Nancy Ezzat
Verified Expert in Marketing
Digital Marketing Expert
Cairo, Cairo Governorate, Egypt
Toptal member since August 19, 2024
Nancy is a dynamic marketing manager with a proven track record of driving brand growth and sales. She excels in developing and executing marketing strategies from ideation to implementation. An experienced leader of cross-functional teams, Nancy focuses on enhancing customer experience and fostering collaboration. Proficient in data analysis, she leverages insights for product growth and manages marketing activities across the funnel.
Project Highlights
Expertise
- B2B Marketing
- Business Strategy
- Customer Retention
- Customer Success
- Digital Marketing Strategy
- Marketing
- Pharmaceutical Marketing
- Team Leadership
Work Experience
Marketing Manager
Swift Act
- Developed and executed comprehensive marketing strategies and tactics aligned with the brand identity and sales objectives.
- Led and managed the marketing team through concept development to the successful implementation of marketing campaigns.
- Launched and maintained a strong online brand reputation through effective digital marketing efforts.
Growth Lead
O7 Therapy
- Achieved a 30% increase in company sales within six months through strategic initiatives.
- Headed cross-functional teams to identify and address customer experience gaps for three primary target audiences.
- Developed and implemented a robust data model to analyze customer data and inform strategic decision-making.
Growth Manager
O7 therapy
- Constructed a comprehensive customer journey map and identified key areas for improvement across diverse customer segments.
- Led and executed growth initiatives to enhance customer experience and drive acquisition, activation, retention, revenue, and referrals across the core customer base.
- Managed and optimized the entire marketing funnel, encompassing social media, search engine optimization (SEO), in-app push notifications, email marketing, and content strategy.
- Oversaw media buying and data analysis operations to maximize return on investment (ROI) and inform marketing decisions.
- Leveraged data analytics to uncover actionable insights and optimize product growth strategies.
Enterprise Account Manager
An Online Freelance Agency
- Served as the primary point of contact and managed a robust B2B portfolio for the company.
- Collaborated effectively with the sales team to drive client acquisition and expansion.
- Developed and implemented a successful enterprise account management program to enhance customer satisfaction and loyalty.
- Integrated customer success strategies into core operations to improve customer experience and retention.
Senior Customer Success Manager
Tarjama
- Developed and implemented a comprehensive customer success business process for Tarjama, encompassing the entire customer journey across multiple departments.
- Managed and nurtured a high-value B2B client portfolio, including leading financial, consulting, and legal firms, serving as the primary point of contact between Tarjama and industry giants such as McKinsey, PWC, and BCG.
- Collaborated with the sales team to drive customer acquisition and integrate customer success strategies into core operations while contributing to product development initiatives.
Business Development and Marketing Manager
Scienup
- Developed and executed comprehensive marketing strategies and tactics aligned with brand identity and sales objectives.
- Headed and managed the development and implementation of marketing campaigns from concept to completion.
- Established and maintained a strong online brand reputation through effective digital marketing efforts.
- Created and implemented a successful social media strategy to increase brand visibility and engagement.
- Developed and executed sales strategies and tactics to drive revenue growth.
Marketing Manager
DigiSay
- Developed and executed integrated communication strategies and tactics aligned with brand identity and sales goals.
- Contributed to the development of comprehensive public relations and communications plans for clients.
- Managed and grew an influencer marketing client portfolio.
- Oversaw and implemented a wide range of marketing materials, including website content, pitch decks, email templates, and social media campaigns.
Project Manager
Pyromedia Studios
- Managed and executed a variety of below-the-line (BTL) projects from inception to completion.
- Optimized project timelines and resource allocation by developing detailed project plans and assigning tasks based on team members' expertise.
- Facilitated effective communication with external vendors and internal management to ensure project success.
Account Manager
DigiSay
- Managed a portfolio of nearly 40 client accounts, serving as the primary point of contact between clients and the company.
- Built and maintained strong client relationships through consistent communication, reliable product delivery, and trust building.
- Contributed to marketing and advertising efforts by generating creative content ideas for social media and developing compelling sales pitches.
- Demonstrated leadership skills by effectively managing and mentoring an account executive.
Project Manager
TFA Signs
- Managed and delivered outdoor advertising projects from concept to completion, exceeding client expectations.
- Demonstrated strong project management skills by developing comprehensive project plans, assigning tasks effectively, and ensuring timely delivery.
- Built and maintained strong relationships with external vendors and internal stakeholders to drive project success.
Project and Medical Manager
Caduceus Lane
- Led and developed a high-performing team of four medical scientific liaisons.
- Ensured successful project execution through effective collaboration with cross-functional teams.
- Oversaw the development of high-quality marketing materials by managing a team of medical writers.
Project History
O7 Therapy Customer Experience Journey
https://docs.google.com/presentation/d/19VHL4HV7-6dzg8_Vvhuxj_D8mhTXIUboGQ76_2DDWDw/edit?usp=sharingConstructed a comprehensive therapist journey map and identified key areas for improvement.
The journey map covers various aspects of therapist onboarding, hiring processes, productivity measurement, work flexibility, community support, and awareness building within the therapy community. It discusses the procedures for therapists to join a platform, including raising awareness, applying, adoption, and referrals. It also delves into the hiring process, which involves resume submission, verification, setting service rates, and conducting interviews.
The importance of measuring productivity through the number of weekly sessions is highlighted, along with utilizing social media for promotion and optimizing search results. The document also emphasizes the value of work flexibility, a supportive community, and a focus on therapy in a professional setting. Furthermore, it touches on the adoption process, including legal requirements and considerations, as well as the therapists’ experiences in their practice, addressing challenges, self-care, and the impact of their work on mental health.
O7 Therapy Customer Experience | Business-to-consumer
https://docs.google.com/presentation/d/1AisAQ57Pl0AVl0edwRaDNwb5NBrCCyVURiCG9rjRzGw/edit?usp=sharingCreated an extensive customer journey map, highlighting essential areas for improvement.
The document outlines a framework for enhancing customer experience across various stages—discovery, decision, delivery, and feedback—focusing on a B2C journey. It emphasizes the need for easy access to targeted content, partnerships, and effective community building, particularly in the context of mental health support. Key components include:
• Improving user experience through simpler navigation to therapist lists.
• Implementing booking methods for critical and chronic care.
• Incorporating community volunteer programs.
The framework also highlights the importance of collecting feedback through surveys and metrics to analyze customer satisfaction and engagement. Finally, it discusses pricing strategies and the significance of service delivery options, such as face-to-face sessions and diverse payment methods, to cater to varying customer needs.
O7 Therapy Customer Experience | Business-to-business
https://docs.google.com/presentation/d/17PeD-Pm6G6RdfTtY11-6gddVej31RPBfemDkN8hRiVA/edit?usp=sharingMapped out the entire customer journey and identified significant opportunities for optimization.
The document outlines a customer success process by emphasizing the value derived from initiatives to enhance employee wellness, leading to decreased healthcare costs and increased work productivity, ultimately yielding a high ROI. For instance, a study indicated that for every dollar spent on a wellness program, companies saved $3.27 through reduced healthcare expenditures.
Various corporate offerings, including subscription-based models and workshops, are discussed with different benefits and services tailored to startups, small to medium-sized enterprises (SMEs), and corporate clients.
The document also mentions business-to-business (B2B) marketing strategies and sales processes centered around raising awareness, onboarding, adoption, and expansion. These strategies are designed to elevate corporate wellness and improve financial outcomes while maintaining low risks.
Tarjama's Customer Success Process
https://drive.google.com/file/d/1cBy-aVIsnB-hrarwclwQANN0U2UX0b8g/view?usp=sharingDeveloped and implemented a comprehensive customer success business process for Tarjama, encompassing the entire customer journey across multiple departments.
The customer success process encompasses various responsibilities of a customer success manager (CSM) to enhance client relationships and ensure business growth. Key tasks include:
• Managing contracts and invoices.
• Monitoring client activity.
• Facilitating onboarding and demos.
• Conducting regular meetings to understand client needs.
• Advocating for customer satisfaction.
CSMs must also analyze customer data to improve experiences, manage product demonstrations, handle complaints, and engage clients at different stages of their journey—onboarding, adoption, renewal, and expansion—while implementing strategies to minimize churn and maximize value. Revenue recognition methods, invoicing schedules, and engagement activities are also critical to the framework of customer success within the organization.
DigiSay Marketing Plan
https://docs.google.com/presentation/d/1CEl2Fxi1vOmJTFO0o0EvF0yf7lZx_UfB/edit?usp=sharing&ouid=101441861362972180958&rtpof=true&sd=trueDeveloped and executed integrated communication strategies and tactics aligned with brand identity and sales goals.
The SWOT analysis and market overview in the plan identified the company’s main challenges—the concentration of clients within the Middle East, the non-competitive rates for the DCMG business, the dependency on a very fragile client base (mainly TV channels), and the poor online and marketing presence—which put the company at a disadvantage in comparison to regional and global competition.
On the other hand, DigiSay’s array of services is still not fully utilized or marketed, leaving a lot of room for improvement and growth in 2019. Accordingly, the plan below focuses on DigiSay’s positioning as a digital content distribution, marketing, and protection company.
We focus on exploiting our strength with TV channels in the Middle East while targeting international markets with our competitive edge, namely anti-piracy services. We will also aim to launch an influencer marketing service for influencers, organizations, and events around the world.
The plan also entails creating the necessary tools to achieve our goals, including a dashboard for our DCMG clients, a professional website for our influencer marketing service, and a proactive offline and online marketing calendar.
Brand Awareness Campaign
https://docs.google.com/document/d/1hfRBIyiCuMjXAAV5f2IRkwRoIE4bYXAy/edit?usp=sharing&ouid=101441861362972180958&rtpof=true&sd=trueAssisted in creating comprehensive public relations and communications plans for clients.
The document outlines a brand awareness campaign for 138 Pyramids, an investment fund managed by Delta Inspire that supports Egyptian startups and SMEs in the food and beverage, fashion, and services industries. The campaign includes:
• SEO strategies
• Website content enhancements
• Social media platforms for promotion
• Content creation ideas like blog posts and videos
• Event participation plans
• A phased timeline for activities
It emphasizes constant support, detailed content strategies, and engagement through various channels to reach target audiences effectively.
Education
Bachelor's Degree in Pharmacy
Alexandria University - Alexandria, Egypt
Skills
Core
Marketing Strategy, Marketing, Digital Marketing Strategy, Digital Marketing Best Practices, Customer Success, Branding, Lead Generation, Digital Marketing, Go-to-market (GTM) Strategy, Conversion Rate Optimization (CRO), Brand Marketing, Social Media Marketing (SMM), Sales, Public Relations (PR), Social Media Management, Social Media Strategy, Social Media Content, LinkedIn Marketing, A/B Testing, Paid Advertising, Facebook Marketing, Marketing Analytics, Brand Strategy, Content Marketing, Inbound Marketing, Search Engine Optimization (SEO), Influencer Marketing
Platforms & Tools
Asana
Business Models
SaaS Product Marketing
Other
ClickUp, Pharmaceuticals, Pharmaceutical Marketing, Healthcare, Customer Retention, Growth Strategy, Customer Acquisition Cost (CAC), Project Planning, Project Lifecycle, Customer Experience, Business Design, Business Strategy, Growth Marketing, Startup Marketing, Data Analysis, Data Analytics, Brand Awareness, Digital Strategy, Team Leadership, B2B Marketing, Customer Acquisition, Business Development, Project Design, Project Management, Launch Strategy, Conversion Rate, Salesforce, Customer Relationship Management (CRM), Healthcare Services
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