Quinton Bowen

USA Clean Energy Association is a solar company focused on bringing clean energy to select markets in the US. I developed a data-driven multichannel strategy that involved opening new marketing channels, including social media (paid and organic), search (paid and organic), display advertising, conversion rate optimization, reputation management, affiliate marketing, and brand partnerships.

Using data to lead the way, I created dashboards that revealed optimization opportunities from the top of the funnel to the bottom. This coordinated marketing strategy quickly led to $3 million in incremental revenue growth.

This project involved developing a robust full-funnel marketing dashboard that integrated every critical data point, from impressions and costs to lead dispositions, conversion metrics, and sales discounting. This dashboard provided trends and granular insights, breaking down performance by product, campaign, and marketing channel. This analysis enabled precise campaign optimization and identification of new marketing opportunities. By leveraging these insights, I achieved a 157% lead increase while reducing CPA by 66%.

The dashboard's accurate reporting on past and current performance and its advanced modeling capabilities for future performance based on various assumptions significantly improved decision-making across the Carrus organization. This comprehensive tool became essential for aligning marketing strategy with business objectives, enhancing efficiency, and maximizing ROI.

As the digital marketing manager at Vivint, I led the launch of a native ad strategy on Yahoo Gemini to increase brand awareness and drive sales for our smart home product offering. The campaign promoted content and direct response ads to engage new audiences. By leveraging Yahoo's 1st-party data and our customer data, we were able to target high-performing audience segments. I optimized the campaign by testing various headlines and creatives, identifying the most effective combinations to enhance engagement and drive sales.

This strategic approach resulted in a 735% increase in native channel sales from the 1st to the 2nd quarter and a 57% higher CTR than industry benchmarks. The campaign's success proved the case for testing new marketing channels and validated the power of data-driven decision-making in digital advertising.