Salman Rizwan
Verified Expert in Marketing
Marketing Expert
Dubai, United Arab Emirates
Toptal member since April 11, 2023
Salaman is a senior marketing leader driving brand, growth, and integrated performance with full P&L ownership. He builds 360° marketing ecosystems aligned to revenue and business goals, delivering $15-25 million monthly sales through structured demand generation and GTM execution. His expertise spans brand strategy, performance marketing, CRM, AI, and operations. Salaman leads scalable teams, combining data-driven execution with commercial accountability to drive market expansion.
Project Highlights
Expertise
- Creative Strategy
- Data Analysis
- Digital Marketing Strategy
- Media Planning
- Performance Marketing
- Real Estate
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
Work Experience
Director of Digital Marketing
Ellington Group
- Delivered $23 million worth of sales via digital campaigns in the first quarter of the year.
- Led the restructuring of the firm's digital and performance marketing strategy across all platforms to ensure maximum efficiency. Social platforms included LinkedIn, TikTok, Facebook, YouTube, and Pinterest marketing.
- Introduced and launched a new real estate marketing B2B campaign to onboard international real estate brokers for the firm.
Manager - Performance Marketing and Growth
DAMAC Properties
- Managed and optimized the company's multimillion-dollar digital marketing budgeting scope across local and international markets.
- Reduced the cost of digital campaigns by more than 2.5 YOY, which resulted in a higher digital sales share. Oversaw the digital marketing campaign, boosting international sales and acquiring customers.
- Led a digital marketing awareness campaign that went viral for the company's 40th anniversary in the Middle East region.
- Contributed to digital and performance marketing strategies for all businesses within the DAMAC group, including Roberto Cavalli, Paramount Hotels, CryptoBear, and WhiteSpot.
- Hired, managed, and trained multiple resources for digital and performance marketing for the company.
Digital Marketing Manager
Zoom Digital
- Managed digital marketing strategies for legal, beauty, healthcare, technology, and real estate clients, including website and mobile projects, pay-per-click and programmatic advertising, eCommerce, eCommerce SEO, SEO management, and email marketing.
- Handled media planning and campaign setup for clients like Emaar, DAMAC, Art Dubai, EDNOC, Clinton Street Baking Company, RedTag, Aventura Parks, and GymNation.
- Created and led the strategic digital marketing efforts for Zoom Property, a real estate startup launched in the UAE.
Team Lead – Digital Marketing
Zameen
- Worked with the head of the department to strategize and execute marketing strategies to increase traffic and leads on the website.
- Conducted strategies to increase installs and in-app actions for the Zameen app within all platforms.
- Helped restructure the entire search and social campaign structure to maximize campaign efficiency and deliver cheaper cost-per-lead.
Project History
Multimarket Lead Generation Drive for DAMAC Properties
Led the digital marketing campaign for DAMAC Properties to increase its digital footprint and boost international sales. This effort increased revenue by 2.5.
DAMAC Properties is the UAE’s second most prominent real estate developer, with multiple projects across the Middle East. The company wanted to explore new markets for lead generation after the COVID-19 pandemic. Its objective was to increase the share of international sales.
As the digital marketing manager, I tackled the challenge by employing a detailed marketing strategy to effectively target each region with a uniquely creative approach and channel mix. I worked closely with our contacts at Google, Meta, Yandex, and TikTok to gain essential insights for each market and use the information to create custom campaigns. The campaign increased revenue by 2.5 and helped us discover new potential markets for further growth.
Conversion Transformation with Google and Meta
Increased campaign efficiency using Google's and Meta's offline conversion tracking and value-based bidding.
I organized and led a company’s transformation from traditional conversion tracking to Google’s offline conversion tracking, value-based bidding, and Meta’s offline conversion API. Introducing offline events as conversions and assigning values to these events led to a more focused campaign strategy and a higher ROI.
Digital Marketing Strategy for Paramount Hotels
Increased hotel bookings, the average booking value, and the length of stay using effective marketing campaigns.
I led the digital marketing strategy for Paramount Hotels to increase bookings and revenue. I created offers and creatives to ensure a higher length of stay ratio among the target demographics. The process also included launching branded campaigns in multiple languages to international audiences to secure quality leads. These efforts resulted in Paramount Hotels increasing its occupancy rate by 101%.
Skills
Core
Performance Marketing, Lead Generation, Social Media Marketing (SMM), Search Engine Marketing (SEM), App Store Marketing, Digital Marketing Strategy, Google Ads, Facebook Ads, Marketing Strategy, Go-to-market (GTM) Strategy, Social Media Strategy, Brand Marketing, Digital Marketing, Google Tag Manager, LinkedIn Marketing, Email Campaigns, Pinterest Marketing, Paid Advertising, Display Advertising, TikTok Ads, YouTube Ads, Pay-per-Click (PPC), Marketing Analytics, Email Marketing, Search Engine Optimization (SEO), B2C Marketing, Marketing Budgeting
Platforms & Tools
Google Analytics, Marketing Platforms, Instagram Ads, Facebook Ads Manager, Eloqua
Business Models
Business to Business (B2B)
Technical
Google Search Console
Other
B2B Lead Generation, Real Estate, Media Planning, Creative Strategy, Data Analysis, Marketing Plans, Customer Acquisition, Paid Media, Paid Search, Facebook Pixel, Meta Ads, Salesforce, eCommerce, Team Management, Digital Marketing Design, International Marketing, Analytics, Data, Revenue Optimization, Hospitality, eCommerce SEO, Real Estate Marketing, Programmatic Advertising
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