John Hasenauer

I was hired by a successful catering company in Rochester, New York, to grow their organic traffic using Google SEO tactics. I created an SEO plan, which included keyword research, and built webpages for the more popular venues they worked with. Their venue partners were happy to get the free exposure, and traffic increased dramatically over the next 60 days, which continues to grow.

A charter bus company was struggling with its Google Ads management. Their cost per call/lead was high, but lead quality was poor. I took over their Google Ads campaign and increased call volume by 300% while lowering their acquisition costs. Lead quality improved, as did their bookings, which were up 400%.

A business loan company that targets SaaS and technology companies was struggling with high lead costs and poor lead quality. I took over their Google Ads management and increased lead volume by 270% while reducing the cost per lead by 273% and improving lead quality.

I set up the marketing department to generate B2B and B2C customers. This included creating the marketing plan, overseeing the marketing budget, and developing the marketing tactics that grew top-line revenue to over $33 million. At its height, the annual marketing budget was $15 million.

• $1.04M — Closed Revenue, Up From $497K in One Year
• 95% — Recurring Revenue
• 50% — Projected 2026 Growth Over 2025

A B2B services company had inherited Google Ads campaigns that produced clicks but almost no leads, and there was no way to connect ad spend to closed revenue or tell which campaigns were worth funding.

I restructured Google Ads around the company’s highest-value recurring service with new ad copy, tighter targeting and dedicated landing pages. I then tied every lead to closed revenue in the CRM, so budget shifted to the campaigns that produced paying customers.

Closed revenue grew from $497K to $1.04M in one year. Recurring revenue now makes up 95% of the business, and 2026 is on pace for another 50% increase.

• 60+ — Funded Loans, Up From Zero
• 16.2% — Submission-to-Close Rate

A regional bank’s Performance Max campaign generated mortgage form fills but zero funded loans. Inquiries were not followed up consistently, and tracking stopped at the form, so there was no way to see which leads turned into loans.

I rebuilt the intake flow in HubSpot so every inquiry got fast, consistent follow-up, and set up tracking that measured each lead from ad click through application to funded loan. That gave the bank, and Google’s bidding, visibility into which inquiries actually closed.

The bank went from zero to 60+ funded loans since July 2025 on the same ad spend, with a 16.2% submission-to-close rate.

• 31% — Share of Voice in AI Answers
• 477 — AI Citations, Most in the Category

A B2B document management and mailroom outsourcing company competing with Canon, Xerox and Ricoh was largely absent from AI-generated answers. Buyers were asking ChatGPT, Gemini and Perplexity for recommendations, and larger competitors were being cited instead.

Over 14 months, I built authority content around the questions buyers ask, structured so AI models could cite it. I earned third-party citations and backlinks, mapped content to natural-language prompts rather than only keywords, and tracked AI share of voice weekly in HubSpot to guide where to invest next.

The company reached 31% share of voice in AI answers, ahead of Canon at 21% and Xerox at 19%, with 477 AI citations, the most of any domain tracked.

• 77% — Year-Over-Year Revenue Growth
• 66 — Google Reviews, Up From 11
• 4.8 — Google Rating, Up From 4.2

A family-owned Southern California HVAC company had a dated, mobile-unfriendly website, 11 Google reviews averaging 4.2 stars with a 1-star review at the top, no Search Console setup and just 8 organic clicks a month.

I set up a systematic review generation process focused on recency and consistency, launched a conversion-focused, mobile-optimized website with local SEO built in, set up Google Search Console, built out service pages and local signals, improved technical SEO and added schema markup.

January to June revenue grew 77% year over year, from $521K to $924K. Reviews grew from 11 to 66, the rating rose from 4.2 to 4.8, and monthly organic clicks went from 8 to 202.

• 42% — Intake Conversion Rate, Up From 13%
• 108 — AI-Qualified Matters in 12 Weeks
• 71% — Close Rate in the Best Week

A Charlotte, NC criminal defense and traffic law firm’s answering service captured nearly every call, but many intake records were incomplete, wrong for the firm’s case types or already handled elsewhere. Attorneys spent time on weak leads and reached strong prospects too slowly.

I replaced the answering service with a Retell AI voice receptionist. For traffic matters it handled full intake and created each matter automatically in Lawmatics for attorney review. For DWI and criminal cases it offered a live attorney transfer, a detailed voicemail or a callback. I refined the agent over multiple versions with weekly performance tracking.

In 12 weeks the AI created 108 qualified matters and 14 new clients signed, while conversion rose from 13% to 42%. In the best week, 5 of 7 invoiced prospects signed, a 71% close rate.

• 2x — Year-Over-Year Revenue, Jan to Apr 2026
• 11.1K — Organic Clicks in the First Year
• 66 — Google Reviews at 4.6 Stars

A new café in Midtown Rochester, NY serving breakfast, lunch and catering soft-opened in August 2024 with no website, no search history and no online presence. It needed to be found from day one, before word of mouth could build.

I built a fast, mobile-optimized WordPress site with local SEO structure, schema markup and online ordering, and optimized pages for Rochester breakfast and lunch searches. I set up and managed the Google Business Profile with a review generation strategy, and submitted the café for local best-of awards.

Revenue nearly doubled year over year for January to April 2026. Organic search drove 11.1K clicks in the first year and is the top acquisition channel, and the café won Best Breakfast Sandwich in the City.