Lisa Nguyen
Verified Expert in Marketing
Marketing Expert
Lisa is a marketing leader with experience driving high-performing teams in EMEA and APAC. Having achieved 25% YoY growth, 60% YoY headcount growth, and an 80% YoY promotion rate, she's an expert in content localization, comprehensive reporting, and strategic insights for revenue growth. Lisa is skilled in marketing automation, lead generation, social media, email marketing, data analysis, HTML5, graphic design, and copywriting.
Work Experience
Head of Marketing Demand Content Operations
Crowdstrike
- Led a high-performing EMEA and APAC content team, achieving a significant 25% increase in the "meetings held" KPI.
- Implemented a successful recruitment program, resulting in an 80% team promotion rate in 12 months.
- Accomplished a 60% YoY headcount growth by building high-performing teams.
- Played a pivotal role in scaling the EMEA region, driving revenue growth and market presence by implementing effective strategies that resulted in a 25% team productivity boost and cost savings.
- Fostered collaboration between marketing and sales, maximizing revenue opportunities.
- Managed localization efforts, expanding successfully into new markets.
- Delivered comprehensive reports and strategic recommendations to senior leadership, providing valuable and actionable insights for growth.
Project History
$13 Million Pipeline from Marketing Campaigns
Generated an outstanding achievement by securing a pipeline exceeding $13 million through the strategic implementation of impactful marketing content campaigns across EMEA and APAC.
• Developing a comprehensive content strategy aligned with audience needs.
• Leading a team to produce high-quality, engaging, and creative multimedia assets.
• Executing a plan leveraging multiple marketing platforms.
• Implementing lead generation strategies for capturing and nurturing potential customers.
• Performing successful analytics and optimization, using data analytics and A/B testing for continuous improvement.
The direct result of this project was a substantial pipeline growth of over $13 million, showcasing campaign effectiveness in converting leads into valuable opportunities.
EMEA and APAC New Market Expansion
Successfully expanded and established robust marketing capabilities in untapped niche markets, including the Middle East and Japan, contributing to significant business growth and brand visibility.
Transformation of EMEA into a Top-performing Region
Transformed the EMEA region from the most minor revenue contributor to the second-highest performing market, showcasing exceptional leadership and strategic insight.
• Leading turnaround in the EMEA region through strategic restructuring, optimizing operations, and reallocating resources.
• Executing a market expansion strategy, penetrating untapped segments with targeted marketing.
• Empowering the team through skill development, fostering innovation and collaboration.
• Establishing partnerships with providers and enhancing offerings to align with regional needs.
• Implementing performance monitoring and analytics for real-time insights, resulting in a significant revenue increase.
This project positioned EMEA as a top-performing region within the company, highlighting the successful execution of transformative initiatives.
Education
Bachelor's Degree in Business Management
University of Technology Sydney (UTS) - Sydney, Australia
Certifications
Web Development Course: Essentials with HTML, CSS and Javascript
Center of Continuing Education, University of Sydney
Certificate II in Business
TAFE NSW
Skills
Core
Content, Marketing, Email Marketing, Copywriting, Lead Generation, Marketing Leadership
Business Models
B2B, SaaS
Technical
CSS, JavaScript, HTML
Platforms & Tools
Adobe Suite
Other
Asia-Pacific (APAC), EMEA, Strategy, Customer Relationship Management (CRM), Leadership, Demand Generation, People Management, Business, WordPress, HTML5, Localization, Japan, Middle East, Business Management, Consumer Behavior
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