suspended and needed to replace that traffic with Google Ads. Reactivated the GMB listing and created a Google Ads campaign that led to the company's best month of sales.
- Reviewed the Salesforce implementation of a 120-year-old wastewater treatment company that needed help converting its online leads. Found that many of their inbound leads were unassigned or had poor follow-up. Digital sales increased by over 60%.
- Performed a HubSpot optimization for an HR company that wanted to increase sales. Lead follow-up and a nurture strategy increased sales by over 100% for the channel. Used HubSpot workflows, lead scoring, and task management.
- Leveraged the Klaviyo platform for multiple targeted email campaigns.
- Performed marketing attribution analyses to demonstrate the effectiveness and impact of each solution on key metrics such as traffic, qualified leads, conversions, and sales.
SEM/SEO Specialist
Price Armstrong, LLC
- Increased monthly new client sign-ups from 2 – 3 per month to 28 in my final month. I optimized their Google Ads campaign by setting up lead tracking in HubSpot. I used the information gathered there to increase conversions.
- Used conversion rate optimization (CRO) best practices to generate a 300% increase in conversion rates for their landing pages.
- Managed the SEO while the website was being redesigned to ensure that the new sitemap did not reduce their organic traffic.
Marketing Operations and Lead Generation
The Law Office of Ryan T Smith, PLLC
- Set up lead attribution and attorney sales reports that identified the most profitable marketing channels. This included which of the more profitable practice areas had the highest closing rates.
- Created a new attorney compensation package that aligns the firm's goals with the attorney's efforts. The firm needed the remaining attorneys to improve their sales efforts, and the new compensation plan helped to achieve that goal.
- Worked with management to create a payment plan that offered prospects a substantial discount for quick payments and payment options if they could not pay in full. This improved conversion rates by 30%.
Account Manager
Vonazon
- Created the content marketing strategy, including blogs, for a digital license plate company that repurposed their existing video content to highlight various benefits of their product and tie them into the buyer's journey.
- Managed blog and webinar content for a managed IT services company in Texas. Used gated and non-gated content, lead scoring, and lead nurturing to move prospects through the buyer's journey and performed marketing attribution analyses.
- Led the launch of a legal portal for lawyers that included legal software and online marketing as part of a monthly plan. Created and executed the onboarding process, including all content and documentation.
Marketing Director
SmartQuote
- Directed the B2B and B2C marketing teams. Generated new business for local mortgage and insurance agencies and large national brands such as Quicken Loans, 21st Century Insurance, and AAA Insurance.
- Led an 8-member team generating new clients and growing top-line revenue with services such as Google and Facebook Ads management, WordPress website development, and SEO optimization.
- Drove the team that managed hundreds of clients' website development and marketing efforts on a local, regional, and national level—offering expertise in conversion optimization, content creation, paid media, and email marketing and autoresponders.
- Performed marketing attribution analyses to demonstrate the effectiveness and impact of each solution on key metrics such as traffic, qualified leads, conversions, and sales.
- Trained hundreds of agencies on effectively following up and converting online leads with inside information and data gained from working with our large accounts—all of which experienced explosive growth via our digital marketing efforts.
Marketing Director
LoanWeb
- Handled the sales and marketing efforts and top-line revenue goals for the company, which was founded in 1999 and grew to over 100 employees and $33 million in annual revenue under my leadership.
- Created the sales strategy, playbooks, and training programs and hired the first 10 employees before recruiting a sales manager so I could move on to heading up the marketing department.
- Drove an 8-member team and top-line revenue growth, budgeting, and forecasting with a digital marketing budget of over $14 million for 2008.
- Led the company to double-digit growth for over eight years.
Project History
Explosive Growth in Organic Traffic for a Catering Company
Applied my SEO expertise to grow organic traffic by 170% in two months—from 275 to 740 visits per month.
I was hired by a successful catering company in Rochester, New York, to grow their organic traffic using Google SEO tactics. I created an SEO plan, which included keyword research, and built webpages for the more popular venues they worked with. Their venue partners were happy to get the free exposure, and traffic increased dramatically over the next 60 days, which continues to grow.
300% Increase in Inbound Calls for a Charter Bus Company
Generated a 300% increase in call volume and a similar increase in bookings after managing a Google Ads campaign for a charter bus company in the Chicago area.
A charter bus company was struggling with its Google Ads management. Their cost per call/lead was high, but lead quality was poor. I took over their Google Ads campaign and increased call volume by 300% while lowering their acquisition costs. Lead quality improved, as did their bookings, which were up 400%.
Leads Increase by 270% for a Business Loan Company
Grew the leads for a business loan company by 270% after taking over management of their Google Ads campaign while also improving lead quality and reducing cost per lead.
A business loan company that targets SaaS and technology companies was struggling with high lead costs and poor lead quality. I took over their Google Ads management and increased lead volume by 270% while reducing the cost per lead by 273% and improving lead quality.
Sales and Marketing Work for a Mortgage and Insurance Marketplace
I was the first hire for a startup mortgage and insurance marketplace and was responsible for sales and marketing. I brought on the company's largest accounts, Quicken Loans, Loan Depot, 21st Century Insurance, and AAA Insurance, among others
I set up the marketing department to generate B2B and B2C customers. This included creating the marketing plan, overseeing the marketing budget, and developing the marketing tactics that grew top-line revenue to over $33 million. At its height, the annual marketing budget was $15 million.
Certifications
LinkedIn Marketing Fundamentals Certification
LinkedIn Marketing Labs
LinkedIn Marketing Strategy Certification
LinkedIn Marketing Labs
HubSpot Sales Software Certified
HubSpot
Frictionless Sales Certified
HubSpot
Digital Marketing Certified
HubSpot
Google Ads Search Certification
Skills
Core
Google Ads, SEO Tools, Facebook Ads, LinkedIn Ads, LinkedIn Marketing, Marketing Strategy, Digital Marketing Strategy, Local SEO, Conversion Rate Optimization (CRO), Keyword Research, Search Engine Optimization (SEO), On-page SEO, Content Marketing, Off-page SEO, SEO Content, Lead Generation, Search Engine Marketing (SEM), SEO Audits, Pay-per-Click (PPC), Customer Segmentation, Email Marketing, Email Campaigns, Email Marketing Automation, B2C Marketing, Digital Marketing, Social Media Strategy, Market Research & Analysis, Social Media Management, Social Media Analytics, Social Media Marketing (SMM), Social Media, Funnel Optimization, Sales, Copywriting, Product Marketing, Account-based Marketing (ABM), Paid Advertising, Marketing Leadership, Marketing Operations, Marketing Analytics, Content Marketing Strategy, Marketing Automation, Content Creation, Writing & Editing, Ad Campaigns, Social Media Advertising, Marketing Technology (MarTech), SEO Marketing, Marketing, Chief Marketing Officer (CMO), Landing Pages, Omnichannel Marketing, Go-to-market (GTM) Strategy, Content Strategy, Social Media Content, Inbound Marketing, Performance Marketing, SEO Keyword Research, Google Paid Ads, Organic Social Media, Google Tag Manager, Ads, Funnel Marketing, A/B Testing, Cold Emailing, Audience Targeting, Organic SEO, Campaign Management, Google Advertising, Media Buying, Growth Hacking, Link Building, YouTube Ads, Marketing Budgeting, WordPress SEO, Google SEO, TikTok Ads
Platforms & Tools
HubSpot, Google Analytics, Google Analytics 4 (GA4), Bing Ads, Content Marketing Platforms, Google My Business, CRM Systems, Google Ad Manager, Performance Max, Meta Platform, Lawmatics, Yoast SEO, HubSpot Marketing Hub, Klaviyo
Business Models
Business to Business (B2B), B2C, B2B, SaaS Product Marketing, Software as a Service (SaaS), SaaS
Technical
Google Search Console
Other
HubSpot Sales Hub, Management, Sales Growth, Semrush, Landing Page Optimization, Competitor Analysis & Profiling, Marketing Plans, B2B Partnerships, Startups, Launch Strategy, Agency, Competition Research, Software, Content Writing, Storytelling, Customer Experience, Growth Marketing, Growth Strategy, B2B Lead Generation, Data Collection, Marketing Attribution, Data Analysis, Paid Search, Case Studies, Blogs, Research, Campaign Analysis, Automation, Content Management, Sales & CRM Platforms, Customer Relationship Management (CRM), Drip Email, Direct Response, YouTube SEO, Customer Acquisition, Website Audits, Paid Media, Data, Sales Effectiveness, Consumer Services, Brand Awareness, Consulting, Meta Ads, Ad Optimization, Buyer Personas, Team Building, Community Marketing, B2B Marketing, Sales Funnel, Subscriptions, Auto Accident, MVA, Web Analytics, Budget Management, Cold Outreach, Outbound Marketing, Technical SEO, Mockups, Wireframing, Sales Pages, Marketing ROI Optimization, Account Management, Acquisitions, Campaign Optimization, Leadership, Marketing Management, PPC Campaign Management, Localization Marketing, Marketing Program Management, google tracking, CRM, HubSpot CRM, Data Analytics, Real Estate, Real Estate Marketing, Attribution Modeling, Reporting, Budgeting, Google Local Services Ads, Localization Strategy, Geofencing & Geotargeting, Design, WordPress, Website Traffic, Product Growth, Trello, Wix, Dashboards, Salesforce, Web Development, Figma, Marketing Forecasting, Marketing Tactics, Sales Management, Team Management, Web Design, CallRail, Web Content, Autoresponders, Email Autoresponders, Lead Nurturing, SurveyMonkey, Turnaround Consultant, Startup Consulting, Startup Marketing, Demand Generation, Website Migration
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