Palak Malik
Verified Expert in Marketing
Marketing Expert
Delhi, India
Toptal member since August 12, 2024
Palak started her journey with copywriting and now specializes in video production and optimization. Her expertise includes creative content production and brand strategy, integrating technology with creative processes for effective brand storytelling. She has produced social media marketing videos with an average reach of 1+ million viewers. Palak currently provides consulting services around creative strategy, digital content production, and the development of effective brand communication.
Project Highlights
Expertise
- Brand Strategy
- Content Strategy
- Creative Strategy
- Creative Thinking
- D2C Branding Strategy
- Storytelling
- Visual Communication
- Visual Storytelling
Work Experience
Digital Content & Communication Specialist
Consultant
- Designed brand awareness campaigns for two upcoming business schools for 9dot9 Media, enhancing social media presence and audience engagement by 40%.
- Led performance marketing and influencer engagement growth for a sustainable footwear D2C brand. Curated the influencer plan by integrating regional content creators from Pan India with the expectation to increase overall ROAS by 100%.
- Conducted market and product research for Loca Tribe, shaping brand positioning and driving product innovation in the artful gifting space, mapping key product categories and price points with user segments.
- Validated Loca Tribe's market appeal with 10 pop-up stores across demographics like age group and willingness to pay in Bengaluru, securing essential product and brand enhancement insights.
Senior Manager – Creative Services
Magnon Interactive Pvt
- Led the Creative ABCD Tool team for Google, powered by Magnon eg+. Assessed video ads for top global brands like P&G, Nestle, and Unilever and helped them rebuild assets to achieve higher ROI on digital platforms.
- Drove the creative strategy for projects from global networks like Eg+ Worldwide.
- Pioneered content and video production automation, enhancing efficiency by aligning creative and tech teams.
- Led the content strategy for the Network Business team at Schneider Electric (global and India). Led the incubation of Schneider Electric global and India account. Was responsible for account growth and stakeholder and project management.
Creative Director – Videos
IncNut Digital Pvt
- Conceptualized, directed, and executed StyleCraze and MomJunction videos, including branded content for clients such as Mattel, Dove, Cipla, Dabur, and O2 Spa.
- Produced social media marketing videos with an average reach of 1+ million viewers for in-house brands like Krea Beauty hairstyling products and Royal Indulgence Lodhradi.
- Led a diverse team consisting of editors, cinematographers, and animators. Conducted regular workshops on the basics of video composition, editing, and lighting for familiarization with the latest trends and techniques.
- Handled the end-to-end production of online courses like 30-day Power Yoga for Weight Loss, which was sold on Udemy, and personally onboarded a US-based yoga and wellness expert for the course.
Project History
Power Yoga Course
Led the end-to-end delivery of an online course on weight loss with power yoga, from design and conceptualization to directing the shoot and supervising post-production.
I personally onboarded a US-based yoga and wellness expert. I oversaw the end-to-end production, creative direction, and execution of the 30-day Power Yoga for Weight Loss course, which was sold on Udemy. The course includes 30-day Asana videos plus seven weekly diet video series.
Feature Articles
Crafted engaging articles as a lifestyle journalist, exploring contemporary culture and trends. Covered the launch of Lady Gaga's perfume.
I conceptualized, organized, and photographed shoots for the lifestyle section, covering topics such as food, decor, health, and fitness. I also initiated the Art & Culture section in the magazine, which became a permanent feature.
Branded Content for SkinKraft
Conceptualized, directed, and supervised the post-production of brand advertisements for SkinKraft.
Studies show that 93% of women regret the choices they’ve made for their skin, so we asked women what they would like to tell their younger skin. In this video, real women confess their skincare regime and regrets over the years.
The video showcases the changing narrative of Indian women in society and how they are part of the change. Toward the end, we included a skincare brand pitch for a customized skin solution with SkinKraft.
Education
General Management Program in Business Administration and Management
Indian School of Business - Hyderabad, India
Professional Degree in Liberal Arts
Ashoka University – Young India Fellowship - India
Master's Degree in Mass Communication
Jamia Millia Islamia - New Delhi, India
Bachelor's Degree in Journalism
Delhi College of Arts and Commerce - New Delhi, India
Certifications
Inclusive Marketing Fundamentals for Agencies
Google Ads Video Certification
Skills
Core
Content Marketing Strategy, Copywriting, Content Marketing, Go-to-market (GTM) Strategy, Branding, Marketing, Content Creation, Narrative Writing, Brand Strategy, Digital Marketing, Scriptwriting, Market Research & Analysis, Product Positioning, Social Media Strategy, Social Media Management, Brand Marketing, Marketing Strategy, Email Marketing, Social Media, Digital Marketing Strategy, SEO Content, Search Engine Optimization (SEO), Public Relations (PR), Marketing Campaigns, Blogging, Social Media Content, Video Ads, Social Media Marketing (SMM), Facebook Ads, Creative Advertising, Content Strategy, Content, Digital Campaigns, LinkedIn Marketing, Paid Advertising
Business Models
Business to Business (B2B), B2B, SaaS
Platforms & Tools
YouTube Shorts
Other
Creative Strategy, Photography, Video Scripts, Content Writing, Article Writing, Brand Awareness, Blogs, Event Marketing, Event Planning, Brand Positioning, Scripting, Luxury Industry, Writing, Professional Services, AI Content Creation, Website Copywriting, Content Optimization, D2C Branding Strategy, Digital Media, Digital Branding, Market Research, B2B Marketing, Market Segmentation, User Personas, Beauty Products, Launch Strategy, Startup Marketing, eCommerce, SEO Writing, Event Management, Events, B2B Lead Generation, SEO Copywriting, Video Editing, Social Media Video Marketing, YouTube Marketing, Copy Editing, Management, Critical Thinking, Production, Videos, Filmmaking, Creative Problem Solving, Research, User Research, Storytelling, Visual Storytelling, Creative Thinking, Team Building, Team Management, Visual Communication, Communication, Brand Identity, Digital Agencies, Trello, Digital Storyboards, Design
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