Lisa Nguyen, Marketing Expert in Sydney, New South Wales, Australia
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Lisa Nguyen

Verified Expert  in Marketing

Marketing Expert

Location
Sydney, New South Wales, Australia
Toptal Member Since
January 15, 2024

Lisa is a marketing leader with experience driving high-performing teams in EMEA and APAC. Having achieved 25% YoY growth, 60% YoY headcount growth, and an 80% YoY promotion rate, she's an expert in content localization, comprehensive reporting, and strategic insights for revenue growth. Lisa is skilled in marketing automation, lead generation, social media, email marketing, data analysis, HTML5, graphic design, and copywriting.

Work Experience

Head of Marketing Demand Content Operations

2020 - 2023
Crowdstrike
  • Led a high-performing EMEA and APAC content team, achieving a significant 25% increase in the "meetings held" KPI.
  • Implemented a successful recruitment program, resulting in an 80% team promotion rate in 12 months.
  • Accomplished a 60% YoY headcount growth by building high-performing teams.
  • Played a pivotal role in scaling the EMEA region, driving revenue growth and market presence by implementing effective strategies that resulted in a 25% team productivity boost and cost savings.
  • Fostered collaboration between marketing and sales, maximizing revenue opportunities.
  • Managed localization efforts, expanding successfully into new markets.
  • Delivered comprehensive reports and strategic recommendations to senior leadership, providing valuable and actionable insights for growth.

$13 Million Pipeline from Marketing Campaigns

Generated an outstanding achievement by securing a pipeline exceeding $13 million through the strategic implementation of impactful marketing content campaigns across EMEA and APAC.

This project involved the strategic implementation of marketing campaigns, including:

• Developing a comprehensive content strategy aligned with audience needs.
• Leading a team to produce high-quality, engaging, and creative multimedia assets.
• Executing a plan leveraging multiple marketing platforms.
• Implementing lead generation strategies for capturing and nurturing potential customers.
• Performing successful analytics and optimization, using data analytics and A/B testing for continuous improvement.

The direct result of this project was a substantial pipeline growth of over $13 million, showcasing campaign effectiveness in converting leads into valuable opportunities.

EMEA and APAC New Market Expansion

Successfully expanded and established robust marketing capabilities in untapped niche markets, including the Middle East and Japan, contributing to significant business growth and brand visibility.

In response to the company's strategic goals for global expansion, I spearheaded the development and implementation of comprehensive marketing strategies tailored to the unique landscapes of niche markets, including the Middle East and Japan. Leveraging my expertise in market research, cultural nuances, and consumer behavior, I successfully built the marketing capabilities necessary to penetrate these previously untapped regions.

Transformation of EMEA into a Top-performing Region

Transformed the EMEA region from the most minor revenue contributor to the second-highest performing market, showcasing exceptional leadership and strategic insight.

This project involved several accomplishments and strategies, including:

• Leading turnaround in the EMEA region through strategic restructuring, optimizing operations, and reallocating resources.
• Executing a market expansion strategy, penetrating untapped segments with targeted marketing.
• Empowering the team through skill development, fostering innovation and collaboration.
• Establishing partnerships with providers and enhancing offerings to align with regional needs.
• Implementing performance monitoring and analytics for real-time insights, resulting in a significant revenue increase.

This project positioned EMEA as a top-performing region within the company, highlighting the successful execution of transformative initiatives.
2016 - 2018

Bachelor's Degree in Business Management

University of Technology Sydney (UTS) - Sydney, Australia

APRIL 2019 - PRESENT

Web Development Course: Essentials with HTML, CSS and Javascript

Center of Continuing Education, University of Sydney

JANUARY 2013 - PRESENT

Certificate II in Business

TAFE NSW

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