Michael Makdah

A new lead generation campaign bundling two popular online funnels ARYA offers, including a social community and courses.

My work included creating the landing page, email flows, and ad creatives for ARYA 360. The campaign was a success as it acquired customers cheaper than other funnels. The page had a successfully A/B testing program to ensure we optimized crucial elements such as email flows and aspects of the landing pages, along with a globe-trotting divide-and-conquer market expansion.

This project centered around a 3D printing SaaS solution that takes any 3D file and rebuilds it for 3D printability using priority algorithms.

My role was to handle all marketing campaigns, which included performance, social media, email automation, email marketing, community moderation, and growth hacking.

After graduating from university with a computer science degree, I wanted to explore the marketing world. So I cofounded a t-shirt startup at a flea market that eventually gained so much traction that we opened brick-and-mortar stores, launched an eCommerce store, franchised the business, and landed large regional sales deals.

I worked with a team on building a go-to-market plan to attract B2B game developer leads and nurture them through engaging content. Once we landed a deal, we constructed a go-to-market targeting community around specific games such as Star Trek Online.

This project involved leading a global campaign for a premium watch brand, with the goal of reinvigorating tourism in Jordan. The campaign cleverly associated the adventure watch with a specific lifestyle, creating a compelling narrative that appealed to both watch enthusiasts and travel aficionados. This innovative approach gained worldwide acclaim, marking it as a notable success in the fusion of luxury marketing and tourism promotion.