Narayan Prasath
Verified Expert in Marketing
Marketing Expert
San Francisco, CA, United States
Toptal member since July 23, 2024
Narayan is an expert full-stack digital marketer with 7+ years of experience specializing in demand generation and new customer acquisition via performance marketing. He orchestrates end-to-end growth programs to create revenue-boosting paid search and social campaigns. Leading growth marketing at Demand Local, a San Francisco-based agency, Narayan expanded the client base into new verticals. Before that, he also scaled growth at Reduxio, an enterprise tech startup.
Project Highlights
Expertise
- B2B Marketing
- Demand Generation
- Go-to-market (GTM) Strategies
- Google Ads
- Growth Marketing
- LinkedIn Ads
- Meta Ads
- Search Engine Marketing (SEM)
Work Experience
Growth Consultant
Outmarket AI
- Designed a data-led content marketing strategy, kickstarting their inbound motion targeting ICP.
- Rebuilt their website in Framer, cutting update time and enabling cross-team CMS edits.
- Built prompt libraries, automation workflows, and agents to automate inbound outreach, focusing on LinkedIn.
Growth Contractor
Nauto
- Built a lean, scalable email marketing stack by migrating from Marketo to ActiveCampaign—streamlining campaign operations and improving agility for a fast-moving GTM team.
- Led the setup of end-to-end attribution tracking, integrating campaign touchpoints with Salesforce to enable precise performance measurement across the funnel.
- Worked with RevOps to align marketing and sales data flows, ensuring lead lifecycle visibility and cleaner handoffs.
Growth Consultant
ComboCurve
- Reduced CPC on paid search by 66% and paid social by 72% while improving the quality of leads.
- Achieved an 11% increase in leads from paid search and a 57% increase in leads from paid social.
- Surfaced insights on creative performances to guide content creation.
Growth Marketing Manager
Demand Local
- Accelerated new customer growth, adding 36 new accounts that generated MRR shortly after joining. Cumulatively instrumental in creating 215 opportunities and counting valued at $2.4 million.
- Served as a cross-functional contributor and collaborated closely with sales executives, marketers, designers, and writers on high-impact projects that influence every stage in the customer lifecycle.
- Strategized and implemented paid media strategies for demand generation, driving a consistent flow of sales-qualified leads. Created a process to account for, streamline, and accelerate growth leading to revenue progression.
- Embraced rapid experimentation to accelerate high ROI growth. Established a system directly linking marketing and sales in a closed feedback loop.
- Tailored marketing efforts toward high-value target accounts, focusing on engaging decision-makers through ABM nurture campaigns, surfacing several hundred cold and dormant accounts to an active, sales-ready state.
- Established an ongoing email marketing outreach communication to move accounts seamlessly through the pipeline. Involving sales resulted in metrics that have always been above industry benchmarks.
- Crafted compelling narratives for inbound marketing and lead generation while overseeing the content marketing editorial calendar with a journalistic touch. Formulated a targeted SEO strategy that improved organic traffic and engagement.
Digital Marketing Specialist
Reduxio (now Ionir)
- Played a key role in constructing the marketing engine from its inception as a foundational marketing team member, navigating the company through several funding stages and significant growth.
- Developed and implemented lead generation strategies that consistently yielded high-quality leads. Iterated constantly and improved the efficiency of the lead engine to minimize CPL by 60% while gaining high-intent prospects.
- Used ABM strategies to target and engage key tech decision-makers such as CTOs, CIOs, and other technology professionals through email marketing. Played a key role in setting up webinars, virtual events, and nurturing campaigns for key user groups.
- Reduced CPL by 60% by enhancing acquisition efforts through tactical keyword targeting and landing page optimization, establishing a "straight line of relevancy," drastically increasing the volume of leads we could drive for inside sales.
- Elevated the conversion rate by 4.5x by meticulously analyzing traffic data, identifying trends, and examining the user experience through the lens of our target persona to conceive effective experimentation plans.
Project History
Paid Media Strategy for a SaaS in the Energy Sector
http://wwww.combocurve.com/Reduced cost per click by 15% through precise targeting and high-frequency creative optimization while uncovering revenue attribution to reveal actionable insights.
As a hands-on growth consultant and implementation specialist, I handled all aspects of paid media. My role started with auditing and optimizing SEM accounts. Since then, my responsibilities have broadened to include managing LinkedIn Ads and newer channels such as Meta and Bing Ads.
B2B Growth for an Agency
Accelerated new customer growth, adding 36 new accounts and generating monthly recurring revenue (MRR) shortly after joining—cumulatively instrumental in creating 215 opportunities valued at $2.4 million.
I led growth marketing at Demand Local, focusing on powering profitable customer acquisition and boosting revenue growth through performance marketing. As a cross-functional contributor, I collaborated closely with sales executives, marketers, designers, and writers on high-impact projects that influenced every stage of the customer lifecycle.
Account-based Marketing (ABM) for a Tech Startup
Created the marketing funnel from the ground up to deliver marketing-qualified leads via continuous optimization—achieving 4.5x higher conversion rates and 60% lower cost per lead (CPL) compared to the vertical average.
I built the marketing engine from its inception, orchestrating a full-funnel strategy and navigating the company through several funding stages and significant growth. I also constantly iterated and improved the efficiency of the lead engine to minimize CPL while gaining high-intent prospects.
Education
Master's Degree in International Business
Hult International Business School - San Francisco, CA, USA
Skills
Core
Google Ads, LinkedIn Ads, Digital Marketing Strategy, Paid Advertising, Conversion Rate Optimization (CRO), Search Engine Marketing (SEM), Facebook Ads, Account-based Marketing (ABM), Growth Hacking, Marketing Strategy, Go-to-market (GTM) Strategies, LinkedIn Marketing, Content Creation, Content Strategy, Digital Marketing, Campaign Management, Search Engine Optimization (SEO), Branding, Copywriting, A/B Testing, Email Marketing, Performance Marketing, Content Marketing, Google Paid Ads, Lead Generation, SEO Content, Content Marketing Strategy, Off-page SEO, On-page SEO, SEO Tools, Keyword Research, Local SEO
Platforms & Tools
HubSpot, Instagram Ads, Google Analytics 4 (GA4), Bing Ads, CRM Systems, Google My Business
Business Models
SaaS Product Marketing, B2B, SaaS
Other
Meta Ads, Demand Generation, Growth Marketing, B2B Marketing, B2B Lead Generation, Paid Search, Landing Page Optimization, Data Analytics, Customer Acquisition, Growth Strategy, HubSpot CRM, Zapier, Semrush, Paid Media, SEO Copywriting, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Content Writing, Salesforce, Figma, Digital Strategy, PPC Campaign Management, Landing Page Design, Thought Leadership, Google Display Ads
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