Niko Howell

PPG Energy needed to modernize its online presence and improve its lead acquisition funnel. I led the full-stack rebuild of the company’s WordPress website, introducing a cleaner UI, mobile responsiveness, and performance optimization. Simultaneously, I implemented technical SEO improvements and integrated Google Analytics for behavior tracking. The new structure emphasized CTA placement and strategic content flow, resulting in a 300% increase in qualified inbound leads. I also set up conversion tracking and built automated quote follow-up emails that aligned with the customer journey.

PrimeWay wanted to improve engagement with younger demographics and increase new customer acquisitions. I designed and executed a cross-platform digital campaign themed around financial empowerment and community banking. The campaign included email nurture flows, social media ads, a microsite, and blog content optimized for search intent. I also managed audience segmentation and automated the delivery using ActiveCampaign. The campaign boosted website traffic by 65%, improved email CTRs by 37%, and increased new account signups by 45% during the campaign window.

While consulting with The Mighty, a digital health community, I supported a partner campaign focused on mental health awareness. I developed and deployed an email and landing page strategy aligned with storytelling-based content. Leveraging empathy-driven messaging, the campaign focused on lead magnet assets like downloadable guides, webinars, and personal testimonials. The strategy aligned seamlessly with The Mighty’s tone and mission, resulting in over 20,000 new email subscribers and strong engagement metrics across newsletter and social channels. I collaborated with internal teams to align messaging with brand guidelines and accessibility standards.