
Oluwadunni Olajumoke Aluko
Verified Expert in Marketing
Brand Marketing Strategy Expert
Los Angeles, CA, United States
Toptal member since October 17, 2024
Jumi is a marketing expert with over a decade of experience delivering strategic marketing and communications support. She excels at event planning and production for private and nonprofit organizations in industries such as health, tech, social impact, and entertainment. Jumi's innovative marketing strategies and event expertise consistently drive impactful results for organizations looking to elevate their brand and engage their audiences.
Project Highlights
Expertise
- End-to-end Event Production
- Event Planning
- Marketing
- Program Management
- Project Management
- Public Health
- Research
- Strategic Planning
Work Experience
Event Planning and Production Consultant
Jumi Aluko Consulting
- Utilized project management expertise to manage client events with budgets up to $500,000. Oversaw contracts and coordinated programming, speaker prep, travel, and BEOs. Executed events efficiently and delivered seamless attendee experiences.
- Implemented event marketing strategies, including developing new partnerships, improving visual content, managing digital marketing, and conducting targeted outreach, resulting in a 180%+ change in attendance and 40% social media growth.
- Managed a cross-functional team of social media managers, content creators, and media specialists, adapting PR strategies annually to enhance media placements and maximize visibility across various channels.
Staff Assistant
George Washington University
- Supported a senior steering committee group consisting of over 15 public health leaders from the US and other parts of the world in planning public health research events focused on nutrition, obesity, and climate change.
- Developed relationships and collaborated with internal event, tech, and marketing teams, managing all logistics, including a $100,000 meetings and special events budget to ensure expenses were kept within established limits.
- Collaborated with the associate dean for public health practice to build and maintain partnerships with over 300 local and national healthcare organizations that provide students with top-notch real-world internship and practice experiences.
Project History
Annual Sickle Cell Disease Educational Seminar
Experienced a 180%+ increase in attendance from 2019 to 2020, with over 700 guests participating in the 3-day educational event, up from approximately 250 attendees the previous year.
The 3-day event was the most successful in its 10-year history, reaching over 700 individuals worldwide, including sickle cell disease warriors, caregivers, hematology/oncology physicians, nurses, pharmaceutical representatives, and supporters.
After getting an understanding of the target audience and previous event challenges, I recommended a variety of strategies uniquely tailored to the organization's capacity. I built numerous outreach lists of hospitals, health centers, sickle cell disease-related organizations, and media outlets that aligned with the organization's mission and vision and could reach the target audience. I was responsible for getting the word out that even with the pandemic, the education about sickle cell disease would continue, though in a virtual format.
Healthcare Education Conference in Melbourne, Australia
Recognized for the flawless execution by the CEO, with both in-person and virtual attendees lauding the event as one of the best, eagerly anticipating the next iteration.
I served as their full-service event producer, navigating time zones to ensure the event's success. Based in Los Angeles, I effectively managed all logistics for both the in-person and virtual components in collaboration with the team in Melbourne.
Additionally, I served as the primary point of contact for sponsors and over 300 registered attendees, providing them with necessary information throughout the 3-day event. I secured and managed all required vendors, guiding them step by step to ensure they delivered on their respective scopes of work.
Beauty Brand Product Launch
Delivered an unforgettable experience for attendees, receiving accolades for the event's success from the company's founder, a renowned influencer boasting millions of followers, and other staff members.
I served as their full-service event producer, overseeing all logistical aspects of the event. This included managing communications with vendors, ensuring proper permits for the venue, and coordinating with over 500 registered attendees. Additionally, I provided guidance on space layout and design, leading the team in sourcing creative elements to enhance the event and bring the client's vision to life.
Given the magnitude of the company's product launch, it was essential to transform its vision into reality and exceed its target attendee count. They envisioned not just a garden-like atmosphere but an exclusive experience meticulously crafted for their customers. I played a pivotal role in making this vision a reality, working with an external team to build a 15-foot weeping willow tree in the heart of the venue, surrounded by grass, flowers, and other greenery with strategically placed decor in different locations.
Education
Master's Degree in Healthcare Administration
The George Washington University - Washington, DC, USA
Bachelor's Degree in Kinesiology and Exercise Science
The University of Maryland, College Park - College Park, MD, USA
Skills
Core
Marketing, Public Relations (PR), Copywriting, Social Media, Branding, Email Marketing, Content Creation, Social Media Content, Social Media Management, LinkedIn Marketing, Social Media Marketing (SMM), Brand Strategy, Go-to-market Strategy, Pinterest Marketing, Search Engine Optimization (SEO), Content Marketing
Platforms & Tools
Canva, Asana, Monday.com, HubSpot
Other
Google Docs, Google Sheets, Business Consulting, Public Health, Research, End-to-end Event Production, Project Management, Program Management, Strategic Planning, Communication, Community Outreach, Event Planning, Outreach, Event Management, Business Development, Conference & Event Production, Conferencing, Event Marketing, Corporate Finance, Budgeting, Media Relations, Presentations, Website Design, Creative Design, Facebook, Instagram, Content Management, Virtual Events, Video Editing, WordPress
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