Oleksiy Kuryliak
Verified Expert in Marketing
Marketing Expert
Charlotte, NC, United States
Toptal member since August 6, 2025
Oleksiy is a marketing transformation and MarTech consultant specializing in B2B marketing, lifecycle architecture, and AI-enabled marketing operations. He is an expert in Adobe Marketo Engage, Adobe Journey Optimizer, AEM, Salesforce, Snowflake. Certified in Marketo, Workfront, and Writer Agentic AI. Oleksiy advises private equity firms, global enterprises, and high-growth companies on GTM modernization, platform governance, and operating model design.
Expertise
- B2B Marketing
- Consulting
- Customer Data Platform (CDP)
- Digital Marketing
- Go-to-market (GTM) Strategies
- Growth Marketing
- Marketing Automation
- Marketing Technology (MarTech)
Work Experience
Lead Consultant, MarTech Transformation
Alpha FMC
- Led Marketo–Salesforce architecture and data strategy for a $100+ billion AUM private equity firm across investor and product communications lifecycle.
- Defined data authority and migration strategy across CRM and Salesforce Data Cloud for a global private markets investor.
- Designed engagement program governance and campaign conflict suppression logic across multiple overlapping lifecycle journeys.
- Integrated Zoom, Cvent, and ON24 with Marketo for end-to-end webinar and event automation across investor marketing programs.
- Acted as a subject matter expert across Marketo Engage, Adobe Journey Optimizer, AEM, Salesforce Data Cloud, and Snowflake for private markets clients.
- Advised CMO and VP-level stakeholders on marketing automation governance, operating model design, and AI integration roadmap.
Salesforce Marketing Cloud Consultant
Brightstar Capital Partners, L.P.
- Automated event management lifecycle and campaign reporting in Salesforce Marketing Cloud Account Engagement, replacing manual processes with governed, repeatable automation workflows.
- Audited and remediated the existing SFMC Account Engagement setup, identifying and resolving configuration errors and data issues inherited from previous implementations to stabilize the platform.
- Led internal team onboarding onto the optimized environment by developing knowledge transfer materials, process documentation, and handoff resources to enable independent operation post-engagement.
Senior Consultant
PwC
- Led a 6-person GenAI team delivering 15+ AI-powered CX workflows in production for a top global financial institution using OpenAI and LangFlow.
- Defined MarTech and AEM-based data strategy for a $10+ billion global broadband initiative launching across 190+ markets.
- Orchestrated an 8-workstream marketing integration for a $4.4 billion Fortune 50 telecom M&A, supporting the transition of over 8 million customers.
- Led B2B personalization at scale for Trimble by mapping over 100 CX use cases and led CMO workshops on Adobe-to-Salesforce migration.
- Served as an Adobe alliance SME across Workfront, Marketo Engage, AJO, and AEM, co-leading solution architectures that contributed to $5+ million in pursuit wins.
Program Manager – Digital Marketing
University of North Carolina at Charlotte
- Consolidated fragmented alumni marketing operations onto Salesforce Marketing Cloud as a single unified platform.
- Led change management and stakeholder onboarding across advancement, IT, and university leadership teams.
- Designed segmented lifecycle journeys using Einstein AI and Automation Studio, improving alumni engagement rates.
Director of Digital Marketing and Product Growth
Alaric Securities
- Tripled marketing-sourced revenue across 3 fintech products and 4 B2B service lines through integrated ABM and demand generation programs.
- Led product marketing for 10n, a B2B trading and data platform, including positioning, launch strategy, and sales enablement.
- Owned a full MarTech stack across HubSpot, Salesforce, GA4, and Looker by designing automation, attribution, and digital channel performance.
- Managed a 12-person cross-functional team across B2B marketing, digital acquisition, lifecycle, product marketing, and MarTech operations.
- Drove B2B payments API repositioning by aligning product, marketing, and executive stakeholders around a more scalable commercial model.
Founder, Principal Consultant – B2B Marketing, Startups Advisory
Rioks
- Founded and scaled a B2B marketing consultancy to 17 across full-time and contract across NAM, EMEA, and APAC.
- Advised C-level stakeholders on MarTech architecture, lifecycle automation, and CX personalization across 10+ product launches.
- Delivered GTM strategy and marketing transformation across SaaS, fintech, and enterprise clients internationally.
Head of Marketing and GTM Strategy
Alaric Securities
- Built a B2B marketing function from scratch, scaling the team from 1 to 12 FTEs across demand generation, lifecycle, product marketing, and MarTech operations.
- Directed GTM strategy across 7 financial services brands in EMEA, AMER, and APAC simultaneously.
- Established the company's first MarTech and analytics infrastructure across Salesforce and HubSpot.
Marketing Lead
Rainmaker Labs (KPMG)
- Positioned the firm as Singapore’s #1 app developer through B2B marketing programs across APAC using digital, inbound, and paid media channels, contributing to its acquisition by KPMG.
- Built and led pre-launch GTM strategy for Holler, a mobile marketing automation platform, including ABM campaigns, partner marketing, and product positioning.
- Supported partnership programs with IBM, including online and events, on enterprise mobility initiatives.
Account Supervisor
Leo Burnett
- Managed $2.5 million integrated campaigns for Samsung and Heineken, coordinating ATL/BTL production, timelines, and cross-functional teams across creative, media, and digital.
- Served as primary client liaison, overseeing communications, approvals, and delivery to ensure alignment with brand objectives, performance targets, and agency SLAs.
- Led client relationship with a Tiger Beer account, overseeing prompt communication and on-time project delivery.
Project History
MarTech and Data Strategy for Fortune 5 Company
• Fortune 50 client preparing GTM launch for a $10 billion satellite broadband platform (3,200+ satellites).
• Marketing operations and campaign readiness were fragmented across 190+ markets.
• Lack of unified data infrastructure, segmentation logic, and automation workflows.
• Accelerated delivery timeline with cross-functional misalignment across B2B and gov segments.
• Designed a global MarTech and data readiness strategy to support launch velocity and scale.
• Co-developed enablement assets to align product, marketing, and data stakeholders.
• Created segmentation frameworks and activation logic for GTM teams.
• Provided technical and strategic guidance on automation, personalization, and data use cases.
• Enabled campaign execution readiness in 190+ global markets.
• Standardized architecture and workflows.
• Established a foundation for lifecycle personalization, analytics, and campaign attribution.
• Supported multi-million dollar GTM launch.
B2B Personalization and ABM Strategy
• Lacked a consistent ABM strategy across enterprise B2B product lines.
• CDP and personalization capabilities are underutilized due to limited journey design.
• CX activation was fragmented across regional marketing teams.
• Led strategic workshops with CMO and regional teams to align ABM use cases, segmentation strategy, and lifecycle activation goals.
• Developed audience segmentation logic and mapped omnichannel customer journeys across funnel stages.
• Defined personalization strategy framework for activation across digital campaigns and lifecycle stages.
• Delivered a scalable ABM architecture to support global product GTM teams.
• Enabled an omnichannel personalization strategy aligned to CDP capabilities.
• Equipped the marketing team with frameworks to drive data-driven personalization.
Private Banking Platform Redesign – Top 20 U.S. Bank
• Fragmented access permissions and user roles led to inconsistent digital experiences for private banking clients.
• Lack of journey alignment across business units hindered lifecycle engagement and personalization.
• Needed structured persona development to guide redesign and improve customer segmentation logic.
• Led workshops with product and CX teams to define high-impact user personas and access needs across segments.
• Designed journey maps aligned to onboarding, service, and retention stages for private banking users.
• Provided strategic recommendations to align platform architecture with persona-based access models and CX design.
• Delivered customer segmentation logic to inform platform UX decisions.
• Improved cross-team visibility into user journeys, unlocking better lifecycle alignment.
• Enabled platform redesign to support role-based access and tailored experiences.
Education
Master's Degree in Political Science
Ivan Franko National University of Lviv - Lviv, Ukraine
Certifications
AI Agents - No-code App Certification
Writer
Adobe Workfront Project Manager
Adobe
Adobe Certified Professional - Marketo Engage
Adobe
Salesforce Certified Platform Foundations
Salesforce
Skills
Core
Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Inbound Marketing, Marketing Operations, Marketing Technology (MarTech), Go-to-market (GTM) Strategies, Account-based Marketing (ABM), Marketing Analytics, Digital Marketing, LinkedIn Ads, Paid Advertising, Marketing Strategy, Lead Generation, Growth Hacking, Marketing, Product Marketing, Google Ads, Email Marketing, Performance Marketing, Facebook Ads, Campaign Management, Public Relations (PR), Marketing Communications (MarCom), Salesforce B2B Commerce, Generative Artificial Intelligence (GenAI), LinkedIn Marketing, Content Marketing
Platforms & Tools
HubSpot, Salesforce Marketing Cloud, Marketo, Ahrefs, Adobe Marketing Cloud, Adobe Experience Manager (AEM), Salesforce Pardot, Google Analytics 4 (GA4), Mixpanel, Google Analytics, HubSpot Marketing Hub, Pardot
Business Models
SaaS Product Marketing, Business to Business (B2B)
Other
Cross-functional Collaboration, Program Management, Project Management, Consulting, Cross-functional Team Leadership, B2B Marketing, Personalization, Remote Team Leadership, Growth Marketing, MarTech Solutions, Customer Acquisition, Technical SEO, B2B Lead Generation, Growth Strategy, Fractional CMO, Adobe Workfront, Digital Transformation, Product Launch, Product Management, Management Consulting, Advisory, Large Language Models (LLMs), AI Agents, Agentic AI, Political Campaigning, 6sense, Zapier, Account Management, Client Management, Agency Relationship Management (ARM), Advertising, Analytics, Lifecycle Marketing, Solution Design, Adobe Analytics, ChatGPT, Mergers & Acquisitions (M&A), Customer Data Platform (CDP), HubSpot Sales Hub, Salesforce, Jira, Firebase, CX Strategy, Salesforce Sales Cloud, Salesforce Service Cloud, AI Tools, Data Strategy, Content Personalization, Customer Journey, User Journeys, User Personas, Startups, High-tech Startups, Startup Marketing, Snowflake, Marketo Engage, Zoom, Cvent, Writer.ai, Adobe Journey Optimizer
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