Rehman Ashfaq
Verified Expert in Marketing
Marketing Expert
Dubai, United Arab Emirates
Toptal member since May 11, 2023
Rehman is a growth-centric marketing expert who has led the development and execution of various digital marketing campaigns for products in eCommerce, B2C, and B2B organizations. He has experience working with distributed teams for all types of organizations, from startups to large companies. Rehman excels at creating inspired and innovative messaging to acquire qualified leads with solid intent.
Project Highlights
Expertise
- App Store Optimization (ASO)
- Email Marketing
- Marketing Automation
- Performance Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Social Media Optimization
Work Experience
SEM/ASO Specialist
VaicAI Inc
- Implemented a successful ASO strategy for better in-app search result visibility.
- Created an in-app search ads campaign, and with continuous optimization, it decreased the cost per install from $30 to $14.
- Planned a social media promotional campaign to increase the engagement of apps' social media pages.
Associate Marketing Director
Wealthtellers
- Generated over 10,000 prospect leads through multi-channel acquisition campaigns.
- Achieved a 70% average prospect rate and a 55% client cross-sell rate across post-formation corporate services.
- Improved MQL-to-SQL conversion from 18% to 35%.
- Achieved 200% ROAS through scalable multi-channel campaigns.
- Established CRM workflows integrating marketing, sales, and relationship management.
- Managed a monthly performance marketing budget averaging over 100,000 AED.
App Store Optimization (ASO) Specialist
Outside Interactive Inc
- Single-handedly managed ASO for four apps on both iOS and Android stores—conducted performance audits, crafted and executed optimization strategies, implemented updates, and delivered detailed progress reports to boost visibility and downloads.
- Developed and executed comprehensive ASO strategies for four apps on iOS and Android. Conducted audits and implemented keyword optimization and full localization in multiple languages to maximize global visibility and user acquisition.
- Achieved 15% month-over-month growth in net downloads and a 39% revenue increase. Boosted keyword performance with 20% more keywords ranking in the top 5 positions across both app stores through continuous ASO optimization.
- Conducted in-depth competitive analysis to benchmark app performance, identify keyword gaps, and uncover optimization opportunities, leading to stronger positioning and improved visibility in both app stores.
- Delivered clear, data-driven ASO reports with actionable insights, tracking keyword rankings, conversion rates, and download trends to inform strategy and demonstrate measurable growth to stakeholders.
Digital Marketing Specialist
Ajman Free Zone
- Oversaw marketing and communications for three companies within the UAE business setup industry, ensuring exceptional quality and strategic innovation to consistently outperform competitors.
- Developed and executed comprehensive marketing strategies aligned with company objectives, effectively managing budgets and driving team performance towards meeting key goals. Developed comprehensive branding guidelines.
- Executed global digital campaigns on Meta, LinkedIn, and Google Ads, generating 6,000+ leads in Q1. Boosted revenue with high-converting landing pages and continuous SEO and trend analysis for ongoing performance improvement.
- Enhanced brand visibility and online engagement through strategic social media management, fostering robust relationships with followers and customers, and increasing 35% YOY engagement.
- Orchestrated major corporate internal and external events and exhibitions as integral elements of our marketing strategy, significantly enhancing brand exposure and customer engagement.
- Utilized email marketing and web content management systems to enhance communication and engagement. Developed targeted email campaigns, optimized for audience interaction, and increased brand visibility.
- Collaborated closely with suppliers, design teams, and sales teams to develop diverse marketing materials and optimize lead management in Salesforce CRM, ensuring high-quality customer journeys and improved campaign ROI through advanced data analysis.
Digital Marketing Specialist
Zoom Digital
- Increased client website traffic by 120%. Planned and executed multi-channel digital marketing strategies (SEO, paid ads, social media) for diverse B2B and B2C clients, resulting in an average organic traffic growth of 120% within six months.
- Reduced paid ads cost per lead by 35%. Managed Google Ads and Meta campaigns for SaaS and service-based clients, optimizing targeting, ad creatives, and bidding strategies to improve ROI and reduce cost per lead by 35%.
- Led 20+ successful client campaigns by delivering digital marketing solutions, including SEO audits, keyword strategy, social media, and email marketing, successfully launching over 20 campaigns that exceeded lead generation and brand awareness KPIs.
Digital Marketing Manager
Wealthface
- Collaborated with senior executives and experts to develop a comprehensive sales and marketing communication plan, incorporating strategies for mobile advertising and several solutions like Microsoft Advertising and social media optimization.
- Automated the marketing and sales process using tools such as GetResponse to ensure consistency and well-delivered communication between the team, clients, and stakeholders.
- Led a team of expert marketers and business development managers to achieve short- and long-term goals.
- Performed marketing attribution analyses to demonstrate the effectiveness and impact of solutions on key metrics such as traffic, conversions, and SaaS sales.
Digital Marketing Associate
Life Pharmacy
- Worked with the digital marketing manager to build and execute a marketing plan on all online channels.
- Led the website and mobile development team in redesigning the website and sitemaps and building mobile applications from scratch on new technologies.
- Guided a team of designers, content creators, and influencer marketers to increase awareness, engagement, and sales through the strategic use of visual media.
- Fixed all technical SEO issues, improved the product page load speed, and optimized the content with proper keywords and headers.
Digital Marketing Manager
Blue Box Packaging
- Implemented an SEO strategy for the startup and increased the organic traffic from 0 visitors to 6.4k visitors a month within six months.
- Created a complete B2B digital marketing plan to increase brand awareness and lead generation.
- Optimized website content, landing pages, and paid search copy. Collected data and created reports on traffic, rankings, and other SEO aspects.
- Collaborated closely with the sales team to understand customers' needs, software sales, and the quality of leads generated by digital marketing campaigns.
Digital Marketing Specialist
ViaMe.ae
- Created a complete B2B and B2C digital marketing plan for the business.
- Planned, executed, and tracked SEO and app store optimization (ASO) campaigns. I achieved a ranking for highly competitive keywords, resulting in an organic traffic increase of 1,400 to 5,500 visitors a month.
- Performed SWOT analysis on competitors, compiling a list of their strengths, weaknesses, opportunities, and threats.
- Built an engaging social media calendar and worked closely with a designer to create exciting posts. Ran Facebook, Instagram, and Apple Search Ads.
- Implemented complete app store optimization to increase visibility and traffic on Android and iOS mobile apps.
- Introduced an SEO strategy to increase the website's search engine ranking and attract more relevant organic and paid traffic that generates more conversions and ROI.
- Monitored daily performance metrics to understand SEO strategy performance and efficiently communicate with other marketing professionals to align goals.
- Handled creating and optimizing Google Ads campaigns, searches, displays, and shopping. I set up conversion tracking with Google Analytics and event tracking with Google Tag Manager and Adobe DTM.
Project History
Wealthface Financial Services
Led the design and development of a highly successful email marketing campaign to convert marketing-qualified leads (MQLs) to sales-qualified leads (SQLs). I managed to increased the conversion rate by 11% in three months.
Wealthface is a powerful investment platform that helps you grow and manage your money by investing in stocks, ETFs, and commodities.
I led the design and development of a highly successful email marketing campaign. The campaign was specifically designed to convert MQLs to SQLs, ultimately leading to a greater number of conversions and sales. As a result of our campaign efforts, we increased the number of conversions by 11% in only three months. This was a significant accomplishment for our team and the company as a whole, as it positively impacted the overall business goals.
In leading the development of this email campaign, I leveraged my skills and experience in marketing and my understanding of our target audience’s behavior, needs, and fears. I guided the team in creating messaging that resonated with the audience and structured the campaign in a way that made it easy for our audience to follow and understand.
Organic Visibility for Life Pharmacy
Led a team of content writers, web developers, and SEO specialists to optimize the overall eCommerce website's organic visibility, increasing traffic by 200% in just six months.
Life Pharmacy is the biggest retail chain of pharmacies in the UAE, with over 350 retail outlets and one eCommerce store.
I led a talented team of content writers, web developers, and SEO specialists to optimize our eCommerce website’s organic visibility. Our goal was to increase traffic to the website and make it more visible to potential customers searching for products similar to ours. Through our collaborative efforts, we implemented various strategies that resulted in a 200% increase in traffic to our website in just six months. This remarkable achievement had a significant impact on the overall success of the business.
The strategy involved fixing all the technical SEO issues, improving the eCommerce product page load speed, and optimizing the content with proper keywords and headers. The sole implementation of these basic strategies significantly optimized the website and made us meet our KPIs satisfactorily.
Lead Generation
Led the design and development of a lead generation campaign on Facebook, Instagram, Google, TikTok, LinkedIn, and Twitter, achieving 6,000 conversions and a 6% goal conversion rate while decreasing the cost per conversion from $20 to $7.
I led the design and development of a lead generation campaign to attract and convert potential customers into leads for our business. Through careful planning and execution, we were able to achieve remarkable results.
Our campaign resulted in 6,000 conversions, a significant achievement for us. Additionally, we achieved a goal conversion rate of 6%, our campaign target. These figures show that many people who engaged with our campaign became leads for our business. Moreover, we decreased the cost per conversion from $20 to $7. As a result, we achieved our goals while reducing the overall cost of the campaign, which was a significant win for us.
Education
Bachelor's Degree in Business Communications
University of the Punjab - Lahore, Pakistan
Certifications
Email Marketing Certification
HubSpot
Content Marketing Certification
HubSpot
Search Engine Optimization
Hubspot
Social Media Marketing Certification
HubSpot
Microsoft Advertising Certified Professional
Microsoft
Google Analytics Certification
Google Ads Certification
Skills
Core
Google SEO, Google Ads, Digital Marketing, Facebook Ads, Digital Campaigns, Organic Social Media, Social Media Content, Social Media Strategy, TikTok Ads, X (formerly Twitter) Ads, Digital Marketing Strategy, Email Marketing Automation, Email Marketing, Search Engine Marketing (SEM), Paid Advertising, Digital Advertising, Search Engine Optimization (SEO), Social Media Optimization, Social Media Marketing (SMM), App Store Optimization (ASO), Content, SEO Content, Social Media Posting, Local SEO, SEO Audits, On-page SEO, Off-page SEO, SEO Tools, Organic SEO, WordPress SEO, SEO Backlinking, SEO Keyword Research, SEO Marketing, Google Advertising, Google Paid Ads, Facebook Video Ads, Content Marketing, Google Tag Manager, Advertising Campaigns, Marketing Campaigns, Lead Generation, Content Creation, Mobile Advertising, Go-to-market (GTM) Strategy, Product Marketing, Software Sales, Conversion Rate Optimization (CRO), Copywriting, Keyword Research, Link Building, Pay-per-Click (PPC), Mobile Strategy, Inbound Marketing, Influencer Marketing, Marketing Strategy, Landing Pages, Writing & Editing, Growth Hacking, Marketing, Sales Analysis, Marketing Communications (MarCom), Facebook Marketing, Instagram Marketing, Mobile Marketing, Marketing Analytics, Product Positioning, Market Research & Analysis, SMS Marketing, Brand Strategy, Marketing Leadership, Branding, Funnel Marketing, LinkedIn Marketing, Experiential Marketing, Omnichannel Marketing, Social Media Advertising, ASO, Audience Targeting, Email Campaigns, Sales, Social Media, Social Media Management, YouTube Ads, LinkedIn Ads, Display Advertising, Marketing Automation, Media Buying, Performance Marketing, App Store Marketing, Cold Emailing, Marketing Technology (MarTech), Apple Search Ads, Account-based Marketing (ABM), Content Marketing Strategy, Content Strategy, Brand Marketing, Pinterest, Video Ads, Infographics, A/B Testing, Generative Artificial Intelligence (GenAI), Affiliate Marketing, TikTok Marketing, Blogging, Responsive Email Templates, Google AdMob, Reddit Ads
Platforms & Tools
Mailchimp, Omnisend, Ahrefs, Facebook Ads Manager, Google Ad Manager, Google Analytics, Google Analytics 4 (GA4), Meta Platform, Instagram Ads, Content Management Systems (CMS), Google My Business, Yelp, Salesforce Marketing Cloud, HubSpot, Bing Ads, Amazon SEO, GetResponse, Canva, X (formerly Twitter) Marketing, Salesforce Pardot, ActiveCampaign, Marketo
Business Models
B2B, SaaS Product Marketing, SaaS, Software as a Service (SaaS)
Technical
HTML
Other
WordPress, Semrush, Shopify, Digital Strategy, Paid Search, Paid Media, Web Content, Branded Content, Email, Drip Email, YouTube SEO, Growth Marketing, Technical SEO, B2B Lead Generation, Microsoft Advertising, Crypto, Startups, Product Launch, Adobe DTM, Marketing ROI Optimization, Website Optimization, Landing Page Optimization, Sitemaps, Native Ads, App Store, Google Play Store, Customer Acquisition, Customer Journey, Email Marketing Strategy, Marketing Channel Strategy, Market Entry, Content Writing, B2B Marketing, Outbound Marketing, Apps, Mobile Apps, Market Research, Product Management, Growth Strategy, PPC Campaign Management, AI Social Media Content Creation, Meta Ads, eCommerce, eCommerce Marketing, Instagram, Startup Marketing, Paid Acquisition, Article Writing, Digital Newsletters, Newsletters, Ad Optimization, User Behavior, Communication, Multichannel Marketing, Storytelling, Facebook, Product Branding, Business Strategy, Artificial Intelligence (AI), Data Analysis, AI Content Creation, Proofreading, App Promotion, Mobile User Acquisition, SEO with AI, AI-based Content SEO, User Retention, Buyer Personas, Pricing Strategy, Launch Strategy, Consumer Research, Customer Insights, Customer Research, Seos, App Growth, Global Digital Marketing Strategy, Marketing Reports, Brand Management, Real Estate, Real Estate Marketing, Reporting, Go-to-market Execution, Automation, Reels, B2B, Marketing Metrics, Campaign Design, Campaigns, Campaign Optimization, Advertising, iOS, Fitness, Health & Wellness, Generative Engine Optimization (GEO), Keyword Analysis, Salesforce, Business Development, Project Management, Sales & CRM Platforms, YouTube, Google Display Network, Email Autoresponders, Event Marketing, Programmatic Marketing, Sales Support, Marketing Attribution, Go-to-market Plans, Customer Experience, Web Design, SaaS Sales, Forum Posting, Tech Sales, Shopify Marketing, User Interface (UI), Audience Segmentation, Market Segmentation, Cold Outreach, Outreach, Medical Devices, Microsoft PowerPoint, Microsoft Word, PowerPoint Design, Printing, Miro, Lifecycle Marketing, AppsFlyer, Lifetime Value (LTV), User-generated Content (UGC), Upselling, AI Chatbots, Chatbots, Customer Relationship Management (CRM), Google AdSense, Large Language Models (LLMs), Conjoint Analysis, Yahoo Ads, Screenwriting, CX Strategy, Healthcare Sales, Data Analytics Sales, Full-stack, ConvertKit, Firebase, AI Agents, Zoho CRM, WhatsApp
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