Quinton Bowen
Verified Expert in Marketing
Marketing Expert
Eagle Mountain, UT, United States
Toptal member since September 6, 2024
Quinton is a seasoned digital marketing leader with 10+ years in digital marketing and analytics. He has developed data-driven strategies at multibillion-dollar companies like Vivint and Mattress Firm across PPC, SEO, and social media, leveraging analytics platforms to enhance decision-making. Quinton is passionate about solving problems, reducing acquisition costs, and driving revenue growth.
Project Highlights
Expertise
- Data Analytics
- Digital Marketing
- Facebook Ads
- Google Ads
- Google Display Network
- Paid Media
- Pay-per-Click (PPC)
- Social Media
Work Experience
Director of Digital Marketing and Analytics
USA Clean Energy Association
- Generated over $3 million in revenue by implementing a multichannel marketing strategy across PPC, SEO, and social media and expanding our affiliate partnerships.
- Managed the company's $8 million annual marketing budget.
- Improved lead conversion and customer retention through automated email and SMS campaigns.
- Enhanced online reputation management, increasing the Trustpilot rating from 3.5 to 4.5.
- Reduced CPA by 40% through data-driven campaigns and conversion rate optimizations.
- Led cross-functional sales and operations teams to double efficiency by creating alignment and building effective analytics dashboards.
- Oversaw the creation of all marketing materials, including ad campaigns, emails, social media content, and branded creative content for the Chicago Bears.
Director of Marketing
Career Step
- Solved the company's CPA problem by directing multichannel marketing strategies, resulting in a 157% increase in leads and a 66% reduction in CPA.
- Achieved consistent revenue growth by optimizing the budget and expanding marketing channels.
- Grew the marketing team from three to eight world-class marketers.
- Developed and directed the management of a $3.5 million annual marketing budget.
- Automated data integrations by leveraging the power of analytics to enhance business optimization and strategic decision-making.
- Spearheaded the launch of a new corporate website, improving organic traffic by 19% and user engagement by 23%.
Senior Paid Search Manager
Clearlink
- Improved ROAS for Mattress Firm by implementing a comprehensive conversion tracking strategy and transitioning to automated campaign bidding.
- Enhanced marketing decision-making with advanced conversion tracking and attribution models that connected offline conversions with online interactions.
- Managed Mattress Firm's PPC and shopping campaigns, overseeing a monthly ad spend of approximately $2 to $3 million.
- Developed and implemented a comprehensive remarketing strategy for Clearlink's diverse brand partners, utilizing channels such as display advertising, native advertising, and paid social solutions to enhance brand engagement and conversion rates.
Digital Marketing Manager
Vivint Smart Home
- Developed and managed a team of three digital marketers focused on paid digital media channels.
- Pioneered new marketing channels, including paid social, display, and native advertising.
- Drove a 67% growth in sales through lead generation and channel expansion, crushing sales records year over year.
- Reduced CPL by 36% in 2014 and 21% in subsequent years.
- Improved conversion tracking and reporting to create data-driven strategies that enhanced ROI.
- Managed strategic partnerships with key industry players, including Google, Microsoft, Facebook, and Twitter.
Project History
Lead Generation Strategy for USA Clean Energy Association
Led the creation and execution of a comprehensive multichannel lead-generation strategy that quickly generated over $3 million in revenue.
USA Clean Energy Association is a solar company focused on bringing clean energy to select markets in the US. I developed a data-driven multichannel strategy that involved opening new marketing channels, including social media (paid and organic), search (paid and organic), display advertising, conversion rate optimization, reputation management, affiliate marketing, and brand partnerships.
Using data to lead the way, I created dashboards that revealed optimization opportunities from the top of the funnel to the bottom. This coordinated marketing strategy quickly led to $3 million in incremental revenue growth.
Marketing Model for Carrus
Developed a comprehensive full-funnel marketing dashboard to accurately report past and current performance, with future performance modeling based on various assumptions.
This project involved developing a robust full-funnel marketing dashboard that integrated every critical data point, from impressions and costs to lead dispositions, conversion metrics, and sales discounting. This dashboard provided trends and granular insights, breaking down performance by product, campaign, and marketing channel. This analysis enabled precise campaign optimization and identification of new marketing opportunities. By leveraging these insights, I achieved a 157% lead increase while reducing CPA by 66%.
The dashboard’s accurate reporting on past and current performance and its advanced modeling capabilities for future performance based on various assumptions significantly improved decision-making across the Carrus organization. This comprehensive tool became essential for aligning marketing strategy with business objectives, enhancing efficiency, and maximizing ROI.
Yahoo Native Ads for Vivint
Led a successful native ad campaign with Yahoo Gemini, driving a 735% increase in sales for Vivint by optimizing creative strategies and targeting new audiences, outperforming industry benchmarks by 57%.
As the digital marketing manager at Vivint, I led the launch of a native ad strategy on Yahoo Gemini to increase brand awareness and drive sales for our smart home product offering. The campaign promoted content and direct response ads to engage new audiences. By leveraging Yahoo’s 1st-party data and our customer data, we were able to target high-performing audience segments. I optimized the campaign by testing various headlines and creatives, identifying the most effective combinations to enhance engagement and drive sales.
This strategic approach resulted in a 735% increase in native channel sales from the 1st to the 2nd quarter and a 57% higher CTR than industry benchmarks. The campaign’s success proved the case for testing new marketing channels and validated the power of data-driven decision-making in digital advertising.
Education
Bachelor's Degree in Marketing
Utah Valley University - Orem, UT, USA
Skills
Core
Google Ads, Facebook Ads, Marketing, Digital Marketing, Pay-per-Click (PPC), Social Media, Lead Generation, Paid Advertising, Funnel Optimization, Digital Marketing Strategy, Affiliate Marketing, Local SEO, Organic SEO, Conversion Rate Optimization (CRO), Display Advertising, A/B Testing, Copywriting, Google Tag Manager, Content
Platforms & Tools
Google Analytics, Google Analytics 4 (GA4), Zoho, Adobe Photoshop
Technical
Direct Response Marketing
Other
Google Sheets, Microsoft Excel, Data Analytics, Dashboards, Paid Media, Data Analysis, Meta Ads, Customer Acquisition, Salesforce, VWO, Looker, Business, Business Intelligence (BI), Google Display Network, Google Shopping Ads, Native Ads, Growth Marketing, Advertising Copy, Direct to Consumer (D2C), Graphic Design, Web Design, Partnership Marketing, Paid Search, Brand Design
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring